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Thank you for your participation! Unfortunately, this project is geared towards a different set of organizations, but we greatly appreciate your interest.
Please let us know if you’d be interested in participating in future studies, and in the meantime we invite you to explore some of our other recent reports.
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The Untapped Power of Communications in the Energy Sector
In the evolving landscape of the energy transition, marketing leaders are constantly seeking ways to differentiate their brands, engage their audiences, and drive measurable results. As competition intensifies and regulations evolve, traditional marketing approaches may not be enough. Communications (also known as Public Relations or PR and / or social media), often seen as a…
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Marketing Budget Priorities for 2025: Where Tech Leaders Should Invest
2025 is here, and marketing leaders are asking the million-dollar question: How can we maximize ROI in a rapidly changing tech landscape? Marketing leaders everywhere are sizing up their budgets and making strategic bets on which initiatives will deliver the best return on investment. New research from 10Fold suggests that 65% of marketing leaders experienced…
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In the Fold – Danica Hutchins
What is something you have learned this past year at 10Fold that has aided your success? This past year, the importance of taking accountability has definitely been reinforced. Whether I’m planning an event or designing marketing pieces, it is imperative to communicate and acknowledge clear expectations. This ensures that deadlines are met, and our team…
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10Fold Unveils New Research Suggesting 65% of Marketing Leaders Saw Bigger Budgets in 2024 and Less Than Half Face More Ambitious KPIs
This global survey, “The Marketing Spend Strategy,” reveals how marketing leaders in the U.S., Canada and Europe are strategically adapting to the economy with marketing programs, AI, and automation SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading business-to-business (B2B) “Deep Tech” communications and content agency, today announced the launch of its new report entitled The Marketing Spend Strategy: How…
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In the Fold – Allison Knight
What is something you have learned this past year at 10Fold that has aided your success? Lean into change! This past year has taught me the value of embracing constant evolution. The PR landscape is dynamic — with new tools, new reporters, and new clients. Add the fast-paced nature of the cybersecurity industry, and you…
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In the Fold – Mariah Simank
What is something you have learned this past year at 10Fold that has aided your success? This year, I’ve prioritized cultivating deeper relationships with my clients. By connecting with them more frequently outside of scheduled calls, I’ve gained valuable insights that allow me to more effectively anticipate and address their needs proactively. This focus has…
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In the Fold – Cheyenne Wells
What is something you have learned this past year at 10Fold that has aided your success? I am in a constant state of learning, but this past year, I have made it a point to learn something new and interesting about cybersecurity. This has helped me stay up-to-date on the latest threats and best practices,…
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In the Fold – Katie Anne
What is something you have learned this past year at 10Fold that has aided your success? I’ve learned to be more open to feedback and constructive criticism. I’ve learned that soliciting extensive feedback from mentors can greatly improve both my writing and pitching content. What do you hope to learn in the next year? In…
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“In the Fold” – Kim Diesel
What is something you have learned this past year at 10Fold that has aided your success? The leadership team here at 10Fold read the “The First-Time Manager: Sales” by Mike Weinberg. One piece that stood out was about how managers should be spending most of their time coaching and working with their best people. It…
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Discover How 10Fold Transforms Managers in Exceptional Leaders: Part Two
In my previous blog, we explored the challenges managers encounter in other agencies. Today, I’ll discuss how 10Fold actively involves managers in business decisions, supports their growth and learning, and maintains transparency of their contributions to our agency’s overall success. How 10Fold Addresses These Challenges: Active Involvement in Business DecisionsAt 10Fold, managers play a vital…
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B2B Content Gets a Boost: Most Marketers Invest and Produce Significantly More Content in 2024
A new study by 10Fold Communications reveals a significant increase in content marketing budgets and production in 2024. The report, titled “The Engagement Equation: How B2B Tech Marketers Are Creating and Delivering Content That Captivates in 2024,” surveyed 450 marketing decision-makers from B2B and B2B2C tech companies across five countries in EMEA and North America.…
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29 Years In, the 10Fold Adventure Continues
This month marks a remarkable milestone – my 29th anniversary at 10Fold. What makes this truly special is the realization that I’ve spent half my life at this company. Three-quarters of my professional journey has unfolded within these (sometimes virtual) walls. While working at 10Fold, I’ve raised four children, cared for my elderly mother for…
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Mediascape: AI-mageddon? Part 1
In 2023, AI was thrust into the mainstream media, driven by Generative AI and ChatGPT. It seems everyone and their dog was developing some type of AI-driven content generator that would apparently radically reinvent society. Well, Skynet has not materialized just yet, and we are not at DEFCON 1, but most certainly AI was a…
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Is it time for 10x PR?
Knowledge work is facing an existential crisis as generative AI has made many organizations question the true productivity potential of employees. The software development world has long mythologized the “10x developer” – the super producer every business wants to stack their engineering team with. Has generative AI created a moment where the 10x PR professional…
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92% of Marketing Leaders Report Content Budget Increases; 46% Will Spend $500,000 or More in 2024 Based on New International Study
10Fold Report ‘The Engagement Equation’ Finds Marketers are Delivering 3 to 5 Times More Content in 2024 SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2024 B2B Marketing Report, “The Engagement Equation: How B2B Tech Marketers Are Creating and Delivering Content That Captivates in 2024.” This report…
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Discover How 10Fold Transforms Managers Into Exceptional Leaders
I’ve spoken with a lot of managers during my time as a recruiter for 10Fold. It’s common to hear that candidates want to learn more and be more involved with the business, and I find that that is shockingly lacking in many communications firms where managers (or Account Supervisors) are a manager in name only. …
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In the Fold – Kathleen See
What is something you have learned this past year at 10Fold that has aided your success? This past year has been a whirlwind – not only for our clients and agency but for me personally, as I welcomed a baby girl into the Fold! This past year, more than any of my six (!) previous…
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ICYMI: 5 Highlights from 10Fold’s Security Never Sleeps Panel at RSA Conference
During last week’s RSA Conference, 10Fold’s Security Never Sleeps event once again brought together top security and risk executives from Fortune 1000 companies such as a global hospitality company, Cisco, Kaiser Permanente, and from smaller companies such as Group 1001. They discussed the highs and lows of working with vendors, with a particular emphasis on…
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In The Fold – Breanna Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success?Data is power. We are constantly evolving and learning how to use data to improve our hiring process. What do you hope to learn in the next year?I’d love to work with our leadership team to get a strong idea…
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In the Fold – Mark Button
What is something you have learned this past year at 10Fold that has aided your success? No matter how long you work in the PR and marcomms industry, it’s continually evolving. New channels, new tools, new editors, new clients and so on. GenAI I think has helped us, especially when researching information, data, suggestions and…
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In the Fold – Caitlin Haskins
What is something you have learned this past year at 10Fold that has aided your success? What do you hope to learn in the next year? In the AI, Big Data and Cloud group, I’m immersed in all things AI, so it comes as no surprise that prompt engineering is something I continue to work…
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In the Fold – Danica Hutchins
What is something you have learned this past year at 10Fold that has aided your success?This past year, the importance of task management and organization has definitely been reinforced. Whether I’m planning an event or researching a special project, it is imperative to be able to keep clear, detail oriented and up-to-date notes. This ensures…
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79% of B2B Technology Companies Felt the Impact of the 2023 Economic Downturn; Marketing Teams Face Increased Pressure and High Expectations Based on Research Commissioned by 10Fold
Global study finds the majority of companies plan for larger marketing budgets and more aggressive KPIs in 2024 SAN FRANCISCO, Dec. 6, 2023 — 10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies for B2B Tech Companies in 2024. The report…
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In the Fold – Allison Knight
What is something you have learned this past year at 10Fold that has aided your success? The art of the pivot! Much like the iconic Friends scene, I’ve learned the best ways to evaluate the success of a pitch and when it’s time to think of a new, fresh angle that will appeal to reporters.…
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In the Fold – Haley Zadel
What is something you have learned this past year at 10Fold that has aided your success? Prioritization, prioritization, prioritization. This is a key to success in agency life since there’s always a lot of moving pieces. Knowing what tasks/projects to prioritize on a daily and weekly basis has helped me be successful. What do you…
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When Investors Get Tough – The New Meaning of the “Debt” Round
The market for venture capital funding remains tight. According to EY, VC investment dropped 34% from Q1 to Q2 2023, down to $29.4 billion. If companies aren’t generating new equity investment – how are they maintaining cash flow? In this installment, I will review the growth of venture “debt” financing, PR strategy implications, and how…
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Dive into Innovation: Join Us at Media SharkTank 2023 on October 26th!
Are you ready to take the plunge into a sea of innovation and media excellence? Presented by 10Fold, the annual Media SharkTank event is back and better than ever, and we’re excited to invite you to join us on October 26th at The Box SF for an evening that promises to be educational, interactive, and…
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In the Fold – Cheyenne Wells
What is something you have learned this past year at 10Fold that has aided your success?In the past year I’ve learned how to anticipate client’s questions. Always being one step ahead of your clients is key to a productive meeting. What do you hope to learn in the next year? In the next year I…
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In the Fold – Kim Diesel
What is something you have learned this past year at 10Fold that has aided your success?The answers are in our data. I’ve found the answers to address and even resolve just about every client challenge in the data we have on our client results, hours, etc. Especially with MetricsMatter4.0, we’re able to see what’s driving…
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Summer Fridays Begin at 10Fold!
This summer marks our third year of Summer Fridays, and we’d love to share some of the fun experiences our team has during the summer! Summer Fridays allow our employees to log off early on Friday, (2pm local time), between Memorial Day and Labor Day. This perk gives our employees a few extra hours as…
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“In the Fold” – Katy Trainer
What is something you have learned this past year at 10Fold that has aided your success? Over the past year, 10Folders have taught me the importance of asking for help, especially in an environment with lots of moving pieces. Thanks to the team, I feel more confident connecting with colleagues and expanding my skills in…
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What Makes You So Special? How to Draft an Award-Winning Nomination
These days, people like to say we live in a generation of participation trophies, and anyone can get an award. I am here to tell you that it is not true. It can be hard to effectively capture a year’s worth of achievements into a 500-word essay, but there are a few tips and tricks…
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“In the Fold” – Kathleen See
What is something you have learned this past year at 10Fold that has aided your success? Focus on the important things. There’s a lot going on in agency life and especially at 10Fold, but not all of it needs 100% of my time and energy. I have an amazing team that I can count on…
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“In the Fold” – Tyler Trainer
What is something you have learned this past year at 10Fold that has aided your success? Diving into the Customer Journey and taking courses about how to best remarket and provide our customers audiences progressively engaging content was an eye-opener for me! What do you hope to learn in the next year? The impact of…
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Four Security and Risk Decision-Makers Walked into a Room…
And they gave an audience of marketers the unvarnished truth about what they think of their tactics. When you look up how many cybersecurity vendors exist, you get estimates of 3,000 in the U.S. alone to more than 39,000 worldwide, and the competition is heating up. According to Gartner, 75% of organizations looked at consolidating…
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Three Questions to ask Before Submitting to an Award
Establishing credibility and a good reputation for your company is much easier if you can secure third-party validation via an awards program. However, it seems like there is an award recognizing and honoring anything you can think of these days, making it hard to sift through a vast number of options and determine which awards…
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Cracking the Code for Business and Tier 1 Coverage
Many top executives working in the tech industry are aware of the value of securing coverage from popular trade and business publications. Landing this type of coverage allows organizations to reach a wider audience of decision-makers, but it’s no longer easy to ensure reporters will write feature stories on product enhancement news, and partnership announcements…
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10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on Client Businesses
New SaaS application, MetricsMatter 4.0, gives tech marketing leaders metrics-driven insights to support more informed decision making SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading business-to-business (B2B) “Deep Tech” communications and content agency, today announced the launch of MetricsMatter 4.0™, a groundbreaking dashboard that summarizes both communications and marketing results to deliver insights for marketing leaders. With this new reporting…
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Solving the Age-Old Reporting Problem for Communications and Marketing: Introducing MetricsMatter 4.0™
If there’s one thing all communications agencies can agree on, it’s that PR reporting is one of the most challenging obstacles we face. For years, agencies have faced mounting pressure to demonstrate the value of their results. Clients have become immune to ambiguous terms like ‘brand awareness’ as they lack measurable data. In an increasingly…
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Introducing 10Fold MetricsMatter 4.0: Revolutionizing Marketing Analytics & Decision Making
As the digital world expands, reaching audiences through blogs, podcasts, livestreams, and more have become dominant. These platforms rely on advertising revenue demanding creative, interactive, and engaging advertising content. Despite this, tracking, tracing, monitoring, and reporting on advertising investments often falls through the cracks. My experience in this industry goes back to the late 1980’s…
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When Investors Get Tough – Is “Down” the New Flat?
