Integrating Communications and Demand Gen – West Coast Meetup

It is our first happy hour of the year, so we wanted to begin with an emerging topic, how to integrate communications with demand gen efforts. We will discuss how companies are measuring PR as part of their overall sales enablement and demand gen, especially in the light of the fact that most back links to publications have disappeared. 10Fold will gather the information we think will be useful and present it. Our happy hour format is always a round table discussion, we want to hear about the best practices you have created.