Trainer Communications - MetricsMatter Results

#MetricsMatter

#metricsmatter-logoWhy Metrics Matter – We offer specific forecasts in the form of quantitative and qualitative metrics. This separates 10Fold Communications from other tech PR agencies. 10Fold’s MetricsMatter™ forecasting system is the foundation of each client agreement. Forecasts are based on a thorough analysis of our client’s business objectives and communications assets. Our model builds customer confidence and enables our clients to track and apply coverage results against our agreement.

#metricsmatter - discoveryDiscovery – To develop a custom scorecard with metrics that matter to you, 10Fold begins every client engagement with an in-depth planning process and “discovery” session. The goal is to collect all existing assets and determine if there is potential to develop new assets. We define an asset as a tangible or intangible concept, to which you can lay claim. The strength of your asset becomes <Read More >

#metricsmatter-researchResearch – Once your 10Fold Communications account team has  collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. < Read More >

#metricsmatter-kpi-scorecardsKPI Scorecards – Once your 10Fold Communications account team has collected the assets, our next step is to accurately assess their likelihood to become big industry news. The team at 10Fold starts by conducting thorough research, which includes a competitive review of similar initiatives, programs, and products and an assessment of how the asset might support current industry trends and topics that influencers are promoting. < Read More >

Trainer Communications - Execution of PlanExecution – So many marketing executives have been burned by agencies that artfully deliver a strategic plan, but fall short in its execution. The 10Fold scorecard, which includes your metrics, is the foundation for our weekly calls with you, and ensures that we meet (and often exceed!) your communications metrics by keeping a sharp focus on our activity and results. Programs don’t mysteriously disappear < Read More >

#metricsmatter - reportingReporting – 10Fold Communications has created a transparent, straight-forward method for reporting your metrics. Our MetricsMatter scorecard includes a metrics snapshot which identifies your goals and our progress to date against each of your goals – precisely measured as a percentage against the agreed-upon plan. Each program identified with a metric is hyper-linked to a corresponding tab in the spreadsheet < Read More >

#metricsmatter - refinementRefinement – The best part is, you are not “locked in” to a program that is not working towards your business goals as anticipated. Because we establish your investment based on each program, we can swap out programs for different programs that have higher business value. This level of transparency gives 10Fold clients choice and flexibility to get what they need from their communications programs. < Read More >