In the last installment, I examined the impact of a “flat” round. Today, we look at the dreaded “down” round – when valuation declines from one round to the next. What is an executive to do when the business takes a step backward in its trajectory and company shares are worth less? The far-ranging implications…
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In the Fold – Bre Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success?While it may not be something new, I’ve learned the power of patience and perseverance is truly key in recruiting. There are so many moving pieces in today’s market that it’s essential to keep moving – you never know what…
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Don’t beat a dead topic: find your niche in the Forbes Tech Council
From a high-level marketing perspective, developing content for Forbes Technology Council that is unique and actionable for readers may seem like a simple task. The medium and mode of the message is already determined. It even comes with an engaged audience of likeminded innovative professionals and business leaders. If the company’s marketing message has already…
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Three Guiding Principles for Communicating Tech Layoffs
Layoffs. Cutbacks. Downsizing. Rightsizing. Smartsizing. It’s called many things. And if you’re a corporate leader planning a layoff, what you decide to call it will be one of many agonizing decisions you’ll have to make. Rest assured, when it comes to tech layoffs, communications professionals are right to agonize. In a world that’s quick to…
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Mediascape: Supply Chain Technology Coverage in the post-COVID Era
In our last supply chain-focused mediascape, we explored how media are covering the industry in the wake of COVID-19, and the many supply chain challenges that accompanied it. While the pandemic may have made supply chain issues a household concern, those issues existed long before COVID made them prevalent, and they continue to exist to…
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How 10Fold Established a Supply Chain Innovator as a Leader in Workforce Strategies
In recent years, public and regulatory scrutiny have elevated supply chain technology to a public discussion. Disruptions and slow recoveries, stemming from geopolitical conflicts, natural weather events, and general supply chain inefficiencies, have forced businesses to adopt game-changing technologies to optimize activities that make supply chains function and generate revenue. The Need: Assess Industry…
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“In the Fold” – Caitlin Haskins
What is something you have learned this past year at 10Fold that has aided your success? The power of focus. PR is a frenetic industry, and tech is even more so. It can be easy to get distracted by things that take up your time but don’t move the ball forward. Inspired by the book…
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When Investors Get Tough – Tackling “Flat” Funding Rounds
In the first part of our series on funding rounds, I reviewed definitions for rounds that don’t come with a boost in valuation. In this post, I’ll review the business implications for these rounds, considerations as you build your PR strategy for the round, and what to expect from reporters. Ultimately, 10Fold is in the…
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When Investors Get Tough – Communicating Around Down, Flat and Debt Rounds of Funding (part 1)
Congratulations, your company secured funding! That’s incredibly tough in 2023, but before you get stars in your eyes about the media coverage, you must consider the context of the round. Amounts of funding, the industry segment, investors involved, and business metrics all play a role in how reporters cover these news events. And while they…
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Considerations When Writing for a Thought Leader
Your executive spokesperson said yes to thought leadership. While the decision to commit was a lengthy and difficult process, that was the easy part. Now you face the arduous process of selecting topics, interviewing your executive to capture thoughts, the appropriate voice and extra thoughts to begin forming a content bank. It turns out that…
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What it Takes to Think and Write Like a Thought Leader
Marketers, communicators and PR practitioners play an important role in shaping the next chapter in the tech industry’s evolving story. This creates a heavy burden for those among us writing for top company execs who wish to be known as thought leaders. Such leaders must master all the various perspectives on tech’s latest regulations, user…
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Celebrating Diwali, the Festival of Lights
Line the diyas outside the door. Sweep the dust from every corner. Line up the boxes of sweets to carry to friends and family. Prepare your newest or finest clothes for the occasion. This is a time for friends and family. A time for celebration and introspection. A display of good over evil. Everyone in…
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10Fold Survey Reveals Dramatic Year-Over-Year Increase in Marketing Content
International study finds marketing execs prioritize social and video content and nearly 30% publish content daily SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading integrated communications agency, today announced the availability of a new report: The Role of Content in 2022 for Tech Marketing, which revealed that 76% of companies are at least doubling their content development efforts year-over-year,…
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“In the Fold” – Kim Diesel
What is something you have learned this past year at 10Fold that has aided your success? There is more than one way to solve a problem. I have learned a lot by pushing myself to think about the diverse ways to approach and solve a challenge, versus going with the answer that came to me…
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How a 10Fold IPO Visibility Campaign Helped a Health IT Disrupter Change the Game for Clinical Trials
Clinical trials are a foundational step in the development of new drugs and treatments. But these essential studies for demonstrating safety and efficacy can be laborious and time consuming – with hurdles ranging from long recruitment times and less than ideal retention rates, to geographic and process challenges that can limit the diversity of patients…
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NFT.NYC Day 3: Brand Insights, Future Healthcare Use Cases and the Future of Work
The final day of NFT.NYC took me to sessions on use cases for NFTs in healthcare, how organizations should be thinking about entering the NFT space and the future of work within NFTs. Benjamin Neenan, Director of Global Sales for Polarean Imaging, a medical equipment manufacturer, spoke about potential use cases of NFTs down…
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NFT.NYC Day 2: Building A Successful NFT Campaign and Future Supply Chain Use Cases
Heading into day two of NFT.NYC, I continued my search for insight into how brands are leveraging this new technology and even what the future may hold for NFT use cases for enterprise. I sat in on a panel from Coach, SAP and Estee Lauder on how they launched their first NFT campaigns, as well…
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NFT.NYC Day 1: NFTs to Enable Engagement with Customers
At NFT.NYC thousands of crypto, blockchain and NFT enthusiasts flocked to Times Square to engage, interact and learn about the new and exciting space blooming in the digital world. With over a thousand speakers and multiple subject tracks including art, gaming, finance, film, music, developer and brands, there is much to learn from all the…
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“In the Fold” – Jordan Tewell
What is something you have learned this past year at 10Fold that has aided your success? I’ve continued to get better and better at new business pitches. Being able to quickly build credibility with prospects and sell big ideas has helped me foster better relationships with existing clients and secure more opportunities with the media. …
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Kim Diesel – Climbing to New Heights in Work and Life
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Every few months, we have Crazy Good Client Satisfaction meetings. They are 10Fold’s version of quarterly planning meetings. At the end of each meeting, we ask the clients to rate us on a scale of…
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Digital by Day, Nerd by Night… and Also Day
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? Building our social media and digital marketing team! We recently had two promising additions join our team that are helping us expand our services to even more clients. Shameless Plug: We are still looking for…
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In the Fold – Kathleen See
What is something you have learned this past year at 10Fold that has aided your success? If you see something, say something. This could be about a client contact that you think will be leaving soon or a team member that doesn’t seem as on their game as usual. Flagging these possible issues direct your…
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“In the Fold” – Bre Adams-Kitchen
What is something you have learned this past year at 10Fold that has aided your success? The power of recruitment marketing. While I understood the concept, it wasn’t until recently that I started bringing my ideas to life. I’m excited to learn more about ways that I can improve my recruiting skills and love collaborating…
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10Fold – Big Data Business Insights – 14
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Forbes interviewed the chief data scientist at Whitepages.com and picked his brain about what data scientist really do. The FTC is concerned about how companies are using their big data. FTC has warned in…
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“In the Fold” – Kathryn Ghita
What is something you have learned this past year at 10Fold that has aided your success? Trusting and believing in yourself and your team. These values are highly embraced by everyone at 10Fold unlike any other agency I’ve seen. When you have that as a base, you can navigate all the highs and lows of…
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Beyond Crypto: Three Trends Driving Blockchain Adoption
The allure of blockchain technology has increased exponentially across industries over the past year. More and more organizations are beginning to explore blockchain’s potential impact in their space and how they can benefit from it. More recently, industries like supply chain, fintech and cybersecurity have adopted the emerging technology of blockchain, but how are they…
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“In the Fold” – Susan Thomas
What is something you have learned this past year at 10Fold that has aided your success? With the goal of learning something new every day, this is a difficult question! I’m really enjoying learning how to associate our clients’ communications results to traffic on our clients’ websites and how 10Fold has increased our clients’ top-of-funnel…
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“In the Fold” – Mary-Kate Keefe
What is something you have learned this past year at 10Fold that has aided your success? 10Fold has taught me a TON about Digital Marketing and deep tech. I know so much about cybersecurity, health tech, edge computing, big data and more. There’s always so much to learn and get my arms around. What do…
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Managing Remote Teams: 5 Lessons I Learned As a Parent
Remote team management, business continuity plans and collaboration platforms are all terms we’ve become highly familiar with over the past 18 months. As the business world opens back up, it’s time to reconsider the future of the workplace. The prevailing thought is hybrid workforce models are here to stay according to the research compiled by FlexJobs. We’ve embraced that philosophy…
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Keeping Good Company – 5 Ways to Evaluate If a Media Outlet is Right for Your Brand
“You are the company you keep” is one of the first pieces of advice we get from our parents and is a universal truth when it comes to building and maintaining a favorable brand image and reputation. Whether you are an established global corporation or a series A startup, identifying the outlets that are going to provide the best opportunities to reach those audience is…
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10Fold Account Manager by Day, Foodie and Nature Lover.. Also by Day
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)?July was a crazy month – not just for 10Fold, but it felt like for most businesses. On the client side, I was asked to step into new responsibilities for 10Fold, which meant taking on new…
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Post-COVID-19: Business Press Don’t View PR as Partners
For the last 15 months, the COVID-19 pandemic has impacted publications in nearly every industry. Outside of the various layoffs and furloughs, many reporters were forced to put their existing beats on hold virtually overnight to focus on covering the pandemic. For over a year, almost every journalist has been a health reporter in some…
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Saddle Up, Y’all: Understanding What to Look for in a PR Agency
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I recently received a full TAFFI for my work on a client’s funding announcement that secured coverage in publications such as The Wall Street Journal, Axios, TechCrunch, and Pitchbook. I was also recognized earlier this month for a proactive pitch that secured an interview with…
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How 10Fold Is Using Radical Candor to Create a Radically Better Workplace
At 10Fold, we value our culture and see it as a differentiator for both our employees and clients. We define it with “TAFFI”: teamwork, accountability, fun, fascination and integrity. (Read more about that here.) But every company must intentionally “work on” their culture to ensure that it grows better over time. That effort led us to read…
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Summer Fri-YAYs Give 10Fold Team more Fun in the Sun!
After a year of being locked down in the middle of a pandemic, most of us went a little stir crazy – including me! 10Fold is taking measures to combat the burnout of 2020. As we ease back into a somewhat normal life, we have added a new perk to help our team adjust to…
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Texas Is the Nexus Where Teamwork Makes the Dream Work
What did you most recently get recognized for as embodying our tenet of TAFFI (Teamwork, Accountability, Fun, Fascination and Integrity)? I think most recently I was called out by Laura for jumping in to help her out when she had a rough week a while back. Another time Sophia called me out for continuing to…
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How Do We Show ROI on Our Next PR Asset?
Many PR professionals are familiar with the difficulty of showing the return on spend for many of their programs. There are a few methods that are better than most: referral traffic tracking, website sessions after an article launch – even adding a drop-down menu to conversion forms can help tie coverage to conversions. HubSpot is a gold standard CRM tool and 10Fold not only leverages it for ourselves, but also as an invaluable…
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Surprising Media Moves, Spring 2021
The past year has been a roller coaster on all fronts. From personal lives to professional careers, the only thing that has remained certain is the level of uncertainty. While movement in the media space, unfortunately, is far from unique, there have been some more notable moves if you’re in B2B or B2B2C public relations. …
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Hindsight is 2020: Joining the 10Fold Team Amid the Pandemic
Often, we feel like we’re on track with a certain path for our lives, and then, just when we think we know where we’re going, there is a fork in the road that wasn’t on the map and we are caught unprepared. All of us experienced this to some extent when the COVID-19 pandemic hit…
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The Unique Dynamics of the U.S. IPO Market Today
Unicorns Welcome! Others Need Not Apply . . . Our latest guest blog from Mike Avila, Senior Advisor at SoHo Capital, provides insights into trends in the U.S. tech IPO market. A surge in SPACs; the broad shift into technology by private equity; the impressive growth intrading of private company shares on platforms like Forge…
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How COVID-19 Has Impacted Agency Hiring
Wow, what a year it has been! No one could have predicted the impact this pandemic would have and it is hard to believe we are still dealing with the impact over a year later. For employers, this past year has wildly changed our perspective on hiring. If you are still struggling to find work…
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Taking a Dive into the Current Security Media Landscape
Cybersecurity has been an absolute hotbed of news to start 2021. In just three short months, there have been massive data breaches, government action and a flurry of new illuminative reports, all in the backdrop of an ongoing pandemic. As you can imagine, these events and trends are making headlines and creating ripples across the sector. There’s much more to…
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The Life Sciences Technology Mediascape Part 3: What’s Changed with Pharma + Healthcare Media?
In Part 1 and Part 2 , we discussed who in the 2020 media landscape is covering technology in life sciences, as well as trends and news garnering coverage and how to build trust with media. In Part 3, we will discuss the trends we are seeing so far in 2021, and what we expect to see the rest of the year, particularly in response to the COVID-19 pandemic. Trends: The Impact of COVID-19 + Looking Forward …
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Marketing Approaches and Budgets Change in 2021 – Join us!
