We appreciate your time!
Thank you for your participation! Unfortunately, this project is geared towards a different set of organizations, but we greatly appreciate your interest.
Please let us know if you’d be interested in participating in future studies, and in the meantime we invite you to explore some of our other recent reports.
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Mediascape: AI-mageddon? Part 1
In 2023, AI was thrust into the mainstream media, driven by Generative AI and ChatGPT. It seems everyone and their dog was developing some type of AI-driven content generator that would apparently radically reinvent society. Well, Skynet has not materialized just yet, and we are not at DEFCON 1, but most certainly AI was a…
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Get Ready for the 14th Annual Media SharkTank!
As fall rapidly approaches, we are excited to announce a unique and impactful event that has been a staple in our calendar for the past 14 years. The 14th Annual Media SharkTank, proudly sponsored by 10Fold, is scheduled for the evening of September 10, 2024, at the beautiful El Prado Hotel in Palo Alto, CA.…
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Is it time for 10x PR?
Knowledge work is facing an existential crisis as generative AI has made many organizations question the true productivity potential of employees. The software development world has long mythologized the “10x developer” – the super producer every business wants to stack their engineering team with. Has generative AI created a moment where the 10x PR professional…
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Discover How 10Fold Transforms Managers Into Exceptional Leaders
I’ve spoken with a lot of managers during my time as a recruiter for 10Fold. It’s common to hear that candidates want to learn more and be more involved with the business, and I find that that is shockingly lacking in many communications firms where managers (or Account Supervisors) are a manager in name only. …
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ICYMI: 5 Highlights from 10Fold’s Security Never Sleeps Panel at RSA Conference
During last week’s RSA Conference, 10Fold’s Security Never Sleeps event once again brought together top security and risk executives from Fortune 1000 companies such as a global hospitality company, Cisco, Kaiser Permanente, and from smaller companies such as Group 1001. They discussed the highs and lows of working with vendors, with a particular emphasis on…
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In The Fold – Breanna Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success?Data is power. We are constantly evolving and learning how to use data to improve our hiring process. What do you hope to learn in the next year?I’d love to work with our leadership team to get a strong idea…
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In the Fold – Mark Button
What is something you have learned this past year at 10Fold that has aided your success? No matter how long you work in the PR and marcomms industry, it’s continually evolving. New channels, new tools, new editors, new clients and so on. GenAI I think has helped us, especially when researching information, data, suggestions and…
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In the Fold – Grace LaFountain
What is something you have learned this past year at 10Fold that has aided your success? Smart brevity! I recently read the book by Axios co-founders, Jim VandeHei, Mike Allen, and Roy Schwartz, which emphasized the importance of saying more with less, in any format or context. This is a soft skill we tend to…
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29 Years In, the 10Fold Adventure Continues
This month marks a remarkable milestone – my 29th anniversary at 10Fold. What makes this truly special is the realization that I’ve spent half my life at this company. Three-quarters of my professional journey has unfolded within these (sometimes virtual) walls. While working at 10Fold, I’ve raised four children, cared for my elderly mother for…
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In the Fold – Caitlin Haskins
What is something you have learned this past year at 10Fold that has aided your success? What do you hope to learn in the next year? In the AI, Big Data and Cloud group, I’m immersed in all things AI, so it comes as no surprise that prompt engineering is something I continue to work…
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LinkedIn is Sunsetting Lookalike Audiences for Predictive Audiences: Here’s what you need to know
As many of us social media marketers have seen in our email inboxes and at the top of the campaign manager recently, LinkedIn is sunsetting it’s lookalike audience feature in favor of the new predictive audience feature. We’re waiting on whether this change will be permanent or not (we’re looking at you, Messenger ads), but…
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In the Fold – Jessica Murray
What is something you have learned this past year at 10Fold that has aided your success? Thanks to my time at 10Fold, I have had the chance to dive into the world of cybersecurity. With the help of my teammates, I have gained the confidence and skills needed to secure top-tier coverage for my clients.…
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In the Fold – Kate Gregori
What is something you have learned this past year at 10Fold that has aided your success? My team is there for me. This was something I already knew, but I didn’t necessarily need to rely on my team as heavily. Whether I’m struggling with something I am working on or if there are things going…
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In the Fold – Danica Hutchins
What is something you have learned this past year at 10Fold that has aided your success?This past year, the importance of task management and organization has definitely been reinforced. Whether I’m planning an event or researching a special project, it is imperative to be able to keep clear, detail oriented and up-to-date notes. This ensures…
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79% of B2B Technology Companies Felt the Impact of the 2023 Economic Downturn; Marketing Teams Face Increased Pressure and High Expectations Based on Research Commissioned by 10Fold
Global study finds the majority of companies plan for larger marketing budgets and more aggressive KPIs in 2024 SAN FRANCISCO, Dec. 6, 2023 — 10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies for B2B Tech Companies in 2024. The report…
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In the Fold – Allison Knight
What is something you have learned this past year at 10Fold that has aided your success? The art of the pivot! Much like the iconic Friends scene, I’ve learned the best ways to evaluate the success of a pitch and when it’s time to think of a new, fresh angle that will appeal to reporters.…
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In the Fold – Haley Zadel
What is something you have learned this past year at 10Fold that has aided your success? Prioritization, prioritization, prioritization. This is a key to success in agency life since there’s always a lot of moving pieces. Knowing what tasks/projects to prioritize on a daily and weekly basis has helped me be successful. What do you…
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When Investors Get Tough – The New Meaning of the “Debt” Round
The market for venture capital funding remains tight. According to EY, VC investment dropped 34% from Q1 to Q2 2023, down to $29.4 billion. If companies aren’t generating new equity investment – how are they maintaining cash flow? In this installment, I will review the growth of venture “debt” financing, PR strategy implications, and how…
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What’s Your KPI? Domain Authority vs. Domain Rating in SEO
In the ever-evolving worlds of PR and SEO, understanding key metrics is crucial to ensuring that paid and earned placements maximize value. Two commonly used metrics are Domain Authority (DA) and Domain Rating (DR). While they may seem similar, their composition does differ. In this blog post, we’ll delve into the definitions of Domain Authority…
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Dive into Innovation: Join Us at Media SharkTank 2023 on October 26th!
