Tag Archives: Video Marketing

Why Using VR for Your Next Launch Puts You Ahead of the Game

10Fold is a high-tech integrated marketing and public relations agency that knows the best tools, rules, and techniques to give each client the competitive edge in their industry. Virtual Reality is the next innovative tool for media and companies, allowing viewers to experience and in some cases, interact with products and different environments in ways that create increased understanding and greater connection.

Among the three identified forms of VR – see graphic table, 360 immersive videos present the largest potential for business and technology demos. Demos typically use pre-recorded or live video for product or brand introductions, but 360 immersive videos can take these presentations to the next level. Imagine a company demo where a consumer can be a part of the presentation. For example, if the business is promoting a new work space, a consumer can metaphorically walk through the building, hear the chatter of workers at their desk, and see 360 views of the space.

Making an Immersive Video
To further understand what VR is, let’s take a minute to understand how it is made. Cameras are set back to back in a full circle covering everything in the surrounding area. After filming takes place, the images are edited to form a full panoramic video. From that stage, the video can be edited for the viewer to see full sights and sounds of the area. Editors can easily add voice-overs and closed captioning to the film to allow instruction for viewers. National Geographic and USA Today are just two examples of media using 360 immersive videos to tell stories.  While National Geographic transports viewers to another location allowing them to experience the world’s splendors, including outer space, USA Today has a segment dedicated to VR stories explaining an idea or product.  Currently YouTube is the main distribution channel for 360 videos, allowing a potentially huge audience to access and actively engage with VR content no matter where they are

Virtual Reality vs Live and Pre-recorded Demos
The most common types of product demo today still remains the live demos, and pre-recorded videos including animation. Whether live (and being recorded for later viewing or pre- recorded for later presentation or viewing, there can be a number of  issues with these styled demos. Live demos are limited to time and the ability of the camera-person to capture the entire “scene” during the demonstration. In addition, any mistakes made in a live recording will not be edited out. If the demo fails, the entire audience gets to see it happen in real-time.  Another common struggle with live videos is that if there are technological difficulties then the presentation may be delayed entirely. Since live demos have a higher risk rate, most companies do not use this technique, instead opting for pre-recorded demos. These can be used repeatedly; however, the viewer is limited to what the editor wants them to see. Though pre-recorded videos can be edited and have a lower risk rate, the audience cannot be personally involved with demonstration and can become bored or frustrated.

360 immersive videos solve a lot of these issues, while also bringing audiences closer to a company or product because the viewer has a personal experience with the demo. Because the videos are edited, the company still has full control of what they want the viewer to see, hear, and physically experience. Creative audio solutions can include a step by step process on how to use a product or how a product works. Though the editor has full control over what the audience can and cannot experience, based on the content presented, viewers have control over what they choose to look at or explore based on their individual needs and interest. No one will have the same exact experience or reaction based on an immersive video, but every viewer will be presented with a perfectly orchestrated demo.

Use of VR Growing Daily – See for Yourself
Use of 360 immersive videos in the media is growing daily. Journalists and companies are using  VR  to present ideas, product (Waymo Self-Driving Journey) issues, and new environments. Companies that invest in using 360 immersive videos for demos are likely to increase their appeal both to their target customers as well as to media who are receptive to this form of content.

These two sample uses cases walk through potential scenarios. Your company has a product that alerts inhabitants when there is a gas leak in their home.  A 360-immersive video would place a consumer in a simulated, but fully realistic situation where the features are demonstrated. Imagine actually seeing yourself laying in a bed late into the night and you can hear the beeping in each ear coming from the company’s device alerting you to wake up for your own safety. You can see the product light up and tell you how much gas is in air. You can read the prompt on the product’s screen asking if you would like to notify the local police for aid. You can control what you want to see in the room and how the product works. Though the consumer has this control, the company is providing the audience with exactly what they want them to see and experience.

Scenario number two focuses on placing the viewer in a new location such as a city in America. Consider this for launches, building tours, ceremonies, or press conferences. Regardless of where the viewer is located –they can see, walk through and experience  the grand opening of a brand new corporate office, or the launch of a new product, or major corporate announcement. In the case of a grand opening, that viewer can see the reporters and guests attending that event as if they were standing next to them at the ribbon-cutting ceremony. As the immersive video continues, the viewer can explore the halls, hear the questions being asked by reporters, and the chatter of small conversations around them. The immersive video will allow the viewer to see as little and as much of the new building as they would personally like.

VR and Why it Works
360 immersive videos can elevate the experience a person has with a brand without giving up total control to the viewer.Jaron Lanier one of the first pioneers of VR technology describe a term called “the conversion moment”. This is when portions of one’s brain stop rationalizing between virtual reality and reality. viewers become more engaged with the immersive video because they have more control over what they want to see in the 360 presentation.

In turn the audience will be more invested in the company and product and trust the authenticity of the brand because they feel more involved with the demonstration.   Now companies are limited only by imagination.

By Shelby Canady

P.S: As a bonus for reading to the end, here are a couple of examples for the adrenaline junkies: Great White – An Amazing Virtual Dive

Mega Coaster: Get Ready for the Drop – Feel free to skip the ads!

