NEWS

December 14, 2017

Most Americans (Not Just Millennials) Get News From Social Media

Where do you find your news? From newspapers and radio, to smartphones and smart home devices – there are seemingly endless ways to stay in the know these days. As the news landscape continues to change, the primary way readers consume the news has evolved, too. A recent study by the Pew Research Center found […]

 

Posted by: Tyler Trainer

 
December 1, 2017

Who’s Afraid of the Dark (Social)?

“Dark social” – sounds dangerous, right? Although it may sound like a new hacking technique, it’s actually a recently developed term that refers to social media links that are shared outside of the social platform, which prevents tracking.  Meaning – you are getting shares that lead to website clicks – but you are in the […]

 

Posted by: Tyler Trainer

 
November 29, 2017

If You Are a B2B Tech Marketing Exec, Get Ready to Increase Content Production by 300%

Most Prospects Purchasing B2B Tech Do Their Research BEFORE They Talk to Any Vendors – Content is the Lynch Pin to Ignite Sales 10Fold recently commissioned a survey with Dimensional Research to better understand U.S. tech marketing executives’ plans for content as part of their marketing initiatives for the coming year. We uncovered five interesting […]

 

Posted by: Tyler Trainer

 
November 22, 2017

Uber Is Having a Really, Really Bad Day

Uber is already struggling to maintain a positive consumer image after a series of PR disasters over the last year. Wait, what happened? Yesterday was a tough day for Uber. Everyone’s favorite ride-hailing service was outed for attempting to hide the details of a massive hacking incident that occurred in 2016. This left the personal data of drivers […]

 

Posted by: Tyler Trainer

 
November 20, 2017

In-House or Agency PR? Decisions, Decisions…

You just graduated college, PR degree in hand. Soon enough, student loans will tell you it’s time to choose: Do you go in-house, or do you go agency?  This is the most important decision you’ll ever make. Okay, maybe not the most important, but let’s make some sense of this age-old PR debate with three […]

 

Posted by: Tyler Trainer

 
November 14, 2017

No News? No Problem! 3 Tips to Get News Coverage

While funding announcements, new product launches, partnerships, and other significant news announcements seem to be jet fuel for a PR pro to get great media coverage, no news doesn’t mean an exposure drought. A common misconception within the PR industry is the easiest and most important placements stem from news; however, proactive outreach gives you […]

 

Posted by: Tyler Trainer

 
November 10, 2017

Running a Tweetchat: Best Practices for Success

Social media is an extremely powerful tool for any business to utilize. The use cases for it are increasing, and businesses are starting to find new and innovative ways to utilize the most popular platforms. A Tweetchat is one of the trendiest social media campaigns one can run for their client. Short for Twitter chat, […]

 

Posted by: Tyler Trainer

 
November 9, 2017

Becoming an Industry Thought Leader

Who doesn’t want to be called a ‘thought leader’? Public relations, marketing, and business professionals hear the term on a consistent basis, albeit its exact definition is nuanced. Thought leaders offer one-of-a-kind insights regarding a topic, problem, or trend, with the goal of becoming the go-to-resource for that specific industry, vertical or market space. Their […]

 

Posted by: Tyler Trainer

 
November 7, 2017

Getting Wild with Volunteering: Denver Team Gives Back to the Greenwood Wildlife Rehabilitation Center

We’re excited to kick off this month with the spirit of November in mind –  giving thanks! As part of 10Fold’s month of charitable work, the Denver office traveled to Greenwood Wildlife Rehabilitation Center in Boulder. Greenwood Wildlife Rehabilitation Center is a nonprofit organization devoted to the rehabilitation and release of orphaned, injured and sick […]

 

Posted by: Tyler Trainer

 
November 1, 2017

How Do You Pick a Good Internship?

Now that we have established that an internship is definitely a good idea, let’s talk about how you know you are choosing the right one. Here at 10Fold, we know what it takes to make an internship an experience that ensures you grow as a professional and gives you a realistic expectation of what your […]

 

Posted by: Tyler Trainer