What is something you have learned this past year at 10Fold that has aided your success?
Diving into the Customer Journey and taking courses about how to best remarket and provide our customers audiences progressively engaging content was an eye-opener for me!
What do you hope to learn in the next year?
The impact of Generative AI tools on the marketing process – specifically with content creation. A world of opportunity has opened up, and a small team now has the possibility to scale tremendously. The available tools still appear to need a lot of work, but the potential benefits look to be very enticing.
What was your favorite team activity in the last year?
I really enjoy the new themes for the team huddles. Great and engaging daily calls with the entire team!
What was your favorite accomplishment you had with a client over the last year?
Instituting our now standard phased content retargeting approach across nearly all of our social media advertisement clients has been really rewarding. Great to see how much value we are adding for our customers.