April 6, 2020
MEDIA-SCAPE: In the Wake of COVID-19
By Colin Rinehart
Crisis Communications
When the going gets tough, the tough turn to 10Fold.
How you react when in crisis mode can make the difference in successfully mitigating risk and preserving positive brand sentiment.
10Fold’s clients rest assured that they have expert crisis communicators ready to step in at a moment’s notice to help you navigate stormy seas.
Our crisis communications & PR agency helps you control the narrative
10Fold takes a multifaceted approach to Crisis Communications, putting an emphasis on proactive rather than reactive communications to get your company ahead of potential challenges.
Unprepared for a crisis? When you’re not ready, the story writes itself
The first hours of a crisis define what people remember. If you’re silent, speculation fills the void. If you scramble, mistakes multiply. And if you leave key audiences waiting, you lose their confidence before you’ve even spoken.
That’s why working with a crisis communications agency matters. 10Fold’s crisis communications experts take a proactive approach—helping you prepare for the unexpected before it occurs (ideally), or spirals into a reputational setback. From data breaches and executive transitions to regulatory delays and market upheaval, we ensure your company communicates with clarity, consistency, and confidence.
Why do crisis communications matter?
Crisis communications is a critical branch of public relations where every word carries weight and every delay costs trust. Whether you’re facing employee turnover, industry disruption, or unexpected scrutiny of your leadership team, the right response can determine whether you lose credibility—or emerge stronger.
With 10Fold, your organization gains more than a crisis PR firm; you gain a partner who understands complex B2B tech markets and the audiences that shape them. We prepare our clients for potential challenges before they materialize, we base strategies on data collection related to each situation, we appoint a team to execute on the plan, craft authentic narratives (including what’s next), plan how to deliver communication, and define how we will measure progress in advance. That way, when crisis occur we simply get to work to protect your reputation, restore confidence, and even turn adversity into opportunity.
Our crisis management and communication services
We bring our team that has broad crisis experience to immediately create a crisis plan that includes the following:
Plan a crisis-ready framework
10Fold interviews key stakeholders about “what if” scenarios, performs in-depth competitive analyses, and establishes a baseline sentiment for all key stakeholder groups so that we can base the progress of any future incidents on strong data.
Craft a strategic plan
We offer multiple strategies while factoring in timing considerations to make certain your message goes out at the right time and to the right audience in the right way. As part of this process, we integrate campaign planning services to ensure your crisis response aligns seamlessly with broader communications objectives.
Tailor communications for every audience
Each of your company’s audiences (employees, customers, analysts, etc.) require a different approach accessible through a variety of appropriate channels like social media, press releases, email communications, written communications, advertisements, in-person events and more.
Track and improve outcomes
10Fold is data driven, and we can prove it. We measure the outcomes of the process, positive and negative, to determine the success of the plan and measure your current status against the baseline which we had previously generated Explore our MetricsMatter® reporting tool to see how we track ROI and prove the business impact of every communications strategy.
Don’t wait for a potentially negative scenario to arise before acting. 10Fold recommends having a strong Crisis Communications plan in place, allowing you to move quickly and effectively when times get tough.
Turn a PR crisis into an opportunity with expert guidance
Crisis communication is not just about damage control—it’s about protecting momentum and keeping your reputation intact. A poorly managed announcement can stall financing cycles, weaken partnerships, and erode hard-earned customer trust. That’s why you need a crisis communications agency with proven expertise in high-stakes environments.
Our crisis communications experts have guided technology companies through mergers, regulatory delays, data security incidents, and executive transitions, all while keeping business objectives on track. As a crisis firm built for B2B tech companies. We know your audience extends far beyond the media. Potential buyers, long-cycle prospects, customers. analyst firms, and even officials aligned with highly regulated industries may all be watching closely, which is why our crisis response plans are cross-functional by design.
What sets 10Fold apart from other crisis communications firms is our ability to deliver clarity in complexity. We unify your messaging across every channel – Media, analysts, employees, board members, investors and customers – so you maintain credibility when it matters most. With our proactive approach and data-driven methodology, we don’t just help you survive a PR crisis; we help you turn it into an opportunity to demonstrate leadership, resilience, and trustworthiness
Want more information? Check our articles related to crisis PR
Contact our crisis communications experts
When pressure mounts, every second and every word matters. Our team is ready to help you protect your reputation and turn challenges into opportunities.
Frequently Asked Questions about Crisis Communication
What is crisis PR?
Crisis PR is a focused area of public relations that helps organizations respond to incidents of all types and of all levels of severity that put reputation at risk. This can involve addressing media scrutiny, managing stakeholder concerns, or guiding leadership through reputational turbulence. The goal is to provide clear direction when attention is high and the stakes are even higher.
Why should my company work with a crisis communications agency?
A crisis communications agency brings specialized expertise, proven frameworks, and outside perspective that internal teams often lack in high-pressure moments. 10Fold’s crisis communications experts help technology companies control the narrative, reduce churn, and maintain credibility when every decision is under scrutiny.