October 4, 2017 – Research Finds 32 Percent of U.S. Tech Marketing Executives Now Deliver Content Daily or Hourly
10Fold, an award-winning agency focused on B2B brand elevation, today announced survey findings that revealed marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency.
According to the research findings, nearly one-third of respondents are now producing content daily or hourly. The report looks at current and planned content marketing budgets, frequency, type, development and measurement of content programs, and found that three-quarters of technology marketers plan to generate three times more content in the next 12 months than they did in the previous year; and 42 percent will spend $250,000 or more in the next 12 months on content. <Read More>
October 2, 2017 – 10Fold Recognized with Agency Elite Award from PR News
10Fold, an award-winning agency focused on B2B brand elevation, today announced that it has won honorable mention in the 2017 Agency Elite awards by PR News.
10Fold received the award in honor of its launch campaign for Barefoot Networks, a Silicon Valley start-up in networking semiconductors.
As 10Fold and Barefoot began the launch campaign, the team could foresee the challenges of a doubting media. Networking semiconductors had not evolved significantly in the previous 20 years, despite advances in their performance by entrenched competitors and innovative start-ups. Claims of a breakthrough by Barefoot could be met with hesitation and doubt by a discerning media. But 10Fold understood that it would have to leverage the pedigrees and successes of Barefoot’s founding team in bringing quantum improvements to networking, to quell those doubts. < Read More >
September 13, 2017 – Qudos Recognizes 10Fold as One of the Top Tech PR Firms in San Francisco
The recognition comes on the heels of a tremendous year thus far for 10Fold; the agency has grown 25 percent and recently opened a new regional office in Denver.
The top firms were decided through Qudos’ advanced ranking technology, which rates firms on industry expertise, client type, media performance metrics, and audience reach, as well as awards and accomplishments. From this, expert researchers analyzed qualitative metrics which included client feedback interviews, firm interviews, case studies, and team analysis. <Read More>
August 23, 2017 – 10Fold Communications Expands to Denver, Launches Fifth U.S. Office
“Over the last several years, 10Fold has experienced double-digit year-over-year growth. To support nearly 50 tech clients, including start-up, public and global companies, we’ve expanded our footprint this year to include offices in Austin and now Denver,” said Susan Thomas, founder and CEO of 10Fold Communications.”
SAN FRANCISCO, CA–(Marketwired – Aug 23, 2017) – 10Fold Communications, an award winning, full-service B2B technology public relations agency, announced today its expansion into Colorado’s thriving tech hub, unveiling a new regional office in Denver on the heels of opening an Austin office earlier this year. The new office, located in the RiNo (River North Art District) neighborhood, is the result of the agency’s rapid growth and demand for B2B technology PR services, while also supporting the agency’s ongoing recruiting efforts for top PR talent.
For more than two decades, 10Fold Communications has served leading Silicon Valley and global tech companies by utilizing competitive differentiators including:
Metrics Matter™: A nationally-acclaimed quantitative and qualitative metrics forecasting approach to ensure communications and marketing programs achieve desired outcomes.
Specialized teams with strong customer use cases focused on deep tech expertise in mobility, networking, storage, security, big data, business intelligence, enterprise software and DevOps.
Media SharkTank: Annual media event for tech startups and public companies to test their business pitch with renowned print, online and broadcast reporters.
Security Never Sleeps: Annual thought leadership event and luncheon timed during the RSA U.S. tradeshow featuring a panel discussion and audience Q&A with several leading cybersecurity executives, media and analysts.
Established in 1995, 10Fold has represented nearly 400 B2B technology clients, launched more than 1,800 new companies and products, issued 13,000+ press releases and secured more than 5.5 million client articles and mentions in technology, vertical, business and broadcast outlets. < Read More >
January 17, 2017 – 10Fold Contributes to Successful Pitches to Journalists–Stories from the Trenches
Feel like you’re pitching stories into the void? Successful PR pros weigh-in with strategies that work for them. Incorporating these pointers and approaching journalists with a content marketing mindset can help you meet media coverage goals.
Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge, but successful pitches can make all the difference.