Are you ready to take the plunge into a sea of innovation and media excellence? Presented by 10Fold, the annual Media SharkTank event is back and better than ever, and we’re excited to invite you to join us on October 26th at The Box SF for an evening that promises to be educational, interactive, and…
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In the Fold – Cheyenne Wells
What is something you have learned this past year at 10Fold that has aided your success?In the past year I’ve learned how to anticipate client’s questions. Always being one step ahead of your clients is key to a productive meeting. What do you hope to learn in the next year? In the next year I…
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In the Fold – Kim Diesel
What is something you have learned this past year at 10Fold that has aided your success?The answers are in our data. I’ve found the answers to address and even resolve just about every client challenge in the data we have on our client results, hours, etc. Especially with MetricsMatter4.0, we’re able to see what’s driving…
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In the Fold – Olivia Farber
What is something you have learned this past year at 10Fold that has aided your success? Over the past year at 10Fold, I have developed the confidence and skills to effectively speak up and share my ideas with my team. Through active participation in team discussions and presenting my thoughts in meetings, I have realized…
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Summer Fridays Begin at 10Fold!
This summer marks our third year of Summer Fridays, and we’d love to share some of the fun experiences our team has during the summer! Summer Fridays allow our employees to log off early on Friday, (2pm local time), between Memorial Day and Labor Day. This perk gives our employees a few extra hours as…
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Introducing 10Fold MetricsMatter 4.0: Revolutionizing Marketing Analytics & Decision Making
As the digital world expands, reaching audiences through blogs, podcasts, livestreams, and more have become dominant. These platforms rely on advertising revenue demanding creative, interactive, and engaging advertising content. Despite this, tracking, tracing, monitoring, and reporting on advertising investments often falls through the cracks. My experience in this industry goes back to the late 1980’s…
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“In the Fold” – Katy Trainer
What is something you have learned this past year at 10Fold that has aided your success? Over the past year, 10Folders have taught me the importance of asking for help, especially in an environment with lots of moving pieces. Thanks to the team, I feel more confident connecting with colleagues and expanding my skills in…
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What Makes You So Special? How to Draft an Award-Winning Nomination
These days, people like to say we live in a generation of participation trophies, and anyone can get an award. I am here to tell you that it is not true. It can be hard to effectively capture a year’s worth of achievements into a 500-word essay, but there are a few tips and tricks…
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“In the Fold” – Kathleen See
What is something you have learned this past year at 10Fold that has aided your success? Focus on the important things. There’s a lot going on in agency life and especially at 10Fold, but not all of it needs 100% of my time and energy. I have an amazing team that I can count on…
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Is Product News Making a Comeback?
While product announcements are always a major asset for the sales and marketing team, they are not always viewed as significant by the media. However, in the last few years, this type of news has started to make a comeback with the media, and 10Fold clients are securing more coverage with product updates. In addition…
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“In the Fold” – Tyler Trainer
What is something you have learned this past year at 10Fold that has aided your success? Diving into the Customer Journey and taking courses about how to best remarket and provide our customers audiences progressively engaging content was an eye-opener for me! What do you hope to learn in the next year? The impact of…
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Four Security and Risk Decision-Makers Walked into a Room…
And they gave an audience of marketers the unvarnished truth about what they think of their tactics. When you look up how many cybersecurity vendors exist, you get estimates of 3,000 in the U.S. alone to more than 39,000 worldwide, and the competition is heating up. According to Gartner, 75% of organizations looked at consolidating…
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Three Questions to ask Before Submitting to an Award
Establishing credibility and a good reputation for your company is much easier if you can secure third-party validation via an awards program. However, it seems like there is an award recognizing and honoring anything you can think of these days, making it hard to sift through a vast number of options and determine which awards…
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Cracking the Code for Business and Tier 1 Coverage
Many top executives working in the tech industry are aware of the value of securing coverage from popular trade and business publications. Landing this type of coverage allows organizations to reach a wider audience of decision-makers, but it’s no longer easy to ensure reporters will write feature stories on product enhancement news, and partnership announcements…
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Solving the Age-Old Reporting Problem for Communications and Marketing: Introducing MetricsMatter 4.0™
If there’s one thing all communications agencies can agree on, it’s that PR reporting is one of the most challenging obstacles we face. For years, agencies have faced mounting pressure to demonstrate the value of their results. Clients have become immune to ambiguous terms like ‘brand awareness’ as they lack measurable data. In an increasingly…
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When Investors Get Tough – Is “Down” the New Flat?
In the last installment, I examined the impact of a “flat” round. Today, we look at the dreaded “down” round – when valuation declines from one round to the next. What is an executive to do when the business takes a step backward in its trajectory and company shares are worth less? The far-ranging implications…
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In the Fold – Bre Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success?While it may not be something new, I’ve learned the power of patience and perseverance is truly key in recruiting. There are so many moving pieces in today’s market that it’s essential to keep moving – you never know what…
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Industrial Internet of Things (IIoT) Mediascape: Top Trends and Themes Driving Trade and Business Coverage in 2022
The Industrial Internet of Things (IIoT) refers to the integration of connected devices and advanced analytics in an industrial setting to improve operational efficiency, productivity and decision-making. IIoT leverages smart devices and real-time analysis to utilize data generated by traditional machines, enabling manufacturers to monitor and control industrial processes in real-time; predict and prevent equipment…
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Don’t beat a dead topic: find your niche in the Forbes Tech Council
From a high-level marketing perspective, developing content for Forbes Technology Council that is unique and actionable for readers may seem like a simple task. The medium and mode of the message is already determined. It even comes with an engaged audience of likeminded innovative professionals and business leaders. If the company’s marketing message has already…
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Three Guiding Principles for Communicating Tech Layoffs
Layoffs. Cutbacks. Downsizing. Rightsizing. Smartsizing. It’s called many things. And if you’re a corporate leader planning a layoff, what you decide to call it will be one of many agonizing decisions you’ll have to make. Rest assured, when it comes to tech layoffs, communications professionals are right to agonize. In a world that’s quick to…
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Mediascape: Supply Chain Technology Coverage in the post-COVID Era
In our last supply chain-focused mediascape, we explored how media are covering the industry in the wake of COVID-19, and the many supply chain challenges that accompanied it. While the pandemic may have made supply chain issues a household concern, those issues existed long before COVID made them prevalent, and they continue to exist to…
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In the Fold – Grace LaFountain
What is something you have learned this past year at 10Fold that has aided your success? Over the past year, I’ve learned how to effectively manage my time and prioritize tasks at 10Fold. With so many different projects and deadlines, it can be easy to feel overwhelmed and unsure of what to tackle first. However,…
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How 10Fold Established a Supply Chain Innovator as a Leader in Workforce Strategies
