In a world where anyone and everyone can produce content, how do you make your brand stand out? More and more brands are investing in paid promotional targeting for social media and adopting paid promo as a standard practice in their marketing strategy. But is the cost to promote a single post really worth it? Here are 3 reasons why your brand should invest in paid promotional targeting.
Better Opportunities to Target and Reach Your Audience
Why waste money on promoting content to an audience that isn’t interested in what your brand has to offer? Parameters such as user demographics, location, language, keywords
Greater Social ROI
Paid promotional targeting ensures that your brand is getting its money’s worth. While the content that is shared through organic posts may be the same as a paid post, it isn’t valuable if it doesn’t perform well. Paid promotional targeting provides the necessary tools for brands to boost post performance by targeting users with similar interests who will connect with their brand. Customers who engage with brands through social media are more likely to develop a closer and longer-lasting relationship with the brand, ultimately contributing to brand loyalty and growth. (Forbes) This success also presents greater opportunities for a brand’s economic growth, translating to a positive overall financial impact.
Improve Content Quality and Brand Image
With a better understanding of your target audiences and their interests, you are able to produce better, more relevant content. Personalizing content to the needs and interests of targeted consumers further drives engagement with your brand and improves the overall quality of the content produced. In a recent
Invest in your content— don’t let consumers miss out on the opportunity to connect with your brand. Looking for help on expanding your social media visibility? Check out our services page.