March 18, 2019
3 Reasons to Invest in Paid Twitter Targeting
By Megan Cheung
Social Media
Connect your technology to the customers who matter.
10Fold’s social media strategies boost awareness and connect you with your industry’s audience.
Our B2B social media marketing services elevate your tech brand
Social media marketing is growing increasingly popular, especially for businesses. 10Fold creates in-depth content plans and calendars that amplifies your original content and boosts your take on industry trends.
Because great PR doesn’t stop at press coverage, we extend your media wins across social, turning headlines into ongoing conversation and influence.
Struggling to identify and engage your target audience on social media?
You’re not alone. Many B2B tech brands struggle to turn social media into a growth channel. The challenge? Knowing:
- who your audience actually is
- where they spend time
- and what content sparks engagement
Without this clarity, efforts get bogged down. Teams waste time crafting generic messages. They’ll seek positive feedback rather than leads, and miss the opportunity to create real traction.
Social media moves fast – but reaching the right people still takes strategy, not just speed. Many tech brands waste time and budget chasing vanity metrics, posting without purpose, or targeting too broadly. That’s where we step in. 10Fold helps B2B tech companies cut through the noise with social media strategies built around audience data. That is, reliable indicators of success.
Amplify your message with our B2B social media marketing and management services
At 10Fold, we don’t just manage your channels, we transform social media into a true engine of visibility and demand generation. Our goal is to position your social channels as a resource hub for your prospects. Our services in PR and marketing are designed specifically for high-growth B2B technology brands.
Audience research and persona modeling
Your social strategy starts with knowing exactly who you’re talking to. We use advanced audience intelligence tools to identify your Ideal Customer Profiles, uncover buying signals, and map influence networks.
This ensures your content speaks directly to the people shaping purchasing decisions in your space. We can also identify influencers to strategically engage with around specific campaigns or to boost growth.
Weekly campaign development and content publishing
Consistency is key. We build weekly content calendars aligned to your brand themes, product news, and trending industry topics. We handle the full workflow across your publishing platforms such as Hootsuite, Sprout, Oktopost, and more.
We are specialized in tech content marketing services: every post has a purpose, whether it’s to inform or generate engagement. And our design team creates platform-optimized graphics that maximize engagement, boost shareability, and improve algorithmic discovery, especially on LinkedIn and X (formerly Twitter).
Executive visibility and LinkedIn presence
People engage with people. That’s why we craft authentic, strategic LinkedIn content for your executives. This amplifies your leadership voice and aligns it with your go-to-market strategy. From commentary on technology trends to behind-the-scenes insights, we position your executives as visible, credible voices in the industry.
This builds trust, including by strengthening your brand narrative, and paves the way for high-value conversations with the audiences that matter most.
Creative and platform optimization
Good content isn’t enough. It needs to be designed for the platform. We produce social-first assets like carousels, short-form videos, and visuals tailored to B2B engagement patterns. Our creative strategies are rooted in performance data and refined based on what your audience actually responds to.
It’s easy (and tempting) to start posting before assessing your strategy. Posting content frequently may appear to make visible progress, but finding your road map takes expert guidance and insight into who’s listening.
Performance auditing with MetricsMatter™
If your social efforts are not yielding the results you had hoped for, we can help you find your errors. Our MetricsMatter™ framework filters the noise and focuses on what drives real traction. We retroactively analyze your posts, track ICP conversations, and then build reports in our industry-first reporting dashboard to assess what content is working and what isn’t.
Once we find your niche, 10Fold can help you with an end-to-end Social Media program that incorporates best practices and generates informative reports using the latest social media monitoring tools. We make sure you hit the metrics that matter for your content and your customers. That’s the power of MetricsMatter™!
Our social media team structures social content as part of your top of funnel engagement
10Fold thinks differently about how to push your ideas to the forefront of the conversation and engage your audience.
We curate posts around trending industry news, as well as produce engaging company content. We boost your content to your target audience with specially tailored Influencer campaigns. We pick the right tools for the job; monitor engagement, content performance, and audience demographics with leading industry tools
Want more information? Check our articles about social media marketing
Boost your B2B social media strategy today
Let’s make social media work for your pipeline. Contact our tech marketing agency to build a smarter strategy, engage the right audience, and amplify your content with impact.
Frequently Asked Questions about social media marketing
What is social media marketing?
It’s more than just posting. Social media marketing means building a strategy that drives visibility and engagement, then executing it with precision. From content creation and scheduling to community engagement and analytics, it’s how brands stay relevant in the right conversations.
What is the most popular social media service?
It will depend on the social media agency you rely on. Content strategy and management consistently lead the pack. Brands rely on structured content calendars, there’s work on strong visuals too, and platform-specific messaging to cut through noise. When paired with smart promotion and reporting, it becomes a serious growth lever.
Is it worth hiring a social media agency?
If your audience is online (and they are), the answer is yes. Agencies bring unique industry knowledge from working across many customers, deep platform know-how, and a bench of experts you can’t always build in-house. We move fast and make sure every post ladders up to your bigger goals.
What is included in a social media program?
A strong package includes the full stack: strategy, content, design, publishing, reporting, and sometimes paid amplification. At 10Fold, we tailor every plan to your buyer, your industry, and your goals—so it’s never one-size-fits-all. And that’s precisely the reason why we like meeting with you first to better understand your needs.
What is the best social media management tool?
There’s no universal “best”, only what’s best for you. We help clients pick the right stack based on needs, not hype.