Invite-Only SaaS Marketing Happy Hour @ Dreamforce 2025

Are you attending Dreamforce 2025? Join an intimate, invite-only happy hour for senior SaaS marketing leaders navigating the accelerating shift to agentic AI.

Event Details

  • Date: October 15th

  • Time: 5:00 pm PT

  • Location: 0.2 miles from Moscone Center, San Francisco

  • Capacity: Limited seating to ensure meaningful connections


Event Date, Time and Location
When: Wednesday, October 15, 2025
Time: 5:00pm
Where: 0.2 miles form the Moscone Center

Why Attend

Prospects and media are increasingly skeptical of AI claims. As teams race to ship agentic capabilities, marketing leaders need clear positioning, credible proof, and content that performs across search and social.

This private gathering is your chance to:

  • Connect with SaaS marketing peers who are solving similar AI-positioning challenges.

  • Gain actionable tactics to refine your 2025 strategy, plans, and metrics.

  • Build relationships that spark collaboration, pilots, and co-marketing opportunities.

What We’ll Cover

We’ll share fresh insights from a new study of 450 marketing executives—including how leaders are approaching:

  • Agentic AI product positioning and proof

  • Generative Engine Optimization (GEO) and search behavior shifts

  • Content velocity, formats that convert, and quality controls in the AI era

  • Governance, disclosure, and risk management for AI-assisted content

  • Metrics that matter in 2025 (beyond vanity engagement)

Research Spotlight: You’ll get a concise takeaway deck summarizing key findings to share with your team.

Who Should Attend

  • VPs/Directors of Marketing, Growth, Content, or Communications at SaaS companies

  • Product Marketing leaders responsible for AI/agentic narratives

  • Demand and ABM leaders integrating AI across the funnel

Flow of the Evening

  • Arrival & Networking – Craft beverages, light bites, quick intros

  • Lightning Briefing – Key findings from the 450-respondent study

  • Peer Exchange – Small-group discussion on what’s working (and what’s not)

  • Open Networking – Make the connections that matter before conference week ramps up

Reserve Your Spot

Seats are limited and this event is invitation-only. Request an invitation now—confirmed attendees will receive the final location and calendar hold.

FAQ

  1. Is this a sales pitch? No. It’s a practitioner-focused meetup to trade tactics and lessons learned.
  2. When will I get details? Approved RSVPs receive the final venue, address, and calendar hold via email.
  3. What’s the dress code? Conference casual.

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