In recent years, public and regulatory scrutiny have elevated supply chain technology to a public discussion. Disruptions and slow recoveries, stemming from geopolitical conflicts, natural weather events, and general supply chain inefficiencies, have forced businesses to adopt game-changing technologies to optimize activities that make supply chains function and generate revenue. The Need: Assess Industry…
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“In the Fold” – Caitlin Haskins
What is something you have learned this past year at 10Fold that has aided your success? The power of focus. PR is a frenetic industry, and tech is even more so. It can be easy to get distracted by things that take up your time but don’t move the ball forward. Inspired by the book…
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When Investors Get Tough – Tackling “Flat” Funding Rounds
In the first part of our series on funding rounds, I reviewed definitions for rounds that don’t come with a boost in valuation. In this post, I’ll review the business implications for these rounds, considerations as you build your PR strategy for the round, and what to expect from reporters. Ultimately, 10Fold is in the…
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When Investors Get Tough – Communicating Around Down, Flat and Debt Rounds of Funding (part 1)
Congratulations, your company secured funding! That’s incredibly tough in 2023, but before you get stars in your eyes about the media coverage, you must consider the context of the round. Amounts of funding, the industry segment, investors involved, and business metrics all play a role in how reporters cover these news events. And while they…
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Considerations When Writing for a Thought Leader
Your executive spokesperson said yes to thought leadership. While the decision to commit was a lengthy and difficult process, that was the easy part. Now you face the arduous process of selecting topics, interviewing your executive to capture thoughts, the appropriate voice and extra thoughts to begin forming a content bank. It turns out that…
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“In the Fold” – Keilani Finley
What is something you have learned this past year at 10Fold that has aided your success? Always speak up and share your ideas – you never know if that’s the next great move for your team. The worst thing you can do is hide your creativity and thought process from your team. What do you…
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“In the Fold” – Bryan Hynes
What is something you have learned this past year at 10Fold that has aided your success? You are in control and no one’s going to do it for you! I’ve learned to not let anything stop you from getting to the point you’d like to reach. What do you hope to learn in the next…
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“In the Fold” – Elena Philippou
What is something you have learned this past year at 10Fold that has aided your success? Sometimes when you’re talking deep tech with executives that have been in the industry for 20+ years, it’s easy to let the imposter syndrome take over. However, in the past year I have learned to push past the self-doubt…
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Celebrating Diwali, the Festival of Lights
Line the diyas outside the door. Sweep the dust from every corner. Line up the boxes of sweets to carry to friends and family. Prepare your newest or finest clothes for the occasion. This is a time for friends and family. A time for celebration and introspection. A display of good over evil. Everyone in…
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“In the Fold” – Heather Oest
What is something you have learned this past year at 10Fold that has aided your success? Something I’ve learned in the past year that has really aided my success here at 10Fold is to say yes to more and be willing to take on new things, even if I’m nervous or not fully sure how…
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“In the Fold” – Anna Birmingham
What is something you have learned this past year at 10Fold that has aided your success? Before I joined 10Fold my background was entirely in B2C PR, so I had minimal experience with media relations in the tech industry. With the guidance of my amazing team, I have not only learned the ins and outs of…
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“In the Fold” – Kate Gregori
What is something you have learned this past year at 10Fold that has aided your success?I am good at writing. I’m not saying this to toot my own horn, when I came to 10Fold I was not confident in my writing skills. My teams have helped me not only become a better writer but also…
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“In the Fold” – Kim Diesel
What is something you have learned this past year at 10Fold that has aided your success? There is more than one way to solve a problem. I have learned a lot by pushing myself to think about the diverse ways to approach and solve a challenge, versus going with the answer that came to me…
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How 10Fold Used a Single Social Media Campaign to Sell Multiple Industry Sectors on a New Mobile Broadband Innovation
Digital campaigns require tremendous skill and expertise. It’s a big task to create compelling, targeted messages for a company and optimize the nurture stream for lead generation and engagement. Now imagine doing that for a whole coalition of companies – including custom messages and segmented outreach for multiple industry verticals – to advocate for a…
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Manager & Mouseketeer: Get to Know 10Fold’s Resident Disney Girl
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Recently I’ve been recognized for my ability to creatively adapt, especially in ways that create shared value for us and our clients. At 10Fold, we meticulously scope program activities to meet client needs and desired…
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How a 10Fold IPO Visibility Campaign Helped a Health IT Disrupter Change the Game for Clinical Trials
Clinical trials are a foundational step in the development of new drugs and treatments. But these essential studies for demonstrating safety and efficacy can be laborious and time consuming – with hurdles ranging from long recruitment times and less than ideal retention rates, to geographic and process challenges that can limit the diversity of patients…
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NFT.NYC Day 3: Brand Insights, Future Healthcare Use Cases and the Future of Work
The final day of NFT.NYC took me to sessions on use cases for NFTs in healthcare, how organizations should be thinking about entering the NFT space and the future of work within NFTs. Benjamin Neenan, Director of Global Sales for Polarean Imaging, a medical equipment manufacturer, spoke about potential use cases of NFTs down…
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NFT.NYC Day 2: Building A Successful NFT Campaign and Future Supply Chain Use Cases
Heading into day two of NFT.NYC, I continued my search for insight into how brands are leveraging this new technology and even what the future may hold for NFT use cases for enterprise. I sat in on a panel from Coach, SAP and Estee Lauder on how they launched their first NFT campaigns, as well…
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NFT.NYC Day 1: NFTs to Enable Engagement with Customers
At NFT.NYC thousands of crypto, blockchain and NFT enthusiasts flocked to Times Square to engage, interact and learn about the new and exciting space blooming in the digital world. With over a thousand speakers and multiple subject tracks including art, gaming, finance, film, music, developer and brands, there is much to learn from all the…
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“In the Fold” – Jordan Tewell
What is something you have learned this past year at 10Fold that has aided your success? I’ve continued to get better and better at new business pitches. Being able to quickly build credibility with prospects and sell big ideas has helped me foster better relationships with existing clients and secure more opportunities with the media. …
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Kim Diesel – Climbing to New Heights in Work and Life
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Every few months, we have Crazy Good Client Satisfaction meetings. They are 10Fold’s version of quarterly planning meetings. At the end of each meeting, we ask the clients to rate us on a scale of…
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Rolling in the Leads: How to Optimize your LinkedIn Social Ad for Success
Picture this, you’ve created a fantastic asset that you want to use to help your marketing team gain the leads it deserves. How can you put it in the hands of the right prospects, increase impact and ROI? We’ve compiled a set of best practices to easily reference when you’re running your next campaign! Organic…
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Goddess of Copy Editing & Media Fanatic
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Fostering good client relationships! I recently had a client go out of his way to thank me for my work and effort on the account. It was really sweet and totally unexpected (they even gave…
