In the Fold – Caitlin Haskins

What is something you have learned this past year at 10Fold that has aided your success?

  1. Iterate faster. I don’t like to make mistakes and that can make me slow down and really be sure about what I’m doing before acting. However, sometimes things are not black and white. Identifying when you’re in one of those scenarios and deciding consciously that you’re going to try an approach and change it if it doesn’t work is a powerful approach that I’ve been adopting more and more lately.
  2. Focus on the human impact. In B2B tech, we can get very focused on the features and technical aspects of our clients. What it’s easy to lose sight of is the fact that our buyers, the media, analysts, etc. are all humans first. When we track back the impact of deep tech to its human core, we can generate compelling narratives and new ideas that are successful for PR, marketing and sales.

What do you hope to learn in the next year?

In the AI, Big Data and Cloud group, I’m immersed in all things AI, so it comes as no surprise that prompt engineering is something I continue to work on. We’re implementing one custom-built AI application within 10Fold to boost our productivity, but I have more in mind as we continue to see the technology – and our team – advance in capabilities.

What was your favorite team activity in the last year?
I get a TON of energy from our team – whether we’re in a virtual brainstorm or in-person. Two of my favorite moments from our ABC offsite last year were sharing what makes each of us “weird” over dinner in Austin, inspired by the “Keep Austin Weird” slogan. Our differences of experience and interests in our personal lives bring fresh perspective to our work. The second moment that sticks with me was listing out all our challenges as a group – both internal and external – and breaking into teams to work on solutions. We all came out of that session feeling like we had a concrete plan to address some really thorny issues – and everyone brought something to the table!

What was your favorite accomplishment you had with a client over the last year?
Nearly all of our clients are on the hunt for tier 1 and business press, so our Media SharkTank event is always a compelling – and nerve-wracking – moment for me. While I’m not NORMALLY very competitive, SharkTank really brings it out in me, so I’m proud to say that clients in ABC consistently make it into the top 2 – if not #1 spot – for the whole event. This year was no exception. This means that we have collaborated to develop the right message to hit a variety of business press and the participants at SharkTank. We come out of the experience knowing we have a story that will resonate and go forth to land top tier opportunities.

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