These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. The U.S. Bureau of Labor Statistics says there are now nearly five PR people for every staff writer. <Read More>
March 30, 2016 – 10Fold Receives National Honor at the PRWeek Awards for BitGlass PR Campaign
“10Fold suggested issuing a press release, creating a hybrid report/infographic and video to depict the velocity in which breached information travels after a hypothetical cyberattack.”
10Fold’s work for its client Bitglass earned honorable mention in Technology Campaign of the Year category for 2016. The “Where’s Your Data?” campaign faced stiff competition from business-to-business and consumer campaigns from all over the country and after being named a finalist the team came home with some hardware (even if it wasn’t first, it’s still an incredible accomplishment).
10Fold’s client, Bitglass wanted to leverage PR as a platform to rise above the noise of the most widely attended cybersecurity conference in the U.S. and drive traffic to their booth at the show as well as their website. The “Where’s Your Data?” campaign checked both of those boxes, and then some! The edgy campaign highlighted Bitglass’ data-tracking technology and revealed the speed in which stolen data spreads once cybercriminals breach organizations and post the information on the black market or Dark Web. < Read More >
December 08, 2016 – 10Fold Named as a Finalist in PRWeek US Awards 2016
These are the 155 finalists for the 2016 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 17, 2016.
The PRWeek Awards celebrate the very best corporate, agency, nonprofit, and education teams, and the work they produced during the awards’ entry period. Each award is highly coveted and the competition to claim them is intense. The full 2016 shortlist is available on the PRWeek website. <Read More>
March 08, 2016 – 10Fold Hosts Sixth Annual Security Never Sleeps Event at RSA Conference 2016
More Than 75 Attendees Engaged in Cybersecurity Discussion; Key Trends From Cybersecurity Experts Revealed During Live Panel
SAN FRANCISCO, CA–(Marketwired – Mar 8, 2016) – 10Fold, a leading North American public relations firm for B2B technology companies, hosted its sixth annual Security Never Sleeps event during last week’s 2016 North American RSA tradeshow. More than 75 CISOs, security architects, venture capitalists, and security vendors participated in the cybersecurity discussion. The event featured a panel of experts including Renee Guttman, CISO for Royal Carribean, and Michael Kearn, Information Security Officer for U.S. Bank, Rhonda MacLean, board member and advisor for several security companies and Fahmida Rashid, senior writer at InfoWorld, among others. The panel led by moderator Deborah Radcliff, Executive Editor, of SANS Institute — discussed trending topics such as ransomware, security backdoors, and the future of cyber attacks. < Read More >
October 12, 2015 – 10Fold Adds Innovative Technologies to Fifth Annual Media SharkTank Event, Introduces “People’s Choice” Award, Interactive Web App, and Digital Photo Booth
TapSnap will augment the networking reception with an interactive, touch screen photo booth, where attendees can write personal messages directly on photos, add digital props, and instantly share their experience on social media.
SAN FRANCISCO, CA–(Marketwired – Oct 12, 2015) – 10Fold, a full-service B2B technology public relations agency, today announced the company has enhanced its Media SharkTank event, taking place October 15, 2015 at Hotel Vitale in San Francisco, with innovative technologies from WaveMaker and TapSnap. Now in its fifth year, 10Fold’s Media SharkTank is an annual media event designed for high-tech companies to test their business pitch with renowned print, online and broadcast reporters. Using WaveMaker’s rapid application development tools, 10Fold developed a companion interactive web application that provides information about the panelists and participants, as well as a live voting feature for a “People’s Choice” award. < Read More >
June 10, 2015 – Trainer Communications Changes Name to 10Fold; Opens New Southern California Office
New Branding Reflects Agency’s Growth in and Commitment to B2B Technology Public Relations
SAN FRANCISCO, CA–(Marketwired – Jun 10, 2015) – Trainer Communications, a full-service B2B technology public relations agency, announced today that it is changing its name to 10Fold. The new brand reflects the agency’s accelerated growth and client success in the B2B technology public relations space. Also today, the award-winning agency announced its expansion into the burgeoning Southern California tech market, unveiling a new regional office in Capistrano Beach. < Read More >