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In the Fold – Meghan Witthaus
What is something you have learned this past year at 10Fold that has aided your success? As cliché as it sounds, the most resonant lesson for me this past year has been, “honesty is the best policy.” 2021 was full of new personal challenges as I shifted into a new role at 10Fold, not to mention…
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Digital by Day, Nerd by Night… and Also Day
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Building our social media and digital marketing team! We recently had two promising additions join our team that are helping us expand our services to even more clients. Shameless Plug: We are still looking for…
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In the Fold – Kathleen See
What is something you have learned this past year at 10Fold that has aided your success? If you see something, say something. This could be about a client contact that you think will be leaving soon or a team member that doesn’t seem as on their game as usual. Flagging these possible issues direct your…
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“In the Fold” – Bre Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success? The power of recruitment marketing. While I understood the concept, it wasn’t until recently that I started bringing my ideas to life. I’m excited to learn more about ways that I can improve my recruiting skills and love collaborating…
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“In the Fold” – Kathryn Ghita
What is something you have learned this past year at 10Fold that has aided your success? Trusting and believing in yourself and your team. These values are highly embraced by everyone at 10Fold unlike any other agency I’ve seen. When you have that as a base, you can navigate all the highs and lows of…
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Beyond Crypto: Three Trends Driving Blockchain Adoption
The allure of blockchain technology has increased exponentially across industries over the past year. More and more organizations are beginning to explore blockchain’s potential impact in their space and how they can benefit from it. More recently, industries like supply chain, fintech and cybersecurity have adopted the emerging technology of blockchain, but how are they…
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“In the Fold” – Colin Rinehart
What is something you have learned this past year at 10Fold that has aided your success? You’ve got to have your own plans for the future and figure out what you want. It’s great to have people that help guide you along the way, but it’s up to you to figure out what you actually…
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“In the Fold” – Susan Thomas
What is something you have learned this past year at 10Fold that has aided your success? With the goal of learning something new every day, this is a difficult question! I’m really enjoying learning how to associate our clients’ communications results to traffic on our clients’ websites and how 10Fold has increased our clients’ top-of-funnel…
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PR & the City
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Recently, I received recognition on our Friday agency huddle for securing top-tier coverage for a client’s funding announcement in outlets like Fortune Term Sheet, Wall Street Journal Pro Private Equity and VentureBeat. A successful funding…
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“In the Fold” – Mary-Kate Keefe
What is something you have learned this past year at 10Fold that has aided your success? 10Fold has taught me a TON about Digital Marketing and deep tech. I know so much about cybersecurity, health tech, edge computing, big data and more. There’s always so much to learn and get my arms around. What do…
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Going the Distance – How to Nail Your Next Press Interview
With the Fall in full swing, it’s marathon season across the country. Our East Coast office served as a backdrop for this year’s Boston Marathon (some of our staffers made a point of coming into the office just to be part of the excitement after the year we’ve all had), and our other offices in…
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10Fold CEO Shares Communications, HR, & Tech Predictions for 2022
With 2022 well underway, it is clear we have one thing for certain to look forward to, and that is more change. The combination of the pandemic and weather conditions (such as drought and fire, along with hurricanes that caused destruction) in the U.S. created extreme conditions that caused us once again to adapt and evolve rapidly. The good news is that much of…
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Bottoms Up! A Management Approach to Teamwork and Wine
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I was recently recognized for successful work with one of our big-name clients and expanding their business to three and hopefully four (Fingers crossed! 🤞) lines of business! What is something you have learned while…
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From Hiking to Biking to Typing: How to Kick Your PR Career into High Gear
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Most recently, I was recognized for securing an interview with The Wall Street Journal for one of our clients. This was a huge win for me and the client! Prior to that, I was given…
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Managing Remote Teams: 5 Lessons I Learned As a Parent
Remote team management, business continuity plans and collaboration platforms are all terms we’ve become highly familiar with over the past 18 months. As the business world opens back up, it’s time to reconsider the future of the workplace. The prevailing thought is hybrid workforce models are here to stay according to the research compiled by FlexJobs. We’ve embraced that philosophy…
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Building Credibility Online Like (and For) a Boss
One of the best parts about having a corporate blog is the luxury it gives you to pick up a past thread and make it top of mind. In my last blog, I shared some of the metrics/indicators to look for when you are targeting media outlets to promote your brand. Assuming you followed my advice, you’ve since landed that big press interview for your…
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Scary Security Stats That Are Sure to Spook You Out
Halloween may have come and gone (much to our dismay), but security breaches are here to stay–and only getting scarier. Every year, 10Fold’s cybersecurity clients conduct and publish a number of research reports examining various aspects of the cybersecurity industry and security breach trends. We have compiled the most alarming statistics from these surveys to highlight just how frightening…
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Foodie, + Cat Mom + Thrifting Enthusiast = 10Fold’s Social Media Account Associate.
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I was recently recognized for completing a Social Audit for a client. It has been a complete labor of love (and research), and something unique that 10Fold offers. It’s one of my favorite projects to…
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Smile and Be Prepared! Teamwork, Cookies and Positivity is the PR Trifecta
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Teamwork is a rule that I live by so any TAFFI is to be shared by all my 10Fold teammates as it can’t all be done by one person. We secure the results our clients…
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Keeping Good Company – 5 Ways to Evaluate If a Media Outlet is Right for Your Brand
“You are the company you keep” is one of the first pieces of advice we get from our parents and is a universal truth when it comes to building and maintaining a favorable brand image and reputation. Whether you are an established global corporation or a series A startup, identifying the outlets that are going to provide the best opportunities to reach those audience is…
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Engaging Media During and Post-Pandemic
Great media coverage remains one of the most cost-effective and high-impact strategies for building your brand and attracting prospects, potential partners and likely investors to your website. However, COVID-19 had a huge impact on media covering technology companies and key vertical markets. We’ve encapsulated just a few of the most important changes below, and for even more information and details, download our “Essential Guide…
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Now We’ve Got Bad Blood: Lessons for Health Public Relations in a Post-Theranos World
As trial proceedings kicked off for Elizabeth Holmes, former CEO and founder of Theranos, a collective post-traumatic stress could presumably be felt amongst health public relations (PR) pros and journalists alike. I was a chipper, young Account Executive in B2B health PR when the popular blood sampling company met its highly publicized downfall. The premise of the scandal was simple, but the consequences were dire. Holmes was charged with 12 counts…
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Cat mom. Bachelor enthusiast. World’s least pickiest eater.