10Fold is conducting a nationwide survey with B2B marketing executives on the topic of 2021 marketing strategies, budgets and KPIs. COVID-19 had a significant impact on B2B technology marketing and 10Fold is in the process of updating the data we collected last summer. This survey will touch on effective strategies during the pandemic, changes B2B marketing executives are making with their budgets and the programs they have prioritized for 2021. If you have not taken…
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Planning an Awards Program in 2021? Read This First
A well-executed awards program can be an excellent way to secure industry credibility and is becoming an increasingly important way to support sales by highlighting a product or targeting recognition in a specific industry. However, just like the media landscape changed dramatically in 2020, so too did industry awards. An informed and strategic awards program in 2021 will need to consider several new factors outside of if…
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10Fold’s 2021 Marketing Predictions
2020 was a year that none of us saw coming and no company, industry or person was unaffected when the world turned upside down in March. As we kickoff the new year, we will take the valuable lessons we learned in 2020 and apply them to our businesses and marketing strategy for 2021. Our CEO, Susan…
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10Fold Adds to Its’ VP Roster With an Exciting New Hire and a Strategic Promotion as the Agency Expands to the East Coast
The 10Fold team is excited to expand our team of vice presidents with the welcome addition of Nina Gill, PR pro, set to run the new 10Fold Boston office. We’re also thrilled to announce the promotion of Caitlin Haskins to Vice President, running the Austin office. These women embody the definition of our team motto, TAFFI (Teamwork, Accountability, Fascination, Fun and Integrity). Most importantly, as leaders they exude the dedication…
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10Fold Strengthens Leadership Team and Extends Geographic Reach, Adding Strategic Boston Office and Expanding Presence in Austin, Texas
PR Veteran Nina Gill Appointed SVP to Lead East Coast Initiatives, and Caitlin Haskins Promoted to VP to Oversee Austin, Texas Office as Agency Continues to Grow Client Base and Service Capabilities SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading B2B tech communications and content agency, today announced the appointment of Nina Gill as senior vice president overseeing…
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A Look at the 2021 Events Landscape (Hint, it’s Still Virtual)
It was an ominous sign of things to come when two attendees at the San Francisco-based RSA conference contracted COVID-19 in late February 2020, and the events industry was turned upside down. As marketing teams learned how to navigate COVID-19 challenges, companies invested in alternate forms of lead generation, like strategic paid social media, and began applying buyer personas to digital content strategy. Looking ahead to 2021, we see several key trends which will…
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5 Publications to Watch in 2021
The news media landscape has changed drastically since the first printed news pamphlets were published in Germany in the 1400s. The major shift from print to digital is a trend we have witnessed unfold over the past two decades, but 2020 has been a turbulent year for digital-native news sites, too. Major publications, from Forbes to RFID Journal, implemented paywalls in 2020 to boost revenue and profits…
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10Fold Recognized as One of America’s Best PR Agencies for 2021 by Forbes
We are honored to announce that 10Fold has been recognized on the inaugural Forbes 2021 America’s Best PR Agencies list! There are more than 27,000 agencies in the U.S., and only the top 200 agencies across all sectors (including consumer, B2B and non-profit) were recognized. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers. 2020 has been a…
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New Report Reveals B2B Tech CMOs Are Expected to Achieve the Same Results With Less Budget in 2020, Despite COVID-19 Challenges
10Fold Communications’ CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading B2B tech communications and content agency, today announced its 2020 CMO Report, which revealed most business-to-business (B2B) CMOs’ key performance indicators (KPIs) remained the same as before the pandemic,…
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New 10Fold Report: CMOs Expected to Reach Same KPIs with Less Budget, Despite COVID-19 Challenges
Without a doubt, COVID-19 had a tremendous economic impact this year, with businesses tightening budgets across the board, conducting layoffs and rethinking their 2020 revenue plans. Today, 10Fold released its 2020 CMO Report which reveals the way business-to-business (B2B) technology marketing leaders have adapted to pandemic-induced challenges – including shrinking budgets, demanding KPI numbers, and fewer…
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Securing Business Press in 2020: What’s Changed and What Your New Strategy Needs
2020 has been a challenging year for most, and marketing and communications working in enterprise technology companies have not been the exception to that rule. This means that one of the greatest challenges for communication teams has proven even more challenging in 2020: securing quality business press coverage. A business press-worthy pitch has a standard…
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Funding Announcement in the Pipeline? This Essential Checklist Will Help Maximize Business Press Interest
The COVID-19 pandemic has fundamentally altered businesses of all sizes, but especially those that rely on venture funding. Throughout the course of the year the amount of funding is nearly the same as 2019, but the list of those funded has been shortened substantially. In fact, 25% fewer companies are getting that money in 2020. So where is the money going? Later stage companies are commanding “larger deals” – which most of us associate with $100M in funding. However, a…
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10Fold Recognized as a Top Place to Work by PR News
10Fold is thrilled to be recognized by PR News as a Top Place to Work in PR! This is our fifth consecutive best place to work award in five years, and we believe it’s because of our maniacal focus on “Crazy Good Employee Satisfaction” – which is our program designed to engage our team in building an exceptional work…
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The New Normal: How to Navigate Marketing in the Era of COVID
We have entered a new normal. Here, we explore recent shifts as well as best practices for pursuing integrated campaigns with media partners that will deliver clear and deliberate ROI. What we have learned, and what we still know to be true Events have gone virtual, and impact has increased. Most major tech conferences have canceled their in-person events, and it turns out attendees are more engaged than ever. Eighty-six…
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Giving Back in the Golden State
As social distancing stretches into its third month, “normal” is starting to feel like a distant memory. Zoom continues to be our most common activity and a trip to the kitchen now feels like an outing, but at least our dogs have never been happier. With so much of the world in chaos, 10Fold has rallied…
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Seven Tips for Conducting Video Interviews with Meeting Over Zoom
The use of digital conference tools has skyrocketed as co-workers, friends, fitness instructors and families are trying to create a sense of normalcy amid the ongoing COVID-19 global health crisis. Media have also become dependent on these platforms to conduct interviews via video, instead of in-person and in-studio. While this may seem intimidating, video interviews offer the opportunity to create or strengthen a relationship with…
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Maximizing Your Marketing Budget Post-COVID
With the onset of COVID-19, marketing teams have had to completely recalculate their strategy to adjust to new (likely reduced) budgets, a smaller field of viable leads and new customer priorities. As the world slowly adjusts to a ‘new normal’, however, clear trends are emerging on what strategies are proving most effective and where marketing budgets are being…
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10Fold Communications Named a Grand Stevie Award Winner in 2020 American Business Awards®
Agency just one of 14 businesses to win the coveted award in a competitive field of more than 3,600 entrants SAN FRANCISCO–(BUSINESS WIRE)–10Fold was recently honored as one of 14 recipients of the Grand Stevie Awards in the 2020 American Business Awards® (ABAs), the premier business awards competition in the U.S. 10Fold was honored with…
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10Fold Gives Back: Don’t Mess with Texas
In these strange and uncertain times, it’s amazing to see how communities have banded together to support one-another and work together to make it through the pandemic. While complying with social distancing mandates is crucial to slowing down the spread of the virus, it’s equally necessary to reach out to those in need and support…
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10Fold a “Top 10” Grand Stevie Award Winner in 2020
Today 10Fold joined the ranks of major companies like John Hancock, Comcast and the National Association of Realtors as a “Top 10” Grand Stevie Award winner. The Grand Stevie Award is given to companies that have won the most American Business Awards (ABAs) in 2019 for themselves or on behalf of their clients, including Gold,…
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Mediascape: Supply Chains in the Wake of COVID-19 (Part 2)
In the previous post, we explored how publications have increased their coverage of supply chains as concerns grew during COVID-19 shelter-in-place orders and their impact on the economy. In this second section, we look more closely at what terms show up most frequently, the sentiment of this coverage, and what companies who play a role…
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Mediascape: Supply Chains in the Wake of COVID-19 (Part 1)
In our last COVID-19 mediascape, we explored the media’s focus on COVID-19 as it relates to life sciences technology. In the next two posts, we’ll take a deeper dive into the media’s coverage of one of the industries most affected by the global pandemic: the supply chain. Much of the media’s coverage surrounding COVID-19’s impact…
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Do’s and Do Nots of Virtual Events
With social distancing looking like a long-term necessity, many organizations are looking to repurpose their conference budget to host virtual events. When orchestrated effectively, virtual events can engage prospective leads, current users and media to elevate an enterprise’s profile as well as build the sales pipeline. But the pivot to virtual is more than simply…
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Shifting Your Marketing Budget in the Time of COVID-19, and the Foreseeable Future
It’s now been more than two months since stay-at-home orders went into effect around the country. In an effort to flatten the curve and save lives, many of the activities we’re used to have halted completely, including industry events and conferences. And it’s not just for a few months – we are not likely to…
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The Life Sciences Technology Mediascape Part 1: Who’s Writing about PharmaTech?
The life sciences industry has come to the forefront of every individual’s mind amidst the coronavirus pandemic. Those in the industry know well that this crisis merely amplifies issues that have plagued the sector for years. The healthcare industry is working toward technology-enabled automation and system interoperability to make sense of increasingly massive amounts of…
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Pitching Business Press in the Time of COVID-19
The unexpected impact of coronavirus has dominated the news cycle with hundreds of articles written daily over the past few weeks. And though 10Fold has found there is still plenty of reporters writing their typical beats, it is also true that this pandemic has shaken up the world and captured global attention. The following is…
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MEDIA-SCAPE: In the Wake of COVID-19
Initial rumors of a coronavirus outbreak began percolating through global news media channels at the end of 2019. In less than three months, the coronavirus (now officially known as COVID-19) has reached full global pandemic status. The media’s progressing frenzy of coverage relating to the coronavirus pandemic is illustrated by the graph below, which tracks…
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Coronavirus: A Lesson In B2B Crisis Communications
COVID-19 is a crisis of epic proportions: Crisis Planning in an age of unprecedented upheaval While most experienced marketing executives are no strangers to the concept of navigating through a crisis with minimal damage, many have not been through the type of crisis we have seen in recent weeks. This crisis is a perfect storm…
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Interview with PRSA Silicon Valley Agency Leader of the Year, Susan Thomas
In early March, PRSA Silicon Valley named 10Fold CEO Susan Thomas the winner of the Agency Leader of the Year award. The judging criteria included demonstrating vision, innovation and industry leadership while delivering top-tier performance for clients and a strong agency culture. In February, 10Fold won two Agency of the Year awards from the American…
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Susan Thomas Honored as Agency Leader of the Year by PRSA Silicon Valley
Win Recognizes 10Fold CEO’s Vision, Team Development, and Outstanding Client Service SAN FRANCISCO, March 3, 2020 — 10Fold CEO Susan Thomas has been named the winner of the Agency Leader of the Year award by PRSA Silicon Valley. The award is bestowed on leaders who demonstrate vision, innovation and industry leadership in delivering exceptional performance…
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Susan Thomas Honored as Agency Leader of the Year by PRSA Silicon Valley
Win Recognizes 10Fold CEO’s Vision, Team Development, and Outstanding Client Service SAN FRANCISCO–(BUSINESS WIRE)–10Fold CEO Susan Thomas has been named the winner of the Agency Leader of the Year award by PRSA Silicon Valley. The award is bestowed on leaders who demonstrate vision, innovation and industry leadership in delivering exceptional performance for clients and building…
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10Fold Begins 2020 With Two Agency of the Year Awards
Awards are just one measure of success, but, on that measure alone, 10Fold just began 2020 with two awards secured in late 2019. Honored with 13 awards for PR, marketing and videography throughout the year, the agency also garnered a Bronze Agency of the Year award (“Stevie”) from American Business Publishing, an Agency of the…
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Ransomware Can’t Stop, Won’t Stop
According to the U.S. Department of Homeland Security, ransomware is the fastest growing malware threat. The FBI issued an alert in late 2019 warning that ransomware attacks are becoming more sophisticated and targeted, and thus, more costly. Not only are the payment sums requested by attackers increasing, but the cost to organizations associated with business…
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RSA Conference 2020: The Human Element of Cybersecurity
The theme of this year’s annual RSA Conference is the “the Human Element,” honoring all the security professionals on the front lines protecting enterprise and consumer data, and making the tough decisions around privacy, usability and responsibility. From the worsening talent shortage to the proliferation of AI-enabled security tools and strategies, this theme is incredibly…
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CCPA is in Effect, Privacy Day is Looming, and Enterprises are Rethinking Data Security
First signed into law in June 2018, the California Consumer Privacy Act (CCPA) went into effect on New Year’s Day, giving consumers new rights to access their data, request that it be deleted and opt-out of it being sold. You may have already noticed the buttons or links that say “Do Not Sell My Personal…
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How to Prepare your CEO for a Business Press Interview
As PR pros, we know that securing a business press interview can feel like a big break for a lot of CEOs. In fact, most of our new clients cite securing business press coverage as one of their primary goals. Securing the interview is not the primary challenge if you are armed with an interesting…
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Three Tips to Reel-in Broadcast Media Sharks
NBC Bay Area and FOX Channel Two will be among the broadcast sharks looking for some “meaty stories” at 10Fold’s 9th Annual Media SharkTank event coming up on October 24. While many executives have told us that being on TV is intimidating, we are about to share a few key tips to put your mind…
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Meet Fast Company’s Harry McCracken at Media Sharktank, October 24
If you’re looking to test your corporate pitch with the business media, look no further than 10Fold’s Media Shark Tank. Now in its ninth year, the event gives tech CEOs the opportunity to meet face-to-face with two panels of judges – in the privacy of a hotel suite – and receive a constructive critique from…
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Tech CEOs Pitch National Business Media Face-to-Face in Unique Event Benefiting Non-Profit
If you have attended 10Fold’s Media Shark Tank, you already know that it features some of the nation’s top business media, who serve as judges evaluating the pitches of tech CEOs in a live setting. How does 10Fold put on this event every year? Well, the CEOs pitching are required to make a donation to…
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Media Coverage Trends in Storage
Storage is defined by Techopedia as a process through which digital data is saved within a data storage device by means of computing technology. Storage has become crucial in the generation of new data, which is attributable to many factors, including the plethora of Internet of Things (IoT) devices and big data. With new laws…
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10Fold’s Promotion Studios Takes Home Two Videographer Awards for Production Excellence and Video Production Distinction
10Fold’s Video Division Racks Up More Than Two Dozen Awards of Distinction for Taking Complex Technology and Creating Compelling Video and Animation SAN FRANCISCO–(BUSINESS WIRE)–Promotion Studios, 10Fold’s video division, announced today that it has been recognized for the 2019 Video Production Excellence Award and the Video Production Distinction Award by the Videographer Awards – one of the…
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Media Coverage Trends in Cybersecurity
Cybersecurity is defined by SearchSecurity as the practice of safeguarding internet-connected systems, including hardware, software and data, from cyberattacks. Enterprises around the globe continue to invest in cybersecurity products and services to prevent the success of distributed denial-of-service (DDoS), man-in-the-middle, phishing, credential stuffing, cross-site scripting, malware and ransomware attacks. Companies also look for tools that…
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10Fold Snags Platinum Hermes Creative Award
Company’s focus on creative campaigns and emerging media supports strong client results SAN FRANCISCO–(BUSINESS WIRE)–10Fold, a leading B2B tech communications and content agency, today announced that it has won platinum for the 2019 Creative Award presented by Hermes. 10Fold received the award based on its contributions towards strategic media placement covering AI in cybersecurity for…
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Need Media Coverage? Try ‘Perfect 10’
At 10Fold Communications, we strive for excellence day in and day out. All of our policies, procedures, and frameworks (from Metrics Matter to Crazy Good Client Satisfaction) are designed to deliver superior client support and drive results above and beyond expectations. Add to that list the “Perfect 10” bonus incentive. We hear over and over…
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What Employers Look For In a Candidate
Have you ever wondered what employers really look for in their candidates? Sure, employers post job openings, but they usually only contain the experience candidates are required to have. So, what else does an employer look for in an ideal candidate? Working as an HR administrator at 10Fold, I have become very familiar with what…
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Finding Online Audiences – 10 Best Practices for Reaching Developers
To drive relevant and actionable prospecting conversations, it is crucial to know who your target audience is – and where to find them. Moreover, once you have identified this group, it is imperative to offer information (and preferably tips) that this crowd considers valuable and supports their decision-making process. The purpose of this blog series…
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Thought Leadership: How You Can Use it to Grow Your Business Relations
Thought leadership is one of those terms that is bandied about during corporate meetings and marketing discussions, but very few people are actually clear on what it means. The Muse defines it as a way for brands to position themselves as a leader in a certain field by demonstrating their expertise. It’s not just about having something…
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F is for Fascination……
Let’s face it: in the past decade, company culture has moved from a “nice to have” to extremely important for companies that are competing for top talent (which is almost any company in the tech sector). This is doubly important in geographies where the jobs are plentiful, and the talent is scarce. Just a quick…
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#RSAC 2019: What to Expect at this Year’s Show!
