Content in Crisis: Conquering the AI Discovery Divide

B2B content marketing has hit a breaking point. Marketers are producing more content than ever (three to five times more than in 2024), yet resources aren’t keeping pace. AI is no longer just a tool for content creation; it’s reshaping the entire lifecycle, from planning to measurement. But even as teams adopt AI at scale, a new discovery crisis looms: AI-native search has overtaken SEO, and 89% of B2B firms are not AI-ready.

This exclusive LinkedIn Live event, hosted by 10Fold CEO Susan Thomas, brings together Ken Rutsky (CMO, Aryaka) and an Aryaka GEO consultant Jock Breitwieser to spotlight insights from both parts of 10Fold’s 2025 B2B Content Marketing Report and deliver actionable guidance for marketing leaders navigating this new era.

Event Date, Time and Location
When: Monday, October 20, 2025
Time: 10:30am
Where: LinkedIn Live

Register for the event

In a fast-paced, conversational Q&A, we’ll cover:

The Scale vs. Resource Gap (Part 1):

  • 91% of marketers are increasing content output, but 75% report only modest budget growth.
  • Average spend is $1.2M annually, with AI tools and agency partners bridging the resource crunch.
  • AI isn’t eliminating jobs: 83% of teams held or increased headcount, with growth strongest in AI and fintech sectors.
  • Agencies remain essential, with 88% of marketers relying on hybrid resourcing for GEO, distribution, and performance measurement.

The AI Discovery Divide (Part 2):

  • AI-native platforms like ChatGPT and Perplexity are surpassing Google as the primary discovery channels.
  • 89% of B2B firms lack AI-discoverable content at scale.
  • GEO (Generative Engine Optimization) is now the #1 benchmark for marketing success, surpassing brand awareness and SEO.
  • Practical pathways to readiness: from zero to fully enabled, how to overcome GEO challenges and accelerate adoption.

Who Should Attend?
CMOs, VPs, and Directors of Marketing at larger tech startups making critical budget and growth decisions.

Why Attend?
This session offers both a macro view of today’s content marketing landscape (output vs. resources, AI adoption, agency reliance) and a deep dive into tomorrow’s discovery challenge (GEO readiness and enablement). You’ll leave with insights, strategies, and a clear action plan to ensure your brand stays discoverable, and competitive, in the AI-first era.

Don’t miss it. Reserve your spot, join the discussion, and download the full two-part AI-First, Buyer-Ready report after the event.

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