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)?I recently identified, wrote and pitched three trendjacks in one day. As an intern, it was super exciting to be able to show my teams that I was able to identify these opportunities and get our…
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Standing Out in the Crowd: The Key Media Assets Clients Need
We’re living in a time when the news cycle is busier and moving faster than ever before. This means it’s becoming harder and harder to secure interest with the typical vertical technology pitch or trend jack with a canned quote. It’s especially true when looking at vertical markets like healthcare, where rising above the sea…
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10Fold Account Manager by Day, Foodie and Nature Lover.. Also by Day
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)?July was a crazy month – not just for 10Fold, but it felt like for most businesses. On the client side, I was asked to step into new responsibilities for 10Fold, which meant taking on new…
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Post-COVID-19: Business Press Don’t View PR as Partners
For the last 15 months, the COVID-19 pandemic has impacted publications in nearly every industry. Outside of the various layoffs and furloughs, many reporters were forced to put their existing beats on hold virtually overnight to focus on covering the pandemic. For over a year, almost every journalist has been a health reporter in some…
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Saddle Up, Y’all: Understanding What to Look for in a PR Agency
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I recently received a full TAFFI for my work on a client’s funding announcement that secured coverage in publications such as The Wall Street Journal, Axios, TechCrunch, and Pitchbook. I was also recognized earlier this month for a proactive pitch that secured an interview with…
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What’s Cooking At the Fold? Ingredients to a Successful Agency Life Post-Grad
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? The latest recognition I received was when Caitlin announced my promotion to Senior Account Associate (SAA) on huddle last week. Prior to that, I was given a shoutout for my writing skills after developing a…
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How 10Fold Is Using Radical Candor to Create a Radically Better Workplace
At 10Fold, we value our culture and see it as a differentiator for both our employees and clients. We define it with “TAFFI”: teamwork, accountability, fun, fascination and integrity. (Read more about that here.) But every company must intentionally “work on” their culture to ensure that it grows better over time. That effort led us to read…
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Summer Fri-YAYs Give 10Fold Team more Fun in the Sun!
After a year of being locked down in the middle of a pandemic, most of us went a little stir crazy – including me! 10Fold is taking measures to combat the burnout of 2020. As we ease back into a somewhat normal life, we have added a new perk to help our team adjust to…
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Texas Is the Nexus Where Teamwork Makes the Dream Work
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I think most recently I was called out by Laura for jumping in to help her out when she had a rough week a while back. Another time Sophia called me out for continuing to…
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How Do We Show ROI on Our Next PR Asset?
Many PR professionals are familiar with the difficulty of showing the return on spend for many of their programs. There are a few methods that are better than most: referral traffic tracking, website sessions after an article launch – even adding a drop-down menu to conversion forms can help tie coverage to conversions. HubSpot is a gold standard CRM tool and 10Fold not only leverages it for ourselves, but also as an invaluable…
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Surprising Media Moves, Spring 2021
The past year has been a roller coaster on all fronts. From personal lives to professional careers, the only thing that has remained certain is the level of uncertainty. While movement in the media space, unfortunately, is far from unique, there have been some more notable moves if you’re in B2B or B2B2C public relations. …
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Hindsight is 2020: Joining the 10Fold Team Amid the Pandemic
Often, we feel like we’re on track with a certain path for our lives, and then, just when we think we know where we’re going, there is a fork in the road that wasn’t on the map and we are caught unprepared. All of us experienced this to some extent when the COVID-19 pandemic hit…
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The Unique Dynamics of the U.S. IPO Market Today
Unicorns Welcome! Others Need Not Apply . . . Our latest guest blog from Mike Avila, Senior Advisor at SoHo Capital, provides insights into trends in the U.S. tech IPO market. A surge in SPACs; the broad shift into technology by private equity; the impressive growth intrading of private company shares on platforms like Forge…
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How COVID-19 Has Impacted Agency Hiring
Wow, what a year it has been! No one could have predicted the impact this pandemic would have and it is hard to believe we are still dealing with the impact over a year later. For employers, this past year has wildly changed our perspective on hiring. If you are still struggling to find work…
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Taking a Dive into the Current Security Media Landscape
Cybersecurity has been an absolute hotbed of news to start 2021. In just three short months, there have been massive data breaches, government action and a flurry of new illuminative reports, all in the backdrop of an ongoing pandemic. As you can imagine, these events and trends are making headlines and creating ripples across the sector. There’s much more to…
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The Life Sciences Technology Mediascape Part 3: What’s Changed with Pharma + Healthcare Media?
In Part 1 and Part 2 , we discussed who in the 2020 media landscape is covering technology in life sciences, as well as trends and news garnering coverage and how to build trust with media. In Part 3, we will discuss the trends we are seeing so far in 2021, and what we expect to see the rest of the year, particularly in response to the COVID-19 pandemic. Trends: The Impact of COVID-19 + Looking Forward …
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Marketing Approaches and Budgets Change in 2021 – Join us!