Every year, more than 45,000 security professionals attend RSA conference. Now in its 28th year, the security market continues to expand and with a new breach in the news seemingly every day, the industry demands ongoing innovation and disruption. In fact, data fraud and cyber-attacks are the number four and five global risks, in terms…
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10Fold CEO, Susan Thomas, Included in CEO Monthly’s Top 100 Global CEOs
Our fearless leader and CEO, Susan Thomas, has been named to CEO Monthly’s Top 100 Global CEOs list. This award comes just on the heels of her receiving the 2018 Entrepreneur of the Year award from the Women World Awards. The Global CEO Excellence Award recognizes chief executives worldwide and their change-driving contributions to their…
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Cracking the Code for Content Marketing
There’s a good chance that you’ve heard the phrase “Content is King.” This pithy bit of marketing wisdom is proving true more each day. For example, in the 2018 Global Comms Report by Cision and PR Week, 78% of U.S. communications professionals surveyed named content creation as their top brand activity, nearly double the…
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Six Things You Need Before You Hire a PR Agency
Here’s how the conversation sometimes goes: “We’re getting ready to launch our first product next month, so we thought it was time to bring on an agency.” The above scenario is not uncommon when working with start-ups whose energy has, until this point, been solely focused on proving their idea and developing their technology –…
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Attention CMO’s – Securing Business Press in the Noisy World of IoT
It can be challenging to build market presence in the increasingly noisy IoT market, so we’re gathering a select group of IoT marketing professionals, including Marina Donovan, VP of Global Marketing for Itron (NASDAQ: ITRI) and Keith Higgins, VP of Marketing at Silicon Valley darling, Foghorn Systems, for some healthy debate and insights about how…
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Rising Above the Thought Leadership Noise: The Key is Applicable Content
The phenomenon of over-marketing is in no way a new concept – as long as humans have had the ability to communicate, we’ve been using it for some kind of gain. In fact, we’re willing to bet that the deafening levels of marketing noise played a role in the birth of thought leadership. Joel Kurtzman,…
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3 Tips for Getting More Media Hits
For companies that do not have a steady pipeline of news-worthy announcements, keeping their editorial score up can be a challenge. A well-run media program, however, does not rely on news alone. It consistently fires on all cylinders, ensuring a steady cadence of proactive pitches, reactive commentary on industry issues and trends, and contributed content.…
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DevOps Media-Scape
DevOps is defined by GitLab as a software engineering methodology which aims to integrate the work of software development and software operations teams by facilitating a culture of collaboration and responsibility. DevOps enables the acceleration of delivery through automation, collaboration, fast feedback and iterative improvement as it expands on the cross-functional approach of building and…
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Stalling in Your Career? How to Get Moving Again
I’ve been in tech PR – both B2B and B2C – for a few years now and learned so much in the beginning of my career coming from no technology background whatsoever. There’s a lot to take in during the beginning stages, especially in tech PR. You’re up to your neck learning new terms and…
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Team 10Fold – Supporting an Eco-Friendly Future
10Fold’s Orange County office honored the company’s month of charitable work by volunteering at the local Ecology Center, an educational non-profit located in the historic Congdon Farmhouse in San Juan Capistrano, California. The Ecology Center creates a pathway towards more conscious consumption for our community, by inspiring and empowering practical solutions that positively impact our shared…
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10Fold Gives Back: Bay Area Teams Serve Hope at St. Anthony’s
From warm meals, to warm smiles – our Bay Area teams kicked off 10Fold’s month of charitable work by volunteering at St. Anthony’s in San Francisco’s Tenderloin neighborhood. During the month of November, 10Fold offices give back to their communities by volunteering at local organizations.St. Anthony’s is an organization that provides support to San Franciscans…
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10FOLD SHARKTANK DELIVERS BUSINESS MEDIA BONANZA
10Fold’s Media SharkTank, now in its eighth year, allows Bay Area startup executives to “test” their business pitch with top members of the print, online and broadcast media. On the evening of Thursday, Oct. 25, 14 marketing execs delivered their three-minute pitches to a panel of the nation’s sharpest broadcast and business press journalists, who…
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10Fold Moves to America’s Finest City
In a move that has doubled the company’s geographic footprint in just the last year, 10Fold has officially opened a new office in downtown San Diego. Located blocks away from the beautiful Petco Park (home of the San Diego Padres) and surrounded by rooftop bars, creative culinary options, and enough Mexican eateries to satisfy even…
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Blockchain in the Business Press?
While Blockchain was originally devised for digital currency such as bitcoin, it has transformed, quickly, playing a part in almost every industry. What started out as a technology has quickly become an industry all its own. In fact, Gartner claims that the business value-add of blockchain will grow to slightly more than $176 billion…
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The Top Ten Reasons Media SharkTank™ Is a Must See!
I’ve always been a late-night TV talk show fan, and one of my favorite (and arguably the most funny) elements of these shows is the Top Ten Lists the show hosts depend on for laughs. Below are real reasons, delivered with some levity, to consider our eighth annual Media SharkTank. Side note: If you don’t…
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10Fold Launches Sixth Office to Keep Pace with High Demand for Integrated Communications
San Diego, Calif., Office Expansion Is Part of Continuing Growth for Leading B2B ‘Deep Tech’ Communications Agency; Firm Also Makes Leadership Hires and Promotions, Announces Major Award Wins SAN FRANCISCO, Oct. 09, 2018 (GLOBE NEWSWIRE) — 10Fold, a leading business-to-business (B2B) ‘Deep Tech’ communications and content agency, announced today it has opened its sixth office –…
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PR Hot Take – The Age of IoT in Media
The Internet of Things (IoT) is a technology phenomenon that is changing the market landscape and growing at an exponential rate. Trillions of dollars are already funnelled into IoT development each year, and that amount is forecasted to increase each quarter. IoT brings with it a wealth of market opportunities for everyone, almost no industry…
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Why Every Media Interview Should be Treated Like You’re on TV!
As we continue the countdown to our 8th Annual Media SharkTank event – where leading tech-company C-level execs will have the chance to pitch a blockbuster lineup of business and broadcast press from the likes of the New York Times, Barron’s, Associated Press, FOX and NBC to name a handful – we would like to…
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Is My B2B Tech PR Program on Track? 7 Key Tells
As Yogi Berra famously said: “You’ve got to be very careful if you don’t know where you are going because you might not get there.” Clearly, it’s critical that both you and your agency know what you’re aiming for. What does your C-suite or Board and investors expect? Have you agreed KPIs with your key…
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Finding a Great Fit with a B2B Tech PR Agency
It’s fall, and it’s the time of year when many companies are building new budgets and considering hiring, or making changes, with their marketing and PR agencies in preparation for the new year. Not unlike updating a wardrobe, it’s important to find the right fit at the right price. Maybe you’ve outgrown your existing partner,…
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Sean Captain – Media SharkTank is a chance to clear many waters
26Business journalists–like many other people, I suspect–spend too much of our time shoveling irrelevant email from our inboxes. In our case, most of the messaging sludge is poorly targeted, or completely aimless, PR pitches. And when we do say yes to a meeting with a promising company–be it new or newly innovating–we may regret our…
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Is it Time for Media Training? Three Questions to Test Your Media Savvy
Anyone can speak to the media…right? If you’ve pitched investors, you should be able to speak to print and broadcast press. At least, that’s what tech founders often think. Here are three questions to determine your media savvy – or if it’s time for a refresher course on engaging with reporters. What’s your media close…
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Ready to Test Your Pitch in the Deep End?
Pitch your story to top broadcast and business press at 10Fold ’s annual Media SharkTank charitable event. SharkTank, now in its eighth year, allows executives to “test” their business pitch and receive feedback from the experts. Join us on October 25th at the Palace Hotel in San Francisco to deliver your three-minute pitch to an…
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Edge Computing is Set to Transform the Speed of Business – Here’s Why
Edge computing, also known as fog computing, is experiencing rapid adoption – this technology’s small footprint, real-time speed, security offerings and reasonable cost are setting it up to change the way businesses operate. Our clients are onto this exciting new technology, which has the potential to impact countless markets and applications. Edge computing is catching…
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3 Reasons Startups Should Pay Attention to Indie…Analysts
In the enterprise software world, Gartner and Forrester command significant respect, but for many startups, their price tags ($30-50,000 or more for an annual subscription!) just don’t fit in the budget. Are startups just out of luck until the revenue starts multiplying? What if they need a quote for a press release, a white paper…
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Plant Your Seeds, Own Your Growth: Taking Your Career Into Your Own Hands
I’ve been working in B2B tech PR since I graduated from college in 2015 with my brand-new bachelor’s degree in journalism and public relations. I didn’t know anything about technology beyond what I needed to know as a millennial student, but when the opportunity presented itself for me to take an internship at a small…
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Entrepreneurial DNA Wins Award for 10Fold CEO
10Fold’s CEO, Susan Thomas, attended the SVSU (Silicon Valley United States) Awards Ceremony on July 30, where she received the Silver Award for Woman World Awards Entrepreneur of the Year. This year’s ceremony brought over 200 women and men from all over the world – including Pakistan, Australia, Europe, and throughout the United States –…
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Why Using VR for Your Next Launch Puts You Ahead of the Game
10Fold is a high-tech integrated marketing and public relations agency that knows the best tools, rules, and techniques to give each client the competitive edge in their industry. Virtual Reality is the next innovative tool for media and companies, allowing viewers to experience and in some cases, interact with products and different environments in ways…
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10Fold Video Division, ProMotion Studios, Honored with Award of Distinction from Videographer Awards
ProMotion Studios Celebrates its Fifth Award This Year San Francisco, CA July 17, 2018 – 10Fold’s video division, ProMotion Studios, has secured the Award of Distinction from the Videographer Awards in the Corporate Image category. The success of the winning submission, ‘OVH – U.S. Launch and Company Vision,’ marks the third commendation for this particular…
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Where is the Yelp for B2B Tech? Gartner Chimes In…
We now live in a world where four billion people – more than half the global population – are connected to the internet, and one of the most intriguing outcomes of this widespread connectivity has been the advent of crowdsourcing. Since you’re one of those four billion people, you’re probably familiar with crowdsourcing, the practice…
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Crash the Keynote!
And other advice on how to maximize thought leadership when it comes to speaking opportunities. This blog post is the second installment in a 4-part series that will cover multiple steps on the path to becoming a thought leader. Read our first piece, which focused on writing for thought leadership, here. Hit me with your…
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Susan Thomas Honored as Entrepreneur of the Year Winner in 2018 Women World Awards®
Win Focuses on Thomas’ Commitment to Company Leadership, Community-Building, and Team Development SAN FRANCISCO, July 09, 2018 (GLOBE NEWSWIRE) — 10Fold CEO Susan Thomas has been announced as one of the winners of the prestigious Women World Awards® in the Entrepreneur of the Year category. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation,…
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10Fold CEO Wins Entrepreneur of the Year in 2018 Women World Awards
Leadership, team development, and community building comprise winning principles So, you might think that 10Fold winning the Stevie Award for Agency of the Year is pretty cool, right? What about adding that 10Fold also won Most Honored Agency of the Year from the same awards organization on top of that? Wait, did I mention that…
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ENDLESS POSSIBILITIES: B2B Tech Shows Us the Future, Now
Sometimes Jumping In At The Deep End Makes You Love Swimming My first day at 10Fold was a whirlwind of acronyms, complicated jargon, and general confusion. I heard the term edge computing for the first time ever, I sat in on a meeting where at least fifty percent of the words made no sense, and…
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The Value of Video in Your Blog
Blogging is a convenient and simple way to utilize the internet to expand and showcase your brand to potential customers. How many times, however, have you wandered across a blog that had little to hold your attention? Most of us bloggers are guilty of this. Perhaps we throw in a picture or infographic on occasion,…
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Autonomous Vehicles – What Media Want to Know
While artificial intelligence (AI) is still a way away from writing your pitches for you, it’s making newsworthy waves in its ability to drive your car for you. At the same time a number of pedestrian fatalities related to driverless cars has created some highly charged and negative news. All of which makes self-driving cars…
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3 Ways to Maximize Your Tradeshow Spend
Brands can spend big money on trade shows between attending and sponsoring. Depending on the show, it can be as little as $5K or up to $250K, and that money is typically spent coordinating travel, accommodations, the booth (don’t forget the $1K Wi-Fi, too!) and giveaways. No doubt, trade shows are a great opportunity for…
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How to Tap into the Media Love-Affair with Data
We currently live in a digital world and almost everything can, and is, described with numbers. Data gives reporters the unique ability to tell a compelling story with the sheer scale and range of digital information available today and using data to drive stories has become a widely-adopted best practice among media professionals of all…
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10Fold Wins the Business Intelligence Group’s 2018 Best Places to Work Award
Company’s Focus on Culture, Training, and Service Excellence Fuels Multiple National Award Wins in 2018 SAN FRANCISCO, May 29, 2018 (GLOBE NEWSWIRE) — 10Fold, a leading B2B tech communications and content agency, today announced that it has won the 2018 Best Places to Work award from The Business Intelligence Group. 10Fold received the award based on workplace excellence,…
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Company Awards: Are They Worth the Effort?
Every company, and executive, wants to be rewarded and recognized for the challenging work completed over the course of a year. This recognition typically comes from the business awards everyone wants to showcase in their trophy case – this could be a Stevie Award, Best in Biz Award, Inc. 500/5000 recognition, or an Entrepreneur of…
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10Fold Honored With Stevie® Award for PR Agency of the Year
Also Garners Grand Stevie Award as Most Honored PR Agency of the Year. Awards Recognize Agency for B2B Communications and Video Excellence SAN FRANCISCO, May 16, 2018 (GLOBE NEWSWIRE) — 10Fold, a leading B2B tech communications and content agency, today announced that it has won the 2018 Grand Stevie Award as Most Honored PR Agency…
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10FOLD HONORED WITH STEVIE® AWARD FOR PR AGENCY OF THE YEAR (PRESS RELEASE)
Also Garners Grand Stevie Award as Most Honored PR Agency of the Year. Awards Recognize Agency for B2B Communications and Video Excellence SAN FRANCISCO – May 16, 2018 – 10Fold, a leading B2B tech communications and content agency, today announced that it has won the 2018 Grand Stevie Award as Most Honored PR Agency of…
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The CMO’s Customer Conundrum and Why You Should NEVER “Ask for a Favor”
We hear almost daily from our clients that they are challenged with converting customers to become marketing and PR advocates. Common cries from CMOs and VPs of Marketing include: “They will never talk!” “They were interested in helping us out, but now they are upset due to integration issues.” “The sales guy won’t even give…
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Move Aside, Silicon Valley? Tech Stories are Everywhere
For decades, the Silicon Valley has had a de-facto monopoly on technology innovation, causing a highly concentrated startup and investor community to spring up in the region to chase the dollars (real or imaginary) generated by that innovation. But over the past few years, there has been a growing sentiment across the rest of the…
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THE INTERN WISH LIST
What do interns want? I feel like this question is rarely asked within companies (except for 10Fold of course – they practically force this answer out of you) In fact, ‘what do you want out of me?’ seems to be the real question. I went into the real world with that mentality: what can I…
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Securing a Speaking Slot: Five Things You Should Know
All clients want their 15 minutes in the spotlight. Often it comes in the form of an article or a press interview, but it can also come in the form of speaking engagements. However, it’s is often up to us PR practitioners to make that on-stage opportunity happen. While it’s not always easy, it is…
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Security Never Sleeps 2018 – Buyers and Sellers Face to Face
10Fold hosted our eighth annual Security Never Sleeps event during the 2018 North American RSA trade show yesterday. The event is conveniently located within walking distance of the Moscone Center at the Red Dog Café in San Francisco. Building on the success of the events previous years, the luncheon had more than 90 attendees made of up CISOs,…
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Three Ways to Get a Promotion: Elbow Grease with a Dash of Strategy & Creativity
There are few things more rewarding than getting a promotion. It’s an accomplishment that validates the hard work you’ve put in at your job, underscores your value to your organization and colleagues, and – as importantly – presents an opportunity for your friends, family and coworkers to heap some well-deserved praise on you. And no…
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Three Things You Need to Know Before Accepting Your Next Agency Job
Irrespective of where you are in your career, it’s tricky to find a new job. Of course, we all worry about knowing the right things to say that will impress the hiring manager, but maybe you should worry as much about what they are promising you. Just like job applicants, employers can all start to…
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The Top Big Data Awards You Don’t Have to Pay For
Competing for industry awards brings a multitude of benefits. Not only does it allow industry experts to provide useful feedback about your company and its technology, winning or even participating in certain awards can result in different pieces of collateral like press releases, blogs, or social media promotions. This, in return, can become a great…
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Video Marketing and Its Effect on Marketing Today
This blog first appeared on our video divisions website, ProMotion Studios. There is no denying video marketing has become a staple of modern online marketing. Brands have flocked to the web to exploit video’s explosive effectiveness, reflected in the projected growth rate of video to 80% of all internet traffic by 2019 as estimated by…
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When Everything at RSA is Over the Top, How Can I Stand Out?
