It won’t be surprising for many of you to learn that content is king, but what may not be so obvious is that this king is getting more powerful than ever. What most marketing execs struggle with is how do you identify what type of content works best, and how often you should produce the content? To answer these questions and many others about content, 10Fold commissioned a study with Dimensional Research to deliver a better understanding of content marketing plans, budgets, frequency, and preferences for the type of content measurement of that content among nearly 200 U.S. tech marketing executives.
Here’s a sneak peek:
- 32 percent produce content daily or hourly
- 75 percent of plan to generate three times more content in the next 12 months than they did in the previous year
- 42 percent will spend $250,000 or more in the next 12 months on content
The research also revealed that feedback from customers and sales teams are the most important ways U.S. technology marketing executives are judging content effectiveness. These answers ranked higher than the response of using marketing automation tools, indicating that soliciting customer feedback never goes out of style.
For additional information about trends based on company size, geography, and industry targets, find the full report here.
Check out what industry experts, press, and more think about the report below!
Measuring the Success of Content Marketing Initiatives [Susan Thomas Interview]
More Marketers to Invest in Content
Tech Marketing Executives To Up Digital Media Content – MediaPost Communications
Tech Marketers Are Relying on Customer and Sales Feedback to Judge Content Effectiveness
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