10Fold is conducting a nationwide survey with B2B marketing executives on the topic of 2021 marketing strategies, budgets and KPIs. COVID-19 had a significant impact on B2B technology marketing and 10Fold is in the process of updating the data we collected last summer. This survey will touch on effective strategies during the pandemic, changes B2B marketing executives are making with their budgets and the programs they have prioritized for 2021. If you have not taken…
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Playing Nice: Strategies to Better Align Communication Efforts with Marketing Goals
On Jan. 28, our executive team invited CMOs from across the country to share challenges they experience drawing line of sight between communications results and marketing goals and learn strategies that help simplify and improve the cooperation between the groups. During our discussions, we recognized that the often-siloed approach to communications keeps it from integrating well with the marketing group and supporting the larger goals. And, measuring the impact of communications (especially public relations) on supporting those…
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10Fold’s 2021 Marketing Predictions
2020 was a year that none of us saw coming and no company, industry or person was unaffected when the world turned upside down in March. As we kickoff the new year, we will take the valuable lessons we learned in 2020 and apply them to our businesses and marketing strategy for 2021. Our CEO, Susan…
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10Fold Adds to Its’ VP Roster With an Exciting New Hire and a Strategic Promotion as the Agency Expands to the East Coast
The 10Fold team is excited to expand our team of vice presidents with the welcome addition of Nina Gill, PR pro, set to run the new 10Fold Boston office. We’re also thrilled to announce the promotion of Caitlin Haskins to Vice President, running the Austin office. These women embody the definition of our team motto, TAFFI (Teamwork, Accountability, Fascination, Fun and Integrity). Most importantly, as leaders they exude the dedication…
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A Look at the 2021 Events Landscape (Hint, it’s Still Virtual)
It was an ominous sign of things to come when two attendees at the San Francisco-based RSA conference contracted COVID-19 in late February 2020, and the events industry was turned upside down. As marketing teams learned how to navigate COVID-19 challenges, companies invested in alternate forms of lead generation, like strategic paid social media, and began applying buyer personas to digital content strategy. Looking ahead to 2021, we see several key trends which will…
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5 Publications to Watch in 2021
The news media landscape has changed drastically since the first printed news pamphlets were published in Germany in the 1400s. The major shift from print to digital is a trend we have witnessed unfold over the past two decades, but 2020 has been a turbulent year for digital-native news sites, too. Major publications, from Forbes to RFID Journal, implemented paywalls in 2020 to boost revenue and profits…
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10Fold Recognized as One of America’s Best PR Agencies for 2021 by Forbes
We are honored to announce that 10Fold has been recognized on the inaugural Forbes 2021 America’s Best PR Agencies list! There are more than 27,000 agencies in the U.S., and only the top 200 agencies across all sectors (including consumer, B2B and non-profit) were recognized. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers. 2020 has been a…
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New 10Fold Report: CMOs Expected to Reach Same KPIs with Less Budget, Despite COVID-19 Challenges
Without a doubt, COVID-19 had a tremendous economic impact this year, with businesses tightening budgets across the board, conducting layoffs and rethinking their 2020 revenue plans. Today, 10Fold released its 2020 CMO Report which reveals the way business-to-business (B2B) technology marketing leaders have adapted to pandemic-induced challenges – including shrinking budgets, demanding KPI numbers, and fewer…
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Securing Business Press in 2020: What’s Changed and What Your New Strategy Needs
2020 has been a challenging year for most, and marketing and communications working in enterprise technology companies have not been the exception to that rule. This means that one of the greatest challenges for communication teams has proven even more challenging in 2020: securing quality business press coverage. A business press-worthy pitch has a standard…
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Funding Announcement in the Pipeline? This Essential Checklist Will Help Maximize Business Press Interest
The COVID-19 pandemic has fundamentally altered businesses of all sizes, but especially those that rely on venture funding. Throughout the course of the year the amount of funding is nearly the same as 2019, but the list of those funded has been shortened substantially. In fact, 25% fewer companies are getting that money in 2020. So where is the money going? Later stage companies are commanding “larger deals” – which most of us associate with $100M in funding. However, a…
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Social Media Reporting: How to Get Started and What to Measure
Lewis Carroll once said, “If you don’t know where you are going, any road will get you there.” Having direction – especially in a B2B marketing programs – is of the utmost importance. But we are getting more inquiries from prospects around social media reporting and hearing in our ongoing CMO Happy Hour series that…
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Building a Social Influencer List 2.0
Is your social media team having trouble interacting with influencers? A few years ago, we posted a blog titled “How Do I Build an Influencer List?’, which received a lot of traction and sparked valuable conversations at our Social Media CMO Happy Hours. Recently, we’ve found new ways to leverage two of our favorite social…
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How to Optimize Social Media Strategy During COVID-19
COVID-19 has forced many marketing professionals to realize there is more to a great marketing meal than just TOFU – and one of the biggest drivers of lead generation is social media. We recently explored some common social marketing misconceptions to B2B tech, but we wanted to look more closely at the impact COVID-19 has on social media…
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10Fold Recognized as a Top Place to Work by PR News
10Fold is thrilled to be recognized by PR News as a Top Place to Work in PR! This is our fifth consecutive best place to work award in five years, and we believe it’s because of our maniacal focus on “Crazy Good Employee Satisfaction” – which is our program designed to engage our team in building an exceptional work…
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Common Social Media Marketing Misconceptions for B2B Tech
Marketing teams are shifting their budgets to accommodate new lead generation strategies, as traditional avenues like conferences are canceled in the wake of COVID-19. Social media, an often challenging area for enterprise technology teams to integrate into their broader brand awareness and lead generation campaigns, has become an unsung hero for lead generation and is…
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Social Media Auditing 101
Are you taking shots in the dark with your social media strategy? Most companies generally do not have a complete understanding of what is working with their social media strategy – and what their competitors may be implementing more effectively. A great way to stay up to date on content trends is to regularly conduct media audits. There are…
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Buyer Personas 101: The Value in Applying Personas to a Digital Content Strategy
Are your digital marketing teams dusting off the old persona templates? Early online advertising and promotion strategies were more focused on awareness campaigns but, more recently, especially in the wake of the pandemic, lead generation efforts are top of mind. Because digital transformation has led to a revolution in content delivery online, creating personas to target your core buyer audience is…
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The New Normal: How to Navigate Marketing in the Era of COVID
We have entered a new normal. Here, we explore recent shifts as well as best practices for pursuing integrated campaigns with media partners that will deliver clear and deliberate ROI. What we have learned, and what we still know to be true Events have gone virtual, and impact has increased. Most major tech conferences have canceled their in-person events, and it turns out attendees are more engaged than ever. Eighty-six…
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Giving Back in the Golden State
As social distancing stretches into its third month, “normal” is starting to feel like a distant memory. Zoom continues to be our most common activity and a trip to the kitchen now feels like an outing, but at least our dogs have never been happier. With so much of the world in chaos, 10Fold has rallied…
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Seven Tips for Conducting Video Interviews with Meeting Over Zoom
The use of digital conference tools has skyrocketed as co-workers, friends, fitness instructors and families are trying to create a sense of normalcy amid the ongoing COVID-19 global health crisis. Media have also become dependent on these platforms to conduct interviews via video, instead of in-person and in-studio. While this may seem intimidating, video interviews offer the opportunity to create or strengthen a relationship with…
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Maximizing Your Marketing Budget Post-COVID
With the onset of COVID-19, marketing teams have had to completely recalculate their strategy to adjust to new (likely reduced) budgets, a smaller field of viable leads and new customer priorities. As the world slowly adjusts to a ‘new normal’, however, clear trends are emerging on what strategies are proving most effective and where marketing budgets are being…
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10Fold Gives Back: Don’t Mess with Texas
In these strange and uncertain times, it’s amazing to see how communities have banded together to support one-another and work together to make it through the pandemic. While complying with social distancing mandates is crucial to slowing down the spread of the virus, it’s equally necessary to reach out to those in need and support…
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10Fold a “Top 10” Grand Stevie Award Winner in 2020
Today 10Fold joined the ranks of major companies like John Hancock, Comcast and the National Association of Realtors as a “Top 10” Grand Stevie Award winner. The Grand Stevie Award is given to companies that have won the most American Business Awards (ABAs) in 2019 for themselves or on behalf of their clients, including Gold,…
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Mediascape: Supply Chains in the Wake of COVID-19 (Part 2)
In the previous post, we explored how publications have increased their coverage of supply chains as concerns grew during COVID-19 shelter-in-place orders and their impact on the economy. In this second section, we look more closely at what terms show up most frequently, the sentiment of this coverage, and what companies who play a role…
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Mediascape: Supply Chains in the Wake of COVID-19 (Part 1)
In our last COVID-19 mediascape, we explored the media’s focus on COVID-19 as it relates to life sciences technology. In the next two posts, we’ll take a deeper dive into the media’s coverage of one of the industries most affected by the global pandemic: the supply chain. Much of the media’s coverage surrounding COVID-19’s impact…
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Do’s and Do Nots of Virtual Events
With social distancing looking like a long-term necessity, many organizations are looking to repurpose their conference budget to host virtual events. When orchestrated effectively, virtual events can engage prospective leads, current users and media to elevate an enterprise’s profile as well as build the sales pipeline. But the pivot to virtual is more than simply…
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Shifting Your Marketing Budget in the Time of COVID-19, and the Foreseeable Future
It’s now been more than two months since stay-at-home orders went into effect around the country. In an effort to flatten the curve and save lives, many of the activities we’re used to have halted completely, including industry events and conferences. And it’s not just for a few months – we are not likely to…
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The Life Sciences Technology Mediascape Part 2: What News & Trends Get Coverage?