If you’ve ever been to RSA, you know it can be a mind-numbing experience. So many booths with so much noise and activity while everyone clamors for attention. As seasoned veterans of this show, security clients often ask us: “When everything at that show is so over the top, how can we stand out?” After…
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The Beginning and Ending of Time: Stephen Hawking
The Contributions the Late, Great Stephen Hawking, the renowned physicist, cosmologist, and author, made to the tech industry This Wednesday, Hawking, who had ALS, died at the age of 76. During his lifetime, he became what many considered the world’s greatest living scientist, and was widely known for his ideas about the universe (including theories…
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Three Reasons Video Is Increasingly Important in Demand Gen
When we talk about demand gen today, it is an ever-growing beast akin to the mythical hydra, spawning two heads for every head lost. Indeed, businesses today deal with an exponentially growing number of components in each demand gen campaign, which now warrant a dedicated team member, if not a full team, to handle. Traditionally,…
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Think Business Press is Mission Impossible?
Commentators and pundits in the media like to point out that times have changed, and that the way to a splashy business feature for your client is not the same today as, say, 3-5 years ago. To some extent, that’s true, but it’s also beside the point. There may be a few new rules to…
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The Five Things You May Be Missing from your Analyst Program
We talk to marketing executives everyday either bragging or complaining about the results and ROI of their paid analyst engagements. There are five ‘misses’ we find consistently: Gartner Every client or prospect we talk to complains about the ‘tax’ they have to pay to impress Gartner and get inclusion in their reports. The key is…
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It Takes a Village: 10Fold’s Spirit of Giving
One of the things we are most proud of here at 10Fold is our employees, not only because they are smart, accountable and talented professionals (although they most definitely are that, too), but because they all care deeply about the community in which they live. It’s no coincidence, then, that an overwhelming number of our…
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Five Top Ways Contributed Articles Can Drive Thought Leadership – Part II
Part I of this piece can be found here English novelist and playwright Edward Bulwer-Lytton coined the phrase “the pen is mightier than the sword” – an adage still relevant today. Contributed articles can go a long way to increase your visibility and expand your share of voice that can give you edge over your…
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Five Ways Your Contributed Article Can Drive Thought Leadership- Part I
Contributed articles are a mainstay of any successful PR program. They increase visibility. They drive credibility in your industry. They enable you to articulate your message precisely the way you want. And above all else – they allow you to boost thought leadership. From the moment you sign with a PR agency – like 10Fold…
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How to Play Your Cards in Getting that Promotion
One of the biggest considerations most people have in their careers is when to expect, or ask for, their next promotion. Let’s face it: a promotion sounds like it solves a lot of problems. It demonstrates that your efforts have actually meant something meaningful, and it validates your successes to those that care about you,…
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Reaching the High Bar: What Business Press Want From Their Sources
Placement in business press is the gold standard by which your PR efforts are measured. Publications like Forbes, Fortune, Wall Street Journal and others represent a high bar because of their prestige, influence and broad reach. When our clients get a feature in Bloomberg or New York times, it’s usually framed and hung in the…
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Top Five Elements of a Good Contributed Article
Contributed articles are a by far one the handiest tools in the client’s arsenal. Among other things, they’re a way for clients to position themselves as industry experts and thought leaders, achieve credibility among peers, reach desired audiences and truly get their message across exactly the way they want. These days, it’s becoming increasingly easier…
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The First Rule of Gartner’s Cool Vendor is Not to Talk About Cool Vendor
It’s hip to be Cool. If there’s one thing all technology startups would love to get their mits on shortly after publicly launching their company, it’s a Gartner Cool Vendors recognition. Cool Vendors research examines disruptive vendors that help companies solve long-established problems and stay ahead of the competition in a rapidly changing world. Last…
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The Intern’s Guide to the Galaxy – Three Paths to a Successful Internship at 10Fold
Have you ever wished for an Intern’s Guide to the Galaxy? Well, you’ve come to the right place. You will learn how to navigate your internship at a PR agency like 10Fold through the lens of the one and only Eric Bolin. Actually, there are a lot of Eric Bolins, but this dude works for…
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If You Are a B2B Tech Marketing Exec, Get Ready to Increase Content Production by 300%
Most Prospects Purchasing B2B Tech Do Their Research BEFORE They Talk to Any Vendors – Content is the Lynch Pin to Ignite Sales 10Fold recently commissioned a survey with Dimensional Research to better understand U.S. tech marketing executives’ plans for content as part of their marketing initiatives for the coming year. We uncovered five interesting…
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Uber Is Having a Really, Really Bad Day
Uber is already struggling to maintain a positive consumer image after a series of PR disasters over the last year. Wait, what happened? Yesterday was a tough day for Uber. Everyone’s favorite ride-hailing service was outed for attempting to hide the details of a massive hacking incident that occurred in 2016. This left the personal data of drivers…
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In-House or Agency PR? Decisions, Decisions…
You just graduated college, PR degree in hand. Soon enough, student loans will tell you it’s time to choose: Do you go in-house, or do you go agency? This is the most important decision you’ll ever make. Okay, maybe not the most important, but let’s make some sense of this age-old PR debate with three…
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No News? No Problem! 3 Tips to Get News Coverage
While funding announcements, new product launches, partnerships, and other significant news announcements seem to be jet fuel for a PR pro to get great media coverage, no news doesn’t mean an exposure drought. A common misconception within the PR industry is the easiest and most important placements stem from news; however, proactive outreach gives you…
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Becoming an Industry Thought Leader
Who doesn’t want to be called a ‘thought leader’? Public relations, marketing, and business professionals hear the term on a consistent basis, albeit its exact definition is nuanced. Thought leaders offer one-of-a-kind insights regarding a topic, problem, or trend, with the goal of becoming the go-to-resource for that specific industry, vertical or market space. Their…
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Getting Wild with Volunteering: Denver Team Gives Back to the Greenwood Wildlife Rehabilitation Center
We’re excited to kick off this month with the spirit of November in mind – giving thanks! As part of 10Fold’s month of charitable work, the Denver office traveled to Greenwood Wildlife Rehabilitation Center in Boulder. Greenwood Wildlife Rehabilitation Center is a nonprofit organization devoted to the rehabilitation and release of orphaned, injured and sick…
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How Do You Pick a Good Internship?
Now that we have established that an internship is definitely a good idea, let’s talk about how you know you are choosing the right one. Here at 10Fold, we know what it takes to make an internship an experience that ensures you grow as a professional and gives you a realistic expectation of what your…
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October Client Media Highlights!
AttackIQ AttackIQ Enhances Cybersecurity Attack Simulation Platform AttackIQ has extended FireDrill, a platform through which organizations can simulate various types of malware attacks to include support for an ATT&CK Matrix model for tracking adversary behavior developed by MITRE Corp. AttackIQ CEO Stephan Chenette says FireDrill provides a mechanism through which organizations can validate how good their…
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Think an Internship Doesn’t Count for Much? Think Again…
Have your friends convinced you that an internship is a waste of time that only the losers even bother considering? Are you pretty sure you have the skills to skip the whole process and jump straight into a hired position? Think again, kiddo. There’s more to an internship than just a roadblock to the hiring…
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Bad Rabbit is Crippling Networks: 10Fold Clients Have Answers
Bad Rabbit is a ransomware system that has been tearing apart parts of Eastern Europe since Tuesday, including three Russian websites, an airport in Ukraine and an underground railway in the capital city, Kiev. It’s methods are quite similar to the Petya and WannaCry disasters from earlier this year, but as of now has not…
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What Happens When You Get Advice from Business Press? Check out Media SharkTank 2017 Results!
The Annual Media SharkTank Charitable Event, now having run for its seventh year, allows tech marketing executives to test their business pitch with a group of well-respected business and broadcast media. The purpose of the event is to allow them to test their pitch in a safe and controlled environment, so when they do get a…
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WiFi Systems Exposed with KRACK, 10Fold Clients Comment
“Recent WiFi exploit causes reflections on internet security” What is KRACK? A recent security flaw in WPA2, the security protocol for most modern WiFi systems, could allow an attacker to steal sensitive data including emails, credit card numbers and passwords. The exploit was found and announced by researchers at Belgian university KU Leuven reported Monday. Depending on…
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SharkTank 2017 – Build Relationships with Press from NBC, Reuters, The Financial Times & More
Media coverage is one of the most cost-effective ways to reach a wide audience and educate the public about your company, product or innovative idea. What feels better than seeing your company – your pride and joy – highlighted as a top story on NBC or Fast Company? Simply speaking, not much. However, catching a…
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10Fold Clients Weigh in on Yahoo’s Ultimate Failure
“See what these security experts have to say about the Yahoo breach” But first, some context In 2013 a hack of the Yahoo network affected all company accounts. The breach was officially disclosed in December of 2016, and Yahoo said the breach affected one billion accounts. While this still led to a huge amount of…
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Big Data Horizons- AT&T Using Big Data, Burberry
AT&T Boss Randall Stephenson’s Big Data Strategy “Consumer privacy is “the issue of the day,” AT&T’s Stephenson has said” While AT&T Chairman and Chief Executive Officer Randall Stephens spoke at Vanity Fair’s New Establishment Summit in Los Angeles Wednesday, he was clearly very aware of the debate over consumer privacy in Washington. Using consumer data…
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Hey, VC’s! Meet Some Awesome Startups at Media SharkTank 2017
In today’s age of big exits, mergers and acquisitions, everyone is in search of the next “unicorn.” And based on the sheer dollar value of successes in technology exits alone, the challenging pursuit venture capitalists and strategic investors embark on to find these entrepreneurs and their companies is worth it. The right connection point can…
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Research Finds 32 Percent of U.S. Tech Marketing Executives Now Deliver Content Daily or Hourly
10Fold Commissions Research to Offer Insights About Content Marketing Plans for the Coming 12 Months – Revealing Changes in Content Budgets, Frequency, Type, Development & Measurement SAN FRANCISCO, CA–(Marketwired – Oct 4, 2017) – 10Fold, an award-winning agency focused on B2B brand elevation, today announced survey findings that revealed marketing executives focus a substantial portion of…
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Content is Still the King!
It won’t be surprising for many of you to learn that content is king, but what may not be so obvious is that this king is getting more powerful than ever. What most marketing execs struggle with is how do you identify what type of content works best, and how often you should produce the…
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September 10Fold Client Coverage
A roundup of some of the big pieces 10Fold helped to secure our clients in September. What is Cyber-Resilience? “Balbix CEO talks cyber-resilience in this contribution to DZone” If you are a CxO, Board Member, or in the cybersecurity business, you have probably seen the word cyber-resilience popping up in your conversations, news, and social media feeds. To…
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10Fold Recognized with Agency Elite Award from PR News
Growing San Francisco-Based Agency Among Top Five in the B2B PR Category San Francisco – Sept. 29, 2017 – 10Fold, an award-winning agency focused on B2B brand elevation, today announced that it has won honorable mention in the 2017 Agency Elite awards by PR News. The agency received the award in honor of its launch campaign…
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Looking for Innovative Story Content? Why 10Fold’s Media SharkTank Helps the Media!
Many of our reporter friends talk about the time and effort involved in combing through the seemingly endless number of pitches they receive daily. Their email inboxes are chock-full of requests for them to speak with companies on topics ranging from the very relevant and intriguing to the ho hum 7.2 product release that no…
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Learning from the Leaders of Today
Last week, members of the 10Fold Team joined The Expat Woman for an inspiring “Women Leaders in Tech” panel discussion at StubHub. The team, panel and a couple dozen other industry professionals discussed success in the tech industry, the gender gap, current industry trends and advice for forging ahead in their fields. Panelists included: Camila…
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Deloitte Hack, Verizon Data Exposed
Breach at Deloitte Exposes Emails, Client Data “Consulting firm breach” The consulting firm Deloitte was hit with a cyberattack that may have revealed the emails of its government and corporate clients, CNET reported Monday. Deloitte uncovered the hack in March, but hackers may have had access to the company’s systems as far back as October.…
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Humanity is Not Replaceable by Artificial Intelligence, but Might Improve It
This morning I was attempting to commute to work on the broken-down public metro with hundreds of other people, but I found a silver lining in the situation and used the train’s Wi-Fi to get some work done. Unfortunately, I couldn’t find several documents that I needed for a project and lost valuable hours of…
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SEC Security, CCleaner Security
SEC admits data breach, suggests illicit trading was key “Regulator database opened” The SEC has admitted to being hacked in 2016, with illegal trading potentially at the root of the breach. On Wednesday, SEC Chairman Jay Clayton said one of the financial regulator’s databases, containing corporate announcements, was compromised and may have been used to…
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10Fold Media SharkTank 2017 – Mastering the Art of Your Business Pitch
Formulating a flawless media pitch is especially critical to differentiate in today’s over-statured deep tech market. Companies understand that learning how to attract and garner attention from the business and broadcast media is foundational to attracting venture capitalist attention. However, the gap between pitching your company (as you see the industry) and crafting a pitch…
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FedEx, Iranian Hackers
Cyber attack, hurricane weigh on FedEx quarterly profit “Concerning trends of large scale attacks on business” Package delivery company FedEx Corp (FDX.N) said on Tuesday a June cyber attack on its Dutch unit slashed $300 million from its quarterly profit, and the company lowered its full-year earnings forecast. The company said the cyber attack slashed…
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AI and IoT Saves Lives
The Amazing Ways Coca Cola Uses AI And Big Data To Drive Success “One of the first firms outside of IT to speak about Big Data and AI applications” Coca-Cola has been a big player in the big-data space in recent years, and have shown many times their practical use of big data as a…
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Summer’s not quite over in ATX!
