March 23, 2018

The Top Big Data Awards You Don’t Have to Pay For

Competing for industry awards brings a multitude of benefits. Not only does it allow industry experts to provide useful feedback about your company and its technology, winning or even participating in certain awards can result in different pieces of collateral like press releases, blogs, or social media promotions. This, in return, can become a great […]


Posted by: Tyler Trainer

March 22, 2018

Video Marketing and Its Effect on Marketing Today

This blog first appeared on our video divisions website, ProMotion Studios. There is no denying video marketing has become a staple of modern online marketing. Brands have flocked to the web to exploit video’s explosive effectiveness, reflected in the projected growth rate of video to 80% of all internet traffic by 2019 as estimated by […]


Posted by: Tyler Trainer

March 19, 2018

When Everything at RSA is Over the Top, How Can I Stand Out?

If you’ve ever been to RSA, you know it can be a mind-numbing experience. So many booths with so much noise and activity while everyone clamors for attention. As seasoned veterans of this show, security clients often ask us: “When everything at that show is so over the top, how can we stand out?” After […]


Posted by: Tyler Trainer

March 16, 2018

How Do I Build an Influencer List?

How many times have you been mindlessly digging through social media purgatory with no direction looking for someone who might, maybe, possibly, kinda sorta be called an influencer? Us, too – until we found some amazing platforms that did a lot of that work for us! Followerwonk One of our favorite tactics is targeting influencers […]


Posted by: Tyler Trainer

March 15, 2018

The Beginning and Ending of Time: Stephen Hawking

The Contributions the Late, Great Stephen Hawking, the renowned physicist, cosmologist, and author, made to the tech industry This Wednesday, Hawking, who had ALS, died at the age of 76. During his lifetime, he became what many considered the world’s greatest living scientist, and was widely known for his ideas about the universe (including theories […]


Posted by: Tyler Trainer

March 13, 2018

Three Reasons Video Is Increasingly Important in Demand Gen

When we talk about demand gen today, it is an ever-growing beast akin to the mythical hydra, spawning two heads for every head lost. Indeed, businesses today deal with an exponentially growing number of components in each demand gen campaign, which now warrant a dedicated team member, if not a full team, to handle. Traditionally, […]


Posted by: Tyler Trainer

March 12, 2018

Think Business Press is Mission Impossible?

Commentators and pundits in the media like to point out that times have changed, and that the way to a splashy business feature for your client is not the same today as, say, 3-5 years ago.  To some extent, that’s true, but it’s also beside the point.  There may be a few new rules to […]


Posted by: Tyler Trainer

March 9, 2018

The Five Things You May Be Missing from your Analyst Program

We talk to marketing executives everyday either bragging or complaining about the results and ROI of their paid analyst engagements.  There are five ‘misses’ we find consistently: Gartner Every client or prospect we talk to complains about the ‘tax’ they have to pay to impress Gartner and get inclusion in their reports. The key is […]


Posted by: Tyler Trainer

March 5, 2018

It Takes a Village: 10Fold’s Spirit of Giving

One of the things we are most proud of here at 10Fold is our employees, not only because they are smart, accountable and talented professionals (although they most definitely are that, too), but because they all care deeply about the community in which they live. It’s no coincidence, then, that an overwhelming number of our […]


Posted by: Tyler Trainer

February 23, 2018

Reciprocal Relationships: The Key to Influencer Partnerships that Work

“Influencers are an important factor in spreading brand awareness and increasing content visibility” What is an influencer? Influencers are industry experts that maintain engaged followings in their niche. These individuals are highly sought after, for both their insight and the promotional ability for brands and ideas. A savvy marketer can utilize an influencer’s large reach […]


Posted by: Tyler Trainer