When we last left off, we discussed who in the media landscape is covering technology in the life sciences space. Today, we’ll dive deeper into the trends and news that are actually garnering coverage and how to build trust with media. Trends As we’ve established, the healthcare industry is working toward technology enabled automation and system…
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The Life Sciences Technology Mediascape Part 1: Who’s Writing about PharmaTech?
The life sciences industry has come to the forefront of every individual’s mind amidst the coronavirus pandemic. Those in the industry know well that this crisis merely amplifies issues that have plagued the sector for years. The healthcare industry is working toward technology-enabled automation and system interoperability to make sense of increasingly massive amounts of…
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Pitching Business Press in the Time of COVID-19
The unexpected impact of coronavirus has dominated the news cycle with hundreds of articles written daily over the past few weeks. And though 10Fold has found there is still plenty of reporters writing their typical beats, it is also true that this pandemic has shaken up the world and captured global attention. The following is…
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MEDIA-SCAPE: In the Wake of COVID-19
Initial rumors of a coronavirus outbreak began percolating through global news media channels at the end of 2019. In less than three months, the coronavirus (now officially known as COVID-19) has reached full global pandemic status. The media’s progressing frenzy of coverage relating to the coronavirus pandemic is illustrated by the graph below, which tracks…
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Coronavirus: A Lesson In B2B Crisis Communications
COVID-19 is a crisis of epic proportions: Crisis Planning in an age of unprecedented upheaval While most experienced marketing executives are no strangers to the concept of navigating through a crisis with minimal damage, many have not been through the type of crisis we have seen in recent weeks. This crisis is a perfect storm…
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Interview with PRSA Silicon Valley Agency Leader of the Year, Susan Thomas
In early March, PRSA Silicon Valley named 10Fold CEO Susan Thomas the winner of the Agency Leader of the Year award. The judging criteria included demonstrating vision, innovation and industry leadership while delivering top-tier performance for clients and a strong agency culture. In February, 10Fold won two Agency of the Year awards from the American…
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Susan Thomas Honored as Agency Leader of the Year by PRSA Silicon Valley
Win Recognizes 10Fold CEO’s Vision, Team Development, and Outstanding Client Service SAN FRANCISCO, March 3, 2020 — 10Fold CEO Susan Thomas has been named the winner of the Agency Leader of the Year award by PRSA Silicon Valley. The award is bestowed on leaders who demonstrate vision, innovation and industry leadership in delivering exceptional performance…
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10Fold Begins 2020 With Two Agency of the Year Awards
Awards are just one measure of success, but, on that measure alone, 10Fold just began 2020 with two awards secured in late 2019. Honored with 13 awards for PR, marketing and videography throughout the year, the agency also garnered a Bronze Agency of the Year award (“Stevie”) from American Business Publishing, an Agency of the…
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Ransomware Can’t Stop, Won’t Stop
According to the U.S. Department of Homeland Security, ransomware is the fastest growing malware threat. The FBI issued an alert in late 2019 warning that ransomware attacks are becoming more sophisticated and targeted, and thus, more costly. Not only are the payment sums requested by attackers increasing, but the cost to organizations associated with business…
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RSA Conference 2020: The Human Element of Cybersecurity
The theme of this year’s annual RSA Conference is the “the Human Element,” honoring all the security professionals on the front lines protecting enterprise and consumer data, and making the tough decisions around privacy, usability and responsibility. From the worsening talent shortage to the proliferation of AI-enabled security tools and strategies, this theme is incredibly…
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CCPA is in Effect, Privacy Day is Looming, and Enterprises are Rethinking Data Security
First signed into law in June 2018, the California Consumer Privacy Act (CCPA) went into effect on New Year’s Day, giving consumers new rights to access their data, request that it be deleted and opt-out of it being sold. You may have already noticed the buttons or links that say “Do Not Sell My Personal…
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Your Guide to LinkedIn’s Algorithm
LinkedIn has become an invaluable business tool, supporting nearly 600 million business professionals around the World. Now well beyond a tool for recruiters and job seekers, the site has proven valuable for B2B buyers searching for information to make business decisions. And that’s why it is crucial that brand promoters trying to reach these buyers…
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Meet Barron’s Veteran Eric Savitz at Media Shark Tank
We’re now less than two weeks away from the ninth annual Media Shark Tank, where CEOs test their corporate pitches – live and in person – with a panel of a dozen judges who represent the best of the best in the business media. The event is the first of its kind, giving CEOs constructive…
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How to Prepare your CEO for a Business Press Interview
As PR pros, we know that securing a business press interview can feel like a big break for a lot of CEOs. In fact, most of our new clients cite securing business press coverage as one of their primary goals. Securing the interview is not the primary challenge if you are armed with an interesting…
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Three Tips to Reel-in Broadcast Media Sharks
NBC Bay Area and FOX Channel Two will be among the broadcast sharks looking for some “meaty stories” at 10Fold’s 9th Annual Media SharkTank event coming up on October 24. While many executives have told us that being on TV is intimidating, we are about to share a few key tips to put your mind…
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Tech CEOs Pitch National Business Media Face-to-Face in Unique Event Benefiting Non-Profit
If you have attended 10Fold’s Media Shark Tank, you already know that it features some of the nation’s top business media, who serve as judges evaluating the pitches of tech CEOs in a live setting. How does 10Fold put on this event every year? Well, the CEOs pitching are required to make a donation to…
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Land Coverage in Top-Tier Publications!