While Labor Day marks the end to the heat and sunshine filled days of summer, no one has told Texas. Officially summer may be over, but Austin is still hot and the activities have far from slowed down. As PR pros we thought we’d switch from our usual focus on high tech business-to-business public relations…
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Equifax Breach, DU Data Siphon
Equifax Discloses Earlier Cybersecurity Incident, But No Details “March breach is still shaded with uncertainty” Equifax Inc. hired cybersecurity experts to deal with an incident on its corporate networks in March, two months before the massive hack began that it has said led to the potential compromise of personal data belonging to 143 million U.S.…
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Qudos Recognizes 10Fold as One of the Top Tech PR Firms in San Francisco
Data-Driven Ranking Technology Combined with Human Expert Review Finds 10Fold has the Industry Expertise, Client List, Awards, and Influencer and Media Reach to Be Among the Best SAN FRANCISCO, CA–(Marketwired – Sep 13, 2017) – 10Fold, an award-winning agency focused on B2B brand elevation, today announced that it has been recognized as one of the…
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Big Data Horizons- Solution Providers, Security Needs
100 Most Promising Big Data Solution Providers 2017 “Data generation and utilization continues to grow by leaps and bounds and with it the investments in big data analytics solutions and services” In present times, companies worldwide are starting to espouse newfangled big data technologies whereby they can establish viable partnerships, delve into new markets, and…
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Big Data Horizons- Equifax, Big Data 50
Why do big hacks happen? Blame Big Data “Databanks likely far too big” Equifax, one of the largest credit reporting agencies, revealed on Thursday that it was hacked back in May, exposing the personal data of up to 143 million people. The data accessed by hackers contains extremely sensitive information like social security numbers, consumer’s…
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Equifax Breach, Law Enforcement Security
Equifax hack: What’s the worst that can happen? “Tools can be used to impersonate targeted users” Equifax has recently been the subject of a data breach, and hackers made off with the most crucial tools that identity thieves need to impersonate you. So what is the worst-case scenario? It turns out that this a very…
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Security Never Sleeps – Verrit, Ransomware Trends
Ransomware: The future of extortion “Concerning trend in its use” Three years ago, ransomware started to become much more prevalent to IT administrators. Out of nowhere, the files in your or your organization’s systems can become encrypted with a lock screen that displays a message in their place, demanding for a ransom for the decryption…
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Security Never Sleeps – Hurricane Harvey Scams, Locky
US government goes after Hurricane Harvey cybercriminals “Many trying to scam do-gooders for profit after disaster” The US government is creating a group to take down Hurricane Harvey cybercriminals. Online thieves and scammers are taking advantage of the massive hurricane in Texas, where thousands have lost their homes and at least 29 people have died.…
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The Intern Experience at 10Fold
Far from just a lame B – Lister movie trying to prove that Vince Vaughn and Owen Wilson are still relevant and it’s these crazy millennials that are the ones out of touch with reality, internships are actually a critical step to success in the PR. Unfortunately, internships have kind of a bad rap. Think…
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Big Data Horizons- Investment, Retail Experience
Here are 7 big data, artificial intelligence investment ideas from Bank of America “BoA cites growing market as a reason to get in now” Analyzing the large amounts of data created by internet-connected devices will be a huge and rapidly expanding market in the coming decades, according to a top Wall Street firm. Bank of…
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Security Never Sleeps – FinTech Regulation, Firewall Tech
New York’s Historic FinSec Regulation Covers DDoS, Not Just Data “Financial sector gets a cybersecurity overhaul” Starting August 29th, New York banks and and other financial actors must report any security event that has a ‘reasonable likelihood’ of causing material harm to normal operations to authorities with 72 hours. Until now, most organizations have been…
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The Latest on Blockchain and Cryptocurrency
Unless you’ve been living under a rock, most of the world is aware of Bitcoin’s recent record surge to more than $14,000 per coin—a somewhat surprisingly immediate increase after its long anticipated hard fork, which was essentially a “break-up” amongst its developers over differences in the platforms ability and plans to scale. At the same…
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Unravel Success, Disney and Consumers privacy concerns
AppDynamics co-founder thinks Unravel may repeat his success “Unravel may get there even faster” The chairman of the app management tech company Cisco bought for $3.7 billion earlier this year thinks a Menlo Park startup can have the same kind of success helping customers manage their Big Data projects. He comments: “I’ve been in the…
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Cryptocurrency and the Digital Economy
Today I had the pleasure of attending a Chertoff Group Conference, #TCGSecuritySeries. I was fascinated with the cryptocurrency discussion led by Jason Cook – Managing Director of the Chertoff Group. Panel members included Rich Baich, Executive Vice President & Chief Information Security Officer of Wells Fargo & Company; Dave Jevans, Chief Executive Officer at CipherTrace;…
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10Fold Communications Expands to Denver, Launches Fifth U.S. Office
SAN FRANCISCO, CA–(Marketwired – Aug 23, 2017) – 10Fold Communications, an award winning, full-service B2B technology public relations agency, announced today its expansion into Colorado’s thriving tech hub, unveiling a new regional office in Denver on the heels of opening an Austin office earlier this year. The new office, located in the RiNo (River North Art…
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Cybersecurity in the Boardroom
I had the pleasure of attending Chertoff Group’s Security Series in Palo Alto, CA. The crowd was made up of CISOs, VCs and high ranking officials in government agencies responsible for our country’s cybersecurity. The conversation in the industry has recently been turning toward the fact that cybersecurity is becoming a board level conversation. This…
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Big Data Horizons- DataBricks, Diagnosing Mental Illness
Big data analytics platform Databricks raises $140M Series D round “Led by Anderseen Horowitz” Databricks, a big data analytics platform built by a team that grew out of the Apache Spark project, today announced that it has raised a $140 million Series D round led by Andreessen Horowitz, with participation from New Enterprise Associates and…
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Security Never Sleeps – AI, Navy Vulnerability
How to Hack a Robot “Forget the Sci-Fi killer AI, there’s a very real threat” While many of us think of AI dangers as the terminator-style, world destroying super bots, researchers have come up with a very different idea on what could constitute the greater dangers of autonomous robots. Collaborative robots, dubbed ‘cobots’, have now…
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10Fold Grows a Mile High
New and exciting changes are happening at 10Fold! We’re particularly excited to officially announce the opening of our newest office in Denver, Colorado. Opening on the heels of our Austin office earlier this year, we’re thrilled to expand into Colorado and are located in the heart of Denver’s River North (RiNo) Arts District, just minutes…
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Security Never Sleeps – Playstation Hack, IoT Security
PlayStation Hack Affects Twitter Account “What happened with PlayStation security” The official PlayStation Twitter account has been subject to a security breach today, with hacking group OurMine supposedly taking responsibility. The only real evidence thus far comes from the affected account itself, with messages from the social feed allegedly coming from the group posted on…
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Big Data Horizons- MoviePass, Top 4 Data Skills
MoviePass Is Trying to Disrupt Hollywood — Will It Succeed? “Will revolutionize the way we go to movies” With a fleeting business model and a growing loss of revenue, MoviePass is looking to revamp consumer interest in theater viewing. The idea is predicated on the Netflix model, which allows users to stream unlimited media on…
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Security Never Sleeps – Chicago Voters, Maersk Attack
Personal data of 1.8 million Chicago voters accidentally exposed by vendor “Roughly 1.8 million affected” Almost 2 million Chicago voters had their phone numbers, addresses, and partial social security numbers have been left exposed on a cloud-storage website. The site was maintained by the Omaha election-services company, and the sensitive information was left vulnerable until…
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Security Never Sleeps – HBO Social Hack, Security Spending
HBO social media hacked in latest cyber security breach “Facebook and Twitter accounts breached” HBO has had two of its social platforms hacked in the latest cyber attack against the entertainment firm. OurMine, a hacker group, seems to have taken control of the main account posting messages such as “OurMine are here. we are just testing…
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Security Never Sleeps – Scottish Parliament, IoT Regulation
Scottish Parliament targeted in ‘brute force’ cyber attack “External sources with similar tactics to Westminster incident” Officials have now stated that the attack on the Scottish Parliament was part of a ‘Brute Force’ cyber operation. Sir Paul Grice confirmed the attack in a message to the MSP’s and staff with statedomain email addresses, urging caution…
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Security Never Sleeps – Uber Breach, LA Cybersecurity
FTC: Uber Failed To Protect 100,000 Drivers In 2014 Hack “Uber lacking security in several areas” The Federal Trade Commission had ruled that Uber must upgrade its security systems after reviewing its current programs and finding them lacking. The review revealed evidence that a 2014 data theft had been twice as large as originally reported,where…
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Big Data Horizons – HiQ Labs and LinkedIn, Asian Pacific Trend
We have a US $65B big data opportunity in Asia Pacific, and the trends point to big benefits “Global Big Data market growing fast” Market intelligence firm IDC has stated that the worldwide big data market cap is expected to hit $203 billion in the near future, with the Asian Pacific (APAC) leading much of…
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Three Interesting Use Cases of AI That Will Have You Believing We Are In The Future
It’s official, we are beginning to witness the early stages of the inevitable Artificial Intelligence boom, which is slated to revolutionize multiple products and services across all industries. AI isn’t a new concept, but up until recently we lacked the resources and technology to utilize it effectively. With our growing collection of Big Data along…
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10Fold Security Never Sleeps – GDPR, Law and IoT
New Trojan malware campaign sends users to fake banking site that looks just like the real thing “False login ages steal sensitive info” A credential stealing trickbot banking malware has been engaging in a email spam campaign that gives users a fake webpage that is nearly identical to the original. Online banking users in the…
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Big Data Horizons- Anthem, JD.com and AI
Microsoft Azure to Feature New Big Data Analytics Platform “Wipro and Microsoft have collaborated on parts of the solution” Wipro announced that its big data analytics platform will be offered on Microsoft Azure. The company released the following statement: “Together, Microsoft and Wipro have built an industry sector-specific apps ecosystem on the Data Discovery Platform,”…
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Big Data Horizons- Crypto Crowdfund, Auto Applications
Toyota, Intel and others form big data group for automotive tech “Tackling concerns of connected cars in the future” Several high profile firms such as Toyota, Intel, and more are collaborating to bring some of the greatest big data automotive theories into reality. Critical components like real-time mapping, driving assistance and muchmore are all core focuses of…
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10Fold Security Never Sleeps – Fancy Bear, IoT Security
RUSSIA’S ‘FANCY BEAR’ HACKERS USED LEAKED NSA TOOL TO TARGET HOTEL GUESTS “Russian espionage campaign used WiFi networks to spy on guests” High profile customers have been targeted by Russia’s ‘Fancy Bear’malware, now with upgraded NSA hacking tool EternalBlue leaked out to the public on the internet. According to FireEye, the attacks are are hitting…
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Broadcast PR in a Digital World
Organized by PRSA Did you know local TV stations air up to 12 hours of news programming each weekday? TV and radio continue to be popular and high-demand media channels for coverage. To stay up-to-date on new developments in this industry, I attended the “Broadcast PR in a Digital World” event organized by the Public…
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10Fold Security Never Sleeps – Financial Malware, TalkTalk Breach
When it comes to cybersecurity, companies need force fields, not walls “Dire threats seem almost imperceptible” The public often views recent headlines like the DNC or HBO data breaches and don’t work up too much anxiety over their own personal information security or insidious malware programs lurking online. However, these occurences are growing increasingly common,…
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10Fold Big Data Horizons- Public Health Benefits, Improving Crop Yields
Mastercard’s Big Data For Good Initiative: Data Philanthropy On The Front Lines “Data leveraged for the public good” In 2013 Mastercard launched the ‘Mastercard Center for Inclusive Growth,’ an independent organization that acts as a subsidiary of the the Mastercard corporation. The firms stated purpose is to leverage data in a range of social benefit…
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Cyber Security Power Grid Risks, and UK Security Failings
Solar Panel Flaws Put Power Grids Security at Risk: Researcher “Could allow widescale, lasting outages if hacked” Researcher Willem Westerhof has identified several serious vulnerabilities in widely used solar power processes that he believes could trigger intense outages for thousands of people. Calling the potential scenario “Horus,” after the ancient Egyptian divine, Westerhof outlines how…
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Drone Hacking Concerns, Spam Rate Record
Army orders the removal of DJI drones, citing cyber security concerns “National security risks cited” A memo from the U.S. Army verified by Reuters advises that all operations involving DJI drones “cease all use, uninstall all DJI applications, remove all batteries/storage media and secure equipment for follow-on direction.” Further into the memo the army outlines the…
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NBA Scouting, SME Applications with Big Data
BIG DATA IS CHANGING THE FUTURE OF NBA SCOUTING “Sports analytics are changing the game” New processes are paving the way for the future of sports scouting, demonstrated by teams utilizing film and scouting services such as Synergy Sports Technology to streamline the process of accessing and filtering information. The new tech provides metrics that…
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The WannaCry KillSwitch, and how do we predict CyberAttacks?
Ransomware can cost firms over $700,000; cloud computing may provide the protection they need “Cybercrime costs are increasing” A single ransomware incident can, on average, run a tab of over $713,000. About 21% of 200 SME businesses in the U.S. said they are completely ready to manage IT security and protect against threats. This number…
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How do we predict Cyberattacks?
Ransomware can cost firms over $700,000; cloud computing may provide the protection they need “Cybercrime costs are increasing” A single ransomware incident can, on average, run a tab of over $713,000. About 21% of 200 SME businesses in the U.S. said they are completely ready to manage IT security and protect against threats. This number…
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Blackhat 2017, Invisible Man!