10Fold Video Division, ProMotion Studios, Honored with Award of Distinction from Videographer Awards

ProMotion Studios Celebrates its Fifth Award This Year  

San Francisco, CA July 17, 2018 – 10Fold’s video division, ProMotion Studios, has secured the Award of Distinction from the Videographer Awards in the Corporate Image category. The success of the winning submission, ‘OVH – U.S. Launch and Company Vision,’ marks the third commendation for this particular video since its release, previously receiving wins from both the Telly Video Awards and the Hermes Creative Awards corporate video categories earlier this year. The win also marks the fifth award for ProMotion Studios for video productions in 2018.

Judging for The Videographer Awards was conducted by the Association of Marketing and Communication Professionals (AMCP). AMCP is a third-party evaluator of creative work by marketing and communication professionals and has been judging competitions for two decades. AMCP judges are chosen based on their extensive experience and proven creativity in the video field. The Award of Distinction presented this year is reserved for projects that exceed industry standards.

“10Fold and ProMotion Studios are honored to be recognized with the Award of Distinction from the Videographer Awards,” said Ross Perich, Vice President at 10Fold and GM and Creative Director of ProMotion Studios. “We partnered with OVH U.S. to showcase its brilliant vision and produced this award-winning video as part of its U.S. launch. OVH U.S. exemplifies the type of fantastic teams we are privileged to work with on a daily basis, and such awards would not be possible without close collaboration with our incredible clients.”

About the Videographer Awards      
The Videographer Awards is one of the oldest and most respected awards programs in the industry. Winners are listed on the Videographer website and in next year’s Call for Entries, a brochure that is seen by tens of thousands of communication professionals. Winning an award from the noted third-party evaluator of creative work has been an important marketing point that many firms have used for news releases, resumes and marketing materials.

About 10Fold Communications
10Fold is a leading North American integrated communications agency designed to create thought leadership and build brand value. Among the top 10 percent of all public relations agencies, 10Fold headquarters are in San Francisco, with regional offices in Pleasanton, San Diego and Capistrano Beach, California; Austin, Texas; and Denver, Colorado. 10Fold offers award-winning, highly specialized teams comprised of marketing, video, and PR industry veterans who have been recognized nationally for media and analyst relations, written and video content, messaging, social media and paid digital services.

About ProMotion Studios
ProMotion Studios blends decades of television news and PR experience to uniquely tell your story in simple language and succinct sound bites – with very little involvement from you (really, just ask our customers). Headquartered in the San Francisco Bay Area and with staff experience from CBS, FOX and NBC, ProMotion Studios is widely acclaimed for its video work having won several national awards, including the Marcom Awards, AVA Awards, Telly Awards, and the Hermes Creative Award in 2018 alone.

For more information, please visit our website or follow us on Twitter, Facebook, or LinkedIn.

Contact:
Tyler Trainer
10Fold Communications
ttrainer@10fold.com
(925) 389-1601

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The Value of Video in Your Blog

Blogging is a convenient and simple way to utilize the internet to expand and showcase your brand to potential customers. How many times, however, have you wandered across a blog that had little to hold your attention? Most of us bloggers are guilty of this. Perhaps we throw in a picture or infographic on occasion, but the visuals we generally provide to our readers are lackluster in comparison to the potential of video.

Deliver a Clear Message
Using video increases the accessibility of your product. Video creates a pleasant shift from the monotony of text and allows the reader to become visually immersed in your brand. For example, take iQor’s CPX360 Survey campaign video;

Sell More and Boost Engagement
The Online Publishers Association recently reported that after viewing a video 22% of the audience visited the website publishing the video and 26% looked for more information relating to the video content. Generating interest in your product is the key to increasing brand recognition and loyalty, and it works the same way with your blog and content. A LOT of Marketing Execs feel the same way about the value of video, and it’s easy to see why. Taking a look at 10Fold’s own Content Survey, you can see that nearly 40% of content decision makers said that video marketing was a top priority in 2017. If current trends continue, even if you only implement smaller income streams like affiliate marketing or web-advertising, your partners will want to see video.

Optimize SEO
Having trouble with your blogs search engine ranking? Considering that webpages with video content are fifty-five times more likely to end up on the first page of Google than traditional text sites should be an added incentive to invest in it! Nate Elliot from Forrester comments that video is the easiest way to achieve first-page search engine ranking on Google, while giving your content a far greater chance to be seen.

Unlocking the true potential of your blog through video can help create an increasingly expanding influence of your content and brand to vastly more people than regular content.

Looking for video content as well as an extra boost to your B2B Marketing? 10Fold has many specific packages that are crafted to fit your specific needs. Find more information about those here.

This blog first appeared on our video divisions website, ProMotion Studios.

By Tyler Trainer 

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Video Marketing and Its Effect on Marketing Today

This blog first appeared on our video divisions website, ProMotion Studios.

