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September 20, 2018

SnapChat for B2B Tech – Say What?

Since its release in 2011, SnapChat has been known as a fun way for young people to goof around and send non-committal messages to their friends. The platform is based on the idea of a 24-hour cycle – no image lasts longer than a day. Nothing you post will last forever, a conundrum that has […]

 

Posted by: Tyler Trainer

 
September 18, 2018

Sean Captain – Media SharkTank is a chance to clear many waters

26Business journalists–like many other people, I suspect–spend too much of our time shoveling irrelevant email from our inboxes. In our case, most of the messaging sludge is poorly targeted, or completely aimless, PR pitches. And when we do say yes to a meeting with a promising company–be it new or newly innovating–we may regret our […]

 

Posted by: Tyler Trainer

 
September 10, 2018

Is it Time for Media Training? Three Questions to Test Your Media Savvy

Anyone can speak to the media…right? If you’ve pitched investors, you should be able to speak to print and broadcast press. At least, that’s what tech founders often think. Here are three questions to determine your media savvy – or if it’s time for a refresher course on engaging with reporters. What’s your media close […]

 

Posted by: Tyler Trainer

 
September 4, 2018

Metrics Matter: Techniques to Paid Social Campaign Management

If 10Fold has taught me anything (and it’s taught me a lot!) – it’s that #MetricsMatter. Measuring success is just as important – if not more so – than setting pie-in-the-sky dreams for success and putting the hours (and hours…days…and weeks) into execution. It pays to calculate – with embedded and external social media measuring […]

 

Posted by: Tyler Trainer

 
August 30, 2018

Ready to Test Your Pitch in the Deep End?

Pitch your story to top broadcast and business press at 10Fold ’s annual Media SharkTank charitable event. SharkTank, now in its eighth year, allows executives to “test” their business pitch and receive feedback from the experts. Join us on October 25th at the Palace Hotel in San Francisco to deliver your three-minute pitch to an […]

 

Posted by: Tyler Trainer

 
August 22, 2018

Edge Computing is Set to Transform the Speed of Business – Here’s Why

Edge computing, also known as fog computing, is experiencing rapid adoption – this technology’s small footprint, real-time speed, security offerings and reasonable cost are setting it up to change the way businesses operate. Our clients are onto this exciting new technology, which has the potential to impact countless markets and applications. Edge computing is catching […]

 

Posted by: Tyler Trainer

 
August 20, 2018

3 Reasons Startups Should Pay Attention to Indie…Analysts

In the enterprise software world, Gartner and Forrester command significant respect, but for many startups, their price tags ($30-50,000 or more for an annual subscription!) just don’t fit in the budget. Are startups just out of luck until the revenue starts multiplying? What if they need a quote for a press release, a white paper […]

 

Posted by: Tyler Trainer

 
August 10, 2018

Entrepreneurial DNA Wins Award for 10Fold CEO

10Fold’s CEO, Susan Thomas, attended the SVSU (Silicon Valley United States) Awards Ceremony on July 30, where she received the Silver Award for Woman World Awards Entrepreneur of the Year. This year’s ceremony brought over 200 women and men from all over the world – including Pakistan, Australia, Europe, and throughout the United States – […]

 

Posted by: Tyler Trainer

 
August 6, 2018

How Live-Tweeting from Events and Tradeshows Can Boost Exposure

The efficacy of social media is generally underrated by the B2B marketing community. Too often the common consensus when it comes to building a social media presence, regardless of the goal, is to post relevant industry trends, relay company news, and perhaps distribute a few original blog posts every now and again. 10Fold has addressed […]

 

Posted by: Tyler Trainer