WILL THE REAL SECURITY COMMUNITY PLEASE STAND UP “Black Hat 2017 a vocab lesson” Black Hat 2017 emphasized the importance of vocabulary, and it turns out that yes, words matter. Words such as nihilism, empathy and inclusion have to matter, because current advances matter so much. Android users: beware ‘Invisible Man’ malware disguised as Flash…
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Big Data Horizons- Self Driving Cars, Rare Earth Mining
How BMW Uses Artificial Intelligence And Big Data To Design And Build Cars Of Tomorrow “Car quality advanced by high tech processes” AI and other data-driven predictive analysis technologies are helping BMW realize the cars of the future. The company is certain new technological advances will allow vehicles to pilot themselves soon, claiming that the…
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IoT Security Standards, SME Ransomware
New Bill Seeks Basic IoT Security Standards “Baseline security standards for broad range of devices” U.S. Senate legislators are working to create minimum regulations to ensure internet connected devices such as cameras,routers, and computers. The standards will also enforce holes in current cybercrime laws and was developed in direct response to the series of massive…
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Inside the Newsroom: Media Talk Tech with VentureBeat, Wired and Fast Company
Organized by PRSA On July 26, a handful of 10Fold crew members joined the Silicon Valley and San Francisco Chapters of the Public Relations Society of America (PRSA) for the “Inside the Newsroom: Media Talk Tech” panel event with Fast Company, Wired, and VentureBeat. Panelists included: Jason Wilson, Managing Editor, VentureBeat David Pierce, Senior Staff Writer, WIRED Sean Captain, Tech…
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Technology Insights: Growth in Commercial Drones (Infographic)
According to Goldman Sachs, the emerging global market for businesses using drones is expected to top $100 billion by 2020. Of the $100 billion, most is still driven by government, but the relatively new commercial/civil sector is estimated to own $13 billion. The passing of the FAA’s Part 107 rule in mid-2016, which introduced safety…
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Balbix: Predicting Data-Breaches Before They Happen
WannaCry and Petya are the names of two particularly damaging types of ransomware. Ransomware is a type of malware that infects computer systems, encrypts the data on those systems and doesn’t relinquish it until a ransom is paid. My fellow 10Fold colleague Kory Buckley recently wrote a blog on the topic. Many of the organizations…
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Anthem Breach, AI Malware
Anthem reports 18,500 members involved in new data breach “Health insurance firm breached again” Over 18,000 Anthem health insurance customers have had their records emailed to the private email address of a staffer at a third-party vendor. Insurance coordination firm LaunchPoint Ventures realized that one of its own employees was involved in the identity theft…
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Big Data and Blockchain, Transportation Revolutions
When Blockchain Meets Big Data, the Payoff will be Huge “Blockchain sweetspot will turn insights into tangible assets” Blockchains will give greater confidence in the integrity of the data you see. Immutable entries, consensus-driven timestamping, audit trails, and certainty about the origin of data. Long term, we should expect to see an expansion of the…
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10Fold – Big Data Horizons
EU’s Copyright Reform Might End AI & Big Data Startups “Industry watchers concerned” Many industry leaders and entrepreneurs have stated their intentions to pull their activities outside of the European bloc if current copyright reform measures advance. According to Lenard Koschwitz of Allied for Startups, the most controversial aspect for affected fields is in regards…
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Ten-Hut!: PR Bootcamp helps 10Fold’s team members grow
Five members of the 10Fold team recently sharpened their media relations skills at a “PR Bootcamp” organized by the San Francisco Chapter of the Public Relations Society of America (PRSA). The immersive half-day workshop brought together dozens of young communications professionals who were eager to learn. Attendees were separated into groups during the breakout sessions…
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Google Blocks Spyware, Worldwide fall in CyberSecurity
GOOGLE FINDS AND BLOCKS SPYWARE LINKED TO CYBERARMS GROUP “Android spyware blocked” Google has discovered a new strain of Android malware, Lipizzan, that is able to surveil users text message, emails, calls, and much more. It has yet to appear on many devices, but experts say that it has all the telltale signs signs of…
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Italy’s bank failure, AI to Spot Malware
Hack on Italy’s largest bank affects 400,000 customers “400,000 customers put at risk” Two security breaches have put hundreds of thousands of sensitive consumer data in jeopardy. Unicredit has stated that personal data and account numbers may have been leaked, also adding that passwords were not leaked, indicating that no unauthorized transactions took place. #PressRelease:…
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Sweden security failure, 2nd major ethereum hack
Sweden Accidentally Leaks Personal Details of Nearly All Citizens “Swedish Transport Agency breached” Virtually all Swedish citizens personal vehicle details may have been leaked due to a mishandling of an outsourcing deal with IBM. Swedish media reports that this breach extends to private vehicles and even police and military transportation as well. Wells Fargo Gets…
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PR Intern’s Guide to the Galaxy: Making Relevant Media Lists
Media lists can be considered the secret weapon of the PR pro. While they’re a relatively simple tool, they’re arguably the most important to PR success. Without an updated, accurate and beat-tailored media list — sucess is hard to come by. Your reputation as a PR practitioner can also be tarnished if you constantly are…
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Stay ahead of the B2B mobile marketing curve; B2B mobile marketing trends
In the B2B world, marketing is more influential than it’s ever been, as it’s increasingly playing an integral role in organizations’ business strategies and technology purchasing decisions. All you need to do to understand marketing’s prominence in the B2B arena is glance at this infographic detailing the marketing technology landscape in 2017. And as with…
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Fruitfly Surveillance Issues, Threat Hunters
Creepy ‘FruitFly’ Surveillance Malware Hits American Apple Macs “Rare malware spread on mac draws attention” What appears to be a slice of malicious code that has been affecting mac systems is being investigated by law enforcement agents as a targeted surveillance program. Ex-NSA analyst Patrick Wardle, now a researcher for Synack, has claimed that about…
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Industry News: The Cloud Roundup
Forbes Announces their 2017 list of 100 Hottest Cloud Companies The 100 hottest companies in cloud computing: 1. Stripe2. Dropbox3. Slackhttps://t.co/nnTFcf6rw5 #Cloud100: pic.twitter.com/Madn8NSrKl — Forbes (@Forbes) July 11, 2017 “The companies of the Cloud 100 have worked with the world’s largest corporations and solved small business headaches alike, fixed people’s grammar online and traced government…
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Medical Software Compromised, Parity Hack
Cyberattack on Medical Software Shows Industry Vulnerability “Many doctors still can’t use proper transcription service” Three weeks after a huge cyber security attack, many healthcare systems are not using the current transcription systems that may help to mitigate these attacks. Hospitals such as Beth Deaconness and Pittsburgh Medical Center have said that eScription, a Nuance…
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Stantinko Malware, Emotet Trojan
Undetected For Years, Stantinko Malware Infected Half a Million Systems “Massive botnet remained under the radar for five years” Half a millions devices have been infected by a rogue botnet, dubbed Stantinko. ESET researchers warn that affected systems can “execute anything on the infected host.” The malware has powered a huge adware campaign since at least…
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SambaCry Vulnerability, Devil’s Ivy
SambaCry Vulnerability Used to Deploy Backdoors on NAS Devices “Running on older versions of the Samba file-sharing server” An unknown entity is using the SambaCry security vulnerability to install a backdoor Trojan on Linux devices. According to TrendMicro, most of the attacks are tied to NAS devices which ship with the Samba server that provides…
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My First Trendjack Experience at 10Fold
As a new addition to the 10Fold team, as well as being new to the cybersecurity practice in general, it has been important for me to monitor the news on a daily basis in order to get familiar with trending topics and identify what it is my clients can speak to with authority. Although many…
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Dow Jones Exposed, GhstCntrl Malware
Dow Jones is the latest company to expose customer records on a cloud server “2.2 million records left unsecured” DowJones & Co. are the latest in a sequence of large firms to leave massive amounts of private customer data on unsecured cloud servers. Similar to the Verizon error recently, Dow Jones consumer data was found…
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FedEx Sales and CyberSecurity
India’s Religare says it suffers cyber attack “Financial services suffer attacks” India’s Religare financial services has undergone a cyber attacks, however its systems have remained unbreached with all sensitive information secured from the “medium severity” incident. Religare offers a broad range of financial services including equities and commodity trading. The firm has stated that “necessary…
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Trump Hotels Data Breach
Trump Hotels caught up in data breach (again) “Third breach in 3 years” Trump hotels has yet again suffered another breach of sensitive systems. Last week the company released a statement on its website that it was affected by a cyberattack on Sabre Corp, which handles reservations for more than 36,000 properties. Hackers who profited…
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Technology Insights: Augmented Reality
Use of AR in Major Business Verticals Augmented Reality (AR) enhances real-time, real-life experiences by inserting superimposed virtual graphics, audio, and other interacting sense enhancements into a real-world environment. AR has been in the public eye for quite some time (remember Iron Man’s high-tech suit?), but recently received a lot of attention because of popular consumer…
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10Fold Perspective: Sayonara Smart Gadgets, Hello Enterprise!
By Katrina Cameron and Anne Stanley Recently, two members of the 10Fold team ventured down to Santa Clara, California to attend Internet of Things World 2017. The three-day event brought together hundreds of companies and leaders, as well as thousands of attendees, in the IoT space. The showroom featured vendors from both industrial and consumer…
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Howdy ya’ll! Greetings From Austin, Texas…
What are we doing in the Lone Star State, you ask? Well, we’re excited to officially announce the opening of our newest 10Fold office! That’s right, we’ve expanded our footprint (or cowboy boot print, we should say) beyond California to Austin, where you can find us located in the heart of downtown at the corner…
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Data Scientists and Big Data Execs Talk AI and Machine Learning at Big Data Horizon 2017 on March 15
Strata+Hadoop World SV is right around the corner, and 10Fold could not be more excited! We have a few reasons to look forward to this year’s event—not only will our clients be there in full-force, including BlueData and Unravel, 10Fold has partnered with Wikibon for our first ever Big Data Horizon Event! Big Data Horizon…
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Trends 2017: Big Data Adds Big Intelligence and Bigger Learning
While it’s too early to say that Big Data is all grown up, it is mature enough to have spawned a number of new and very interesting offspring. As Gartner analyst Betsy Burton explained in late 2015 when she removed Big Data from the firm’s Hype Cycle, “Big Data has quickly moved over the peak…
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10Fold Reveals 10 Largest Data Breaches of 2016
Nearly Three Billion Personal Records Breached Around the World SAN FRANCISCO, CA–(Marketwired – Jan 19, 2017) – 10Fold, a full-service B2B technology public relations agency with a specialization in cybersecurity, today announced that in 2016, more than 2.8 billion personal records were breached on social and file-sharing platforms, email providers and government databases around the…
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Increasing ROI from Your Gartner Subscription
If you are a technology company selling to the data center, no doubt you are thinking about how industry analysts may be an important part of your marketing strategy and/or your product development strategy. Over the last ten years, consolidation has separated one analyst firm, Gartner Group, from the rest of the pack. With more…
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10Fold Releases Top Insights of the Sixth Annual Media SharkTank: Top Three Biggest Tips for Business Press Pitching
SAN FRANCISCO, CA–(Marketwired – Oct 20, 2016) – 10Fold, a full-service B2B technology public relations agency, today announced the three hottest tips for pitching business press, provided by the San Francisco Bay Area’s top business reporters. The valuable insights were provided during 10Fold’s annual Media SharkTank event, which took place October 13, 2016 at Hotel…
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Meet the Future of Data Stream Processing
Data Artisans is a Berlin based startup focused on data stream processing. Their product, Apache Flink, is the Big Data industries next big innovation in large scale data batch analysis, providing quick and reliable event processing in real time. Streaming data is collected and continually analyzed to ensure safe and productive environments for all industries…
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Meet Our Client – BlueData
BlueData is transforming how enterprises deploy Big Data analytics and machine learning. The BlueData EPIC™ software platform uses Docker container technology to make it easier, faster, and more cost-effective for enterprises to innovate with Big Data and AI technologies – enabling Big-Data-as-a-Service either on-premises, in the cloud, or in a hybrid architecture. With BlueData, they…
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Happy 4th of July from the 10Fold Team!
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Mobile Marketing to Millennials Is Racing, Are You Keeping Up?
As soon as cell phones were able to surf the web, it was not long until companies began taking advantage of what has become a fantastic marketing opportunity! Mobile Marketing is more than just a fad, it’s a marketing channel that is here to stay. A recent Smart Insights article clearly shows how big of…
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Are You Hip Enough to Connect with the New Generation of Customers?
