NFT.NYC Day 3: Brand Insights, Future Healthcare Use Cases and the Future of Work

The final day of NFT.NYC took me to sessions on use cases for NFTs in healthcare, how organizations should be thinking about entering the NFT space and the future of work within NFTs.  

Benjamin Neenan, Director of Global Sales for Polarean Imaging, a medical equipment manufacturer, spoke about potential use cases of NFTs down the line within healthcare. There are some similarities between Neenan’s presentation and Rajat Rajbhandari’s from day two (Read more about that here). Neenan notes that innovation is born ugly and reminded us it took twenty years for healthcare records to get to where they are now. This was an important reminder that mainstream adoption of NFTs in healthcare will not be a quick or clean process. Neenan noted one particular use for NFTs is with patient record management and security, meaning the patient has the power to be their own custodian of their healthcare records instead of them being sold or managed by hospitals.  

At the Flow Theater with the panel of Jennifer Elfanbaum, Creative Director of Doodle Labs, Christopher Sealey, Head of NFTs and Creative Director of OneOf and Chloe Janicki Head of Web3 for Deadmau5 and Seven20, the main theme of this week’s sessions reemerged: being thoughtful about how brands and enterprises enter the NFT space. This will ultimately decide a brand’s survival within the space. Christopher Sealey describes the NFT or Web 3 industry as a fiercely independent, creator-driven micro economy that is sending shock waves around the world. That said, brands must provide value to that community with humility and working to understand the customers that engage with the NFT ecosystem.  

My final session for the day was a panel discussion with Alec Tavarez, NFT Strategist for Metabillionarie, an NFT project, and Jessica Childress, Managing Attorney for The Childress Firm, PLLC. This session focused on the future of work within the NFT world. Tavarez explained that as more brands and companies enter the space, there will be a need for NFT natives to easily integrate into the company and ensure the right culture fit. It is the process of recruiting and finding these candidates that will be slightly different from the traditional recruiting world. Tavarez believes, in the future, companies will be asking for an overview of their digital wallet rather than a traditional resume. A candidate’s digital wallet can provide a profile of that person and show a track record of the candidate’s experience within the NFT or Web 3 space. For example, the candidate’s digital wallet could include things like Proof of Attendance Protocols (POAPs) to verify their participation in an event or activity, their collection of NFTs that give insight into the candidate’s personality or even showcase recognition of awards (like we saw from SAP’s internal team awards on day two). It’s then up to the candidate to curate the wallet they would like to put in front of employers to showcase their experience and work they’ve done within the space.  

Throughout the conference, there have been three common themes across all the use cases of NFTs for brands and enterprises no matter the vertical: 

  1. There needs to be more mainstream education of how NFTs work.  
  1. There must be more education, NFTs need to be easily accessible, and there must be more legal recognition for them to make real mainstream progress.  
  1. For brands looking to start their NFT ecosystem, they must be thoughtful about they enter the space because once they do, it will be on the blockchain forever for all to see and could make or break its success within the NFT realm.  

Are you an innovative technology provider, like those we highlighted in this series? Reach out to the 10Fold team to discuss how we can help you change the world! 

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