There is no denying video marketing has become a staple of modern online marketing. Brands have flocked to the web to exploit video’s explosive effectiveness, reflected in the projected growth rate of video to 80% of all internet traffic by 2019 as estimated by Cisco.

One in four of us will lose interest entirely if we are not able to watch a video Click To Tweet

Not only is this marketing tactic increasing in popularity, one could argue it’s becoming the de facto standard for top marketers. A recent Animoto Survey confirms that four times as many consumers would prefer to watch a video about a product rather than read about it, and what’s more — one in four of us will lose interest entirely if we are not able to watch a video!

Video has also exhibited a capability to drive higher sales as well.
Forbes has reported that 65% of executives who watch video continue their buyer’s journey to the vendor’s website.

So what does this mean for marketers? Video marketing success has reached over 82% in the B2B field and continues to grow. Ben Kopetti, Director of Video Commerce Strategy at Liveclicker, has said “It’s no longer a ‘nice to have’—it should be a key instrument in every brand marketer’s orchestra.” The demand from consumers is readily apparent, with greater than three quarters expressing their belief in the importance of a service providing a video to demonstrate what that service really provides and how it will benefit them. A LOT of Marketing Execs feel the same way about the value of video, and it’s easy to see why. Taking a look at 10Fold’s own Content Survey, you can see that nearly 40% of content decision makers said that video marketing was a top priority in 2017. If current trends continue, even if you only implement smaller income streams like affiliate marketing or web-advertising your partners will want to see video.

In short, if you have yet to add video to your content marketing “bag of tricks,” you’re missing a huge market opportunity as millions of customers will never even give you the time of day – no matter how great your product is – if they can’t see your story through video.

Looking for video content as well as an extra boost to your B2B Marketing? 10Fold has many packages that are crafted to fit your specific needs. Find more information about those here.

By Tyler Trainer

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Three Reasons Video Is Increasingly Important in Demand Gen

When we talk about demand gen today, it is an ever-growing beast akin to the mythical hydra, spawning two heads for every head lost. Indeed, businesses today deal with an exponentially growing number of components in each demand gen campaign, which now warrant a dedicated team member, if not a full team, to handle. Traditionally, demand gen’s content engine relied heavily on the written word and other data-driven digital content. However, the wild popularity of video assets, brought on by a generation raised with YouTube, Vine (RIP) and Snapchat, throws a curveball into traditional demand gen content strategies.

Fear not, businesses that incorporate video into their overall demand gen strategy wager minimal risk for great reward. If a picture is worth 1,000 words, then, as Forrester’s Dr. James McQuivey put it, 1 minute of video is worth 1.8 million words. So if you’re tiptoeing the diving board, unsure of whether or not to take the plunge, here are three reasons to give you that needed push to think video!

Video is digestible
Would you rather read a 2,000-word whitepaper, or watch a 90-second video? The majority of senior executives today (59 percent) lean toward the latter. Don’t get me wrong – a fleshed-out whitepaper is still a valuable asset to have and use. However, people are consuming more content at a faster rate than ever before. Instead of taking unabridged adventures into full-blown thought leadership essays, your buyers only have time for the quick and dirty version.

Video is a happy medium – excuse the pun – between in-depth storytelling and tightly packaged content. Within the span of 1-2 minutes, video can cover pain points, industry context, innovative solutions and more. Furthermore, instead of a name and title on a byline, your thought leader gets quality facetime with your prospects as what we like to call a “talking head.” While face-to-face communication still reigns supreme as the most effective way to convey a message and build a relationship, video comes in as the close second.

Video is convertible
OK, it might not do 0-60 mph in a matter of seconds, but it is most likely the best-looking and most powerful vehicle you have in your demand gen garage. According to our Tech Marketing Content Survey, video is tied with social media as the most effective medium for content. And the numbers don’t lie. Videos on your homepage increase conversion rates by 20 percent. Videos on your landing pages increase conversion by 80 percent. Better yet, videos in email campaigns result in a 200-300 percent increase in click-through rates (CTR), and 64 percent of consumers are more likely to buy product after watching a video.

As such industry research proves, video is without a doubt a fast and furious accelerator to your demand gen campaigns.

…I’ll stop now with the dad puns.

Video is scalable
Regardless of your company’s size and success, and/or where your buyers are in the customer journey, there is always a time and place for video. If you’re trying to establish brand awareness, company overviews and customer case studies can quickly establish who you are and what you have to offer. As your company continues to expand, videos that highlight your products, as well as those that promote recruitment and culture, will help you maintain momentum. Finally, once you’re ready to establish yourself as an industry leader, a healthy helping of video blogs (vlogs) and consistent sales kickoff (SKO) and Year in Review videos will do just that.

Industry research proves video is, without a doubt, a fast and furious accelerator to your demand gen campaigns. Click To Tweet

That’s a wrap!
Content consumption will continue to trend toward smaller, faster, more visual assets. In order to keep up, and more importantly stay ahead, businesses must invest in video to bolster their PR, marketing and demand gen efforts. For a sneak peek into how this looks when put into real-world practice, swing by ProMotion Studios and take a quick look at our recent content survey to learn more.

By Webbo Chen

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