When asking clients what type of coverage they prefer, the number one thing we hear is business press! And of course, we get it – a mention in a top-tier publication can catapult a company’s brand recognition and credibility. It’s not easy, though: to deliver this kind of coverage, a PR pro must prove themselves…
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Understanding Twitter’s Algorithm Is Crucial for Brand Growth, Here’s Why:
Large companies such as Facebook, LinkedIn, Instagram, and Twitter use algorithms to enhance the viewer’s experience while using the website. Algorithms filter content posted online and determine how many people should view it based on the amount of engagement the content receives. Content that could be considered “spam” is also filtered through algorithms, which can…
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Media Coverage Trends in Storage
Storage is defined by Techopedia as a process through which digital data is saved within a data storage device by means of computing technology. Storage has become crucial in the generation of new data, which is attributable to many factors, including the plethora of Internet of Things (IoT) devices and big data. With new laws…
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Six Ways to Improve Social Media Impact – Explained
For those of you who missed our recent CMO dinner discussing Six Strategies to Create Social Impact, below is the infographic we used – which highlights the points we covered that evening. But since the infographic doesn’t capture all the comments made at the roundtable, we’ll dive into each of the main points in this…
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Need Media Coverage? Try ‘Perfect 10’
At 10Fold Communications, we strive for excellence day in and day out. All of our policies, procedures, and frameworks (from Metrics Matter to Crazy Good Client Satisfaction) are designed to deliver superior client support and drive results above and beyond expectations. Add to that list the “Perfect 10” bonus incentive. We hear over and over…
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A Tale of Two Internships
Every college advisor will tell you that internships are vital to getting a job after graduation. I have been lucky enough to hold two internships during my time in college, both equally important to me and to my résumé. And even though they might not seem like they have much in common, I soon found…
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Four Assets Tech Companies Need to Amplify their Brand in the AI-in-Healthcare Conversation
Artificial intelligence (AI) is permeating virtually every industry, but the biggest impact may be the major disruption it’s having in the health and medicine space. Today’s AI-powered healthcare applications support the development and testing of new treatments and technologies, treatment in hospitals (and behind the scenes), and remote patient monitoring beyond the doctor’s office. The…
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Social Media Targeting – What Personas Can Tell You About Your Buyers!
Are you struggling to have meaningful engagement or conversions on your social media channels? It’s possible that the audience you’re trying to target is not quite the audience you’re actually reaching. Instead, you’re spending your valuable time and money only to reach the wrong person—or worse, your competitor! Finding your target audience is critical to…
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Difficult Conversations
As communications professionals, we spend a lot of time on training in our industry – learning about the latest and greatest social media skills, and discovering new ways to interest the media or work with an analyst firm. Some of us even spend time training in a specific technology domain. Rarely, however, do we spend time training…
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Six Ways to Build Social Impact – Roundtable Event!
Social media is becoming a bigger priority in B2B marketing, and it’s vital to have a clear direction to get the most out of social media campaigns. We know that it’s important to be hands-on and proactive with social media, so we’re putting together a roundtable dinner discussion about the value and best practices of…
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Drive ROI From Social Media With Audits!
The B2B space is finally accepting social media as a necessary part of the marketing mix! But with a new channel comes more responsibilities and new challenges. If you’re new to the social media space, you’ll want to prioritize finding out what works to build an influential and engaged audience that supports marketing and sales…
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Media Coverage trends in Mobile: LTE, 5G, and IoT
Mobility has been a critical enabler of many different technology innovations over the past few decades for consumers and enterprises alike. Mobile machines, from LTE-enabled cell phones to connected medical equipment to automated industrial appliances, allow organizations in many different industries to save time, cost, and other valuable resources – and driving this are the…
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F is for Fascination……
Let’s face it: in the past decade, company culture has moved from a “nice to have” to extremely important for companies that are competing for top talent (which is almost any company in the tech sector). This is doubly important in geographies where the jobs are plentiful, and the talent is scarce. Just a quick…
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Security Never Sleeps 2019 – What Security Buyers Think About Analysts, Content, and More!
10Fold hosted our ninth annual Security Never Sleeps event during the 2019 North American RSA trade show just over a week ago, and from which we’ve extracted a few highlights. The event continues to attract some of the top minds in security – including CISOs, security architects, venture capitalists, and security vendors – all of whom come to…
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3 Reasons to Invest in Paid Twitter Targeting
In a world where anyone and everyone can produce content, how do you make your brand stand out? More and more brands are investing in paid promotional targeting for social media and adopting paid promo as a standard practice in their marketing strategy. But is the cost to promote a single post really worth it?…
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#RSAC 2019: What to Expect at this Year’s Show!
Every year, more than 45,000 security professionals attend RSA conference. Now in its 28th year, the security market continues to expand and with a new breach in the news seemingly every day, the industry demands ongoing innovation and disruption. In fact, data fraud and cyber-attacks are the number four and five global risks, in terms…
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10Fold CEO, Susan Thomas, Included in CEO Monthly’s Top 100 Global CEOs
Our fearless leader and CEO, Susan Thomas, has been named to CEO Monthly’s Top 100 Global CEOs list. This award comes just on the heels of her receiving the 2018 Entrepreneur of the Year award from the Women World Awards. The Global CEO Excellence Award recognizes chief executives worldwide and their change-driving contributions to their…
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Big Data Analytics: AI and Machine Learning media-scape
Artificial intelligence and Machine Learning are two of the hottest trends in enterprise tech, with both IT vendors and their customers desperate to reap their benefits. TechTarget defines AI as “the simulation of human intelligence processes by machines, especially computer systems.” Machine Learning is a type of AI in which systems learn automatically without ongoing…
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Cracking the Code for Content Marketing
There’s a good chance that you’ve heard the phrase “Content is King.” This pithy bit of marketing wisdom is proving true more each day. For example, in the 2018 Global Comms Report by Cision and PR Week, 78% of U.S. communications professionals surveyed named content creation as their top brand activity, nearly double the…
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Baykeeper IPA – The Next Phase in Protecting the San Francisco Bay from Harm
For more than 25 years, Baykeeper has worked to stop pollution in San Francisco Bay and its tributaries throughout the Bay Area. They’re the only nonprofit with a pollution patrol boat that regularly monitors and investigates contamination in the Bay. Earlier this month, members of the 10Fold team attended Baykeeper’s 30th birthday bash at Anchor…