In the world of business it’s easy to lose inter-generational communication, a fact that seriously hurts your ability to reach each different generation of consumers. So before you try to market your next project, keep these simple tips in mind. Marketing 101: Know who you want to sell too! Seems like a no-brainer, right? Before…
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Attention Skeptics: Why B2B Marketers Should Worship the World of Mobile Marketing
By Sophorn Chhay In the infinitely interesting words of industry experts, mobile marketing movement is inevitable, so says industry experts. We’re all moving onward together towards digital excellence, but as the march continues, there are those who are sprinting forward and others who are falling behind. Why? It all comes down to confidence in and understanding of…
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10Fold – Big Data Business Insights – 46
Big Data By 2020, businesses harnessing the power of Big Data should see $430 billion in productivity benefits over competitors not using data, according to International Institute for Analytics. And today, most companies have the opportunity to bring Big Data to the bottom line. It is therefore not surprising that conversations about Big Data, data…
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10Fold – Big Data Business Insights – 45
Big Data Previously confidential documents have shed light on just how much data the UK’s intelligence services have been sifting through for over a decade. The types of data gathered by the intelligence services are wide ranging – Privacy International which revealed the documents said the agencies had the potential to requisition medical records and…
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10Fold – Big Data Business Insights – 44
Big Data According to Forbes, data has a lot of enemies – and the largest group of opponents might just be those of who have simply been forced fed too much media spin on the subject in the first place. The term Big Data has arisen to be defined as an amount of data that…
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10Fold Awarded PR Week’s Honorable Mention for Technology Campaign of the Year 2016
Bitglass “Where’s Your Data?” Campaign Earns National Recognition From Public Relations Industry SAN FRANCISCO, CA–(Marketwired – Mar 30, 2016) – 10Fold, a full-service B2B technology public relations agency, was honored as a runner-up in the 2016 PRWeek Awards, Technology Campaign of the Year, at the Cipriani Wall Street in New York. The 17th-annual PRWeek Awards…
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Press Release: 10Fold Receives National Honor at the PRWeek Awards
10Fold’s work for its client Bitglass earned honorable mention in Technology Campaign of the Year category for 2016. The “Where’s Your Data?” campaign faced stiff competition from business-to-business and consumer campaigns from all over the country and after being named a finalist the team came home with some hardware (even if it wasn’t first, it’s…
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This Week in MarTech: The Inevitable Move Towards Mobile Marketing
With more than seven billion mobile devices worldwide and 1.8 billion smartphones in use (a 25% increase in the past year alone), we can’t over-emphasize the fact that the adoption of mobile devices is still accelerating. We are witnessing a clear shift towards a mobile-first world; this change creates both opportunities and new challenges for…
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10Fold – Big Data Business Insights – 43
Big Data For big data technologies like Hadoop and Spark, complexity remains a major barrier for their adoption. BlueData’s software makes it easier to deploy big data infrastructure and applications. Today, BlueData is launching the latest release of its EPIC software platform, which introduces several security and other upgrades to provide a smoother Big-Data-as-a-Service experience.…
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10Fold – Big Data Business Insights – 42
Big Data Researchers have been devoting enormous energies to finding biological markers that make psychiatric diagnosis more objective. One of the goals of computational psychiatry is to draw connections between symptoms and causes, regardless of diagnoses. However, many symptoms are shared amongst numerous conditions, and multiple conditions often occur together. To deal with this complexity…
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10Fold – Big Data Business Insights – 41
Big Data Google’s Sidewalk Lab has teamed up with the U.S Secretary of Transportation to tackle one of the United States most troubling issues: traffic. The two organizations will work together on a big data traffic monitoring and analysis system called “Flow,” which is expected to be commercialized as a software product. The system will…
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10Fold – Big Data Business Insights – 40
Big Data AEG Live, the production company that puts on the Coachella music festival, is working with app developer Aloompa to create an iOS app and Android app for the upcoming festival. Aloompa hopes that when Coachella-goers have opened the app and their Bluetooth is turned on, the company’s beacon technology can track their location…
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10Fold – Big Data Business Insights – 39
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data With the Star Wars craze of the last year, TechCrunch has taken a completely different approach to fan theories surrounding the series, wondering, “How much data do they need to manage in the…
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Press Release: 10Fold Hosts Sixth Annual Security Never Sleeps Event at RSA Conference 2016
More Than 75 Attendees Engaged in Cybersecurity Discussion; Key Trends From Cybersecurity Experts Revealed During Live Panel SAN FRANCISCO, CA–(Marketwired – Mar 8, 2016) – 10Fold, a leading North American public relations firm for B2B technology companies, hosted its sixth annual Security Never Sleeps event during last week’s 2016 North American RSA tradeshow. More than…
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10Fold – Big Data Business Insights – 38
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Data scientists are in high demand, and at the same time they are in short supply. This is due to data science being a relatively new field, and universities are only just starting…
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4 Unconventional (But Awesome) Tech Company Benefits
Employee benefits are commonly acknowledged as a major factor in the decision to apply or take a job with a business. Over 57% of applicants say that benefits are critical in whether they accept a job or not. With this in mind, employers will generally use extra perks to find and keep the best workers.…
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10Fold – Big Data Business Insights – 37
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Despite the growing amount of data in our world, many companies struggle to turn that data into valuable insights because of the lack skilled data scientists. IBM aims to offer a solution through…
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Five Best Practices for Building Customer Champions
Here at 10Fold we understand the importance of building customer champions to support our client’s marketing and PR programs. Working with customers to support PR efforts can be tricky, so our VP, Fran Lowe, shares her best practices for turning customers into champions for the Company. Let the customer know PR opportunities often have mutual…
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10Fold – Big Data Business Insights – 36
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data In a two-part series about how technology is helping companies reach gender equality, Kieran King, Global Vice President of Loyalty Strategy at Skillsoft, is interviewed in Forbes about how Big Data is helping…
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10Fold – Big Data Business Insights – 35
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Forbes details PBS’s latest documentary, “The Human Face of Big Data,” about the collection and analysis of data to predict the onset of potentially deadly infection in premature babies. This collection and analysis…
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10Fold – Big Data Business Insights – 34
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Big data is going to continue to grow and that means the need for more big data-skilled employees. Companies cannot wait for college students to graduate with their PhD in data science, they…
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10Fold – Big Data Business Insights – 33
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Big Data is transforming the way we view medicine by means of clinical trials and studies. Clinical trials work by testing how well a treatment works and identifying any side effects. However, these…
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10Fold – Big Data Business Insights – 32
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Many companies of various sizes believe they have to collect their own data to see benefits from big data analytics. Forbes has put together a list of 35 free data sets for anyone…
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10Fold – Big Data Business Insights – 31
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data To finance big data initiatives, businesses need to invest in tools or services such as software or malware. Companies may also need to invest in new staff members which can increase costs dramatically.…
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10Fold – Big Data Business Insights – 30
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The Zika virus is forecasted to effect four million people in the next year as it spreads across America. Big Data and analytics might be the saving grace to the outbreak as they…
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10Fold – Big Data Business Insights – 29
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The big data industry now has many markets for the various categories of products and services that make up the industry. Data Vendors are the companies that sell raw material of pure, unadulterated…
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10Fold – Big Data Business Insights – 28
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data In InformationWeek’s weekly Big Data roundup, articles surrounding how sensors, tablet devices, and other technologies are helping sports teams uncover insights that can improve their performance on the field. Also included was Tableau’s…
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10Fold – Big Data Business Insights – 27
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Opensourcer MapR has been granted a patent for technology to reliably herd big data. The Hadoop company claims their architecture would safeguard “against data loss with optimized replication techniques and tolerance for multiple…
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10Fold – Big Data Business Insights – 26
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The Computer Technology Industry Association (CompTIA)’s recent survey, Big Data Insights, is examined by CIO Magazine. Of the 402 respondents, 51 percent reported having a big data project in place today, yet another…
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10Fold – Big Data Business Insights – 25
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data With the Super Bowl just around the corner, it has been a hot topic in the news. The integration of big data into the game has started to make drastic differences when it…
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10Fold – Big Data Business Insights – 23
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Businesses that use software to collect data are vulnerable to cyber risks. According to a new report by the European Network and Information Security Agency (ENISA), companies are urged to follow the ‘security-by-default…
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10Fold – Big Data Business Insights – 24
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Today at the LegalTech Conference in NYC, Hewlett Packard Enterprise announced a new software called HPE Investigative Analytics. This software helps businesses to identify risk and prevent fraud. It is geared towards financial…
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10Fold – Big Data Business Insights – 22
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Within the last couple of years, every industry is starting to look to big data to help add business value. Colleges and universities, have begun to link disparate information from across campus. However,…
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10Fold – Big Data Business Insights – 21
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Many operators within the food industry are using some sort of data to make business decisions. Specifically, multiunit operators already have access to the tools needed to put their big data to work…
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10Fold – Big Data Business Insights – 20
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data InformationWeek spoke with Informatica’s new CEO, Anil Chakravarthy. He talks about his journey to becoming CEO and receiving the board’s approval. He also went over trends that he predicts for 2016. Chakravarthy believes…
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10Fold – Big Data Business Insights – 19
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Every industry has been affected by big data in one way, or another. The hotel and hospitality sector caters to millions of travellers daily which has sparked their operators to turn to advanced…
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10Fold – Big Data Business Insights – 18
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data InfoWorld highlights big-data vendor, Talend, which is following in the footsteps of two of the hottest open-source technologies in big data — Hadoop and Apache Spark. Talend provides integration technologies for big data,…
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10Fold – Big Data Business Insights – 17
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The Huffington Post compared the massive onslaught of data coming from digital sources to the Gold Rush, noting that as a result of this ever-expanding abundance of data, big data is increasingly the…
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10Fold – Big Data Business Insights – 16
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Big data continues to be an anti-trust issue after the European Union’s Competition Commissioner Margrethe Vestager argued that data by tech firms, most notably those with US headquarters, are competitively harmful. Vestager believes…
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Surprisingly, Deep Tech Changes Everyday Life, Not Just Big Business
The term deep tech may be intimidating, especially to those of us that just finished our education and are tip toeing into the technology industry. Many of you may be thinking applications of deep technology are far removed from our daily lives. You may be surprised to know that we all benefit from deep tech…
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10Fold – Big Data Business Insights – 15
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Information Week’s Roundup of the last week focuses on both Microsoft R Updates and IBM’s Fraud-Detection Analytics. This week, Microsoft announced the rebranding of its R servers and development tools under the Microsoft…
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10Fold – Big Data Business Insights – 13
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Forbes interviewed the chief data scientist at Whitepages.com and picked his brain about what data scientist really do. The FTC is concerned about how companies are using their big data. FTC has warned in…
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10Fold – Big Data Business Insights – 12
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The managing editor at Datanami recently wrote about the milestones that big data has gone through from 2006 to 2016. InformationWeek compiled a list of their 11 favorites people on Twitter that are…
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All I Want For Christmas Is…
By Sheryl Anderson – Account Associate in Security and Storage When I joined 10Fold Communications, I was delighted to hear employees are given two charitable activity days each year to volunteer and represent our company in philanthropy, team building and a chance to start the day thinking about someone else. Channeling the Force like a Jedi While out of…
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10Fold – Big Data Business Insights – 11
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Companies are finding that big data projects are becoming too time consuming and costly. Data Informed wrote an article breaking down some key requirements that companies should follow to make the most out…
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3 Tips to Excel at What You Do
Staying on top of your game can be a tricky task for many people in the fast-paced field of Public Relations. Moving at a rapid pace and constantly evolving, getting and staying on top in the field is much easier said – than done. Here is a quick list of pointers to help you get…
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10Fold – Big Data Business Insights – 10
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Forbes has collected data from International Institute for Analytics (IIA), Forrester, IDC and Gartner and has created their own predictions for big data analytics and cognitive computing. IBM is finishing up the year…
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10Fold Reveals Seven Largest Data Breaches of 2015
Close to 200 Million Personal Records Breached Around the World News reports about the seven largest data breaches, which are listed below, indicated that each of the attacks affected more than five million users. 10Fold selected these data breaches based on independent research and review of third-party resources such as ID Theft Resource Center and…
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3 Key Qualities of Leadership
Many understand the advantages of a good leader, but few truly understand what it takes to be an effective and motivating director. This is related not only to success in work, but to one’s personal aspirations as well. Three qualities of compelling leaders are: Exceptional Communication Skills Communicating effectively with your team clearly illustrates your…
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10Fold – Big Data Business Insights – 9
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data A look at the past and future of big data. IT Pro Portal lists 2016 predictions. Inward Point tracks the environmental effects of its organized events. Their big data approach is measuring the impact of…
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10Fold – Big Data Business Insights – 8
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data CRN released their list of the 10 coolest big data startups of 2015. Here are five big data metaphors that either hit the mark or are very far off. According to reports, about…
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10Fold – Big Data Business Insights – 7
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data An overview of some of the common industry misconceptions. There were several stories surrounding the big data software company, Platfora, and their latest round of funding ($30M) disclosed on Tuesday. Their total is…
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10Fold – Big Data Business Insights – 6
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data An overview of some of the common misconceptions that people believe about big data. Big data is entering the commercial real estate market, which is seen as one of the most lucrative businesses…
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10Fold – Big Data Business Insights – 5
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Oracle has come out with their top 10 2016 predictions for the year. Information Age came out with the a top 8. Social networking is blowing up everywhere. A new exhibit in London is exploring…
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10Fold – Big Data Business Insights – 4
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data Tech Target’s 2015 Annual IT Salary and Career Survey shows that business Intelligence and big data professionals are relatively upbeat about their current positions and their prospects for the future. Since big data…
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10Fold – Big Data Business Insights – 3
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data eWeek presents 8 helpful big data tips that will be beneficial to the organization and the overall process of using big data in a meaningful way. Data security has been a topic of…
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10Fold – Big Data Business Insights – 2
Your daily digest of “All Things Big Data” gathered, collected and researched by your very own 10Fold Big Data Practice team. Big Data The Financial Conduct Authority (FCA) wants a better understanding of how big data is used in the retail general insurance sector. IBM is putting its Watson super computer to use to help shoppers hunt…
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3 Implications of the 2015 Business Wire Media Survey
PR media relations is beginning the next step in its evolution, and the four biggest implications can be seen in the 2015 Business Wire Media Survey. Prevalence of “Sexy Headlines” The advancement of technology and advertising methodology has put pressure on journalists to get clicks on their article using “Sexy Headlines,” which may be misleading…
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The Importance of Maintaining Office Culture
What is office culture? You may hear the term thrown around quite a bit, usually referring to the environment created by a business for its employees. But does it matter? As it turns out, it matters quite a bit. The trust a business places in an employee is tied to its success and the quality…
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Recap: 10Fold Media SharkTank 2015
On October 15th, 10Fold hosted its 5th annual Media SharkTank event at Hotel Vitale in San Francisco, California. Eleven CEO’s from some of the most innovative start-up companies in the Bay Area pitched to our distinguished guest media judges from top business press, such as: Financial Times VentureBeat Business Insider Huffington Post Silicon Valley Business…
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10Fold CEO Gives Back to Alma Mater in Kansas
10Fold CEO, Susan Thomas, visited her alma mater, Emporia State University in Kansas Thursday night to lead a discussion for the University’s annual Hayes Lecture Series on the power of the individual. Several hundred attendees heard Susan’s story of self-perseverance and the trials and hurdles of leaving Kansas, starting a family, enduring breast cancer and…
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Datos IO Emerges From Stealth and Raises $15.25 Million in Funding
Deliver Industry-First Recovery Platform for Scale-Out and Cloud Database The company was founded by former Data Domain (EMC), Veritas and IBM Research veteran Tarun Thakur, CEO, and Dr. Prasenjit Sarkar, CTO, who spent more than 15 years at IBM Research. Datos IO received $2.75 million in oversubscribed Seed funding and $12.5 million in oversubscribed Series…
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Save The Date – October 15 – Judge Panel Unveiled
Pitch your story to the top broadcast and business press at the Annual Media SharkTank Charitable Event. SharkTank, now in its fifth year, allows Bay Area executives to “test” their business pitch with top members of the print, online and broadcast media.
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Current B2B Marketing Trends
traditional content marketing strategies no longer drive the engagement they used to
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Trainer Communications Changes Name to 10Fold; Opens New Southern California Office
New Branding Reflects Agency’s Growth in and Commitment to B2B Technology Public Relations SAN FRANCISCO, CA–(Jun 10, 2015) – Trainer Communications, a full-service B2B technology public relations agency, announced today that it is changing its name to 10Fold. The new brand reflects the agency’s accelerated growth and client success in the B2B technology public relations space. Also today, the…
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10Fold Communicates ‘Deep Tech’ for B2B Stars
Usually spread across three offices, the whole team cozied up our “We Are 10Fold’s Welcome” on our 30th-floor San Francisco office
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Press Release: Trainer Communications Changes Name to 10Fold; Opens New Southern California Office
New Branding Reflects Agency’s Growth in and Commitment to B2B Technology Public Relations SAN FRANCISCO, CA–(Marketwired – Jun 10, 2015) – Trainer Communications, a full-service B2B technology public relations agency, announced today that it is changing its name to 10Fold. The new brand reflects the agency’s accelerated growth and client success in the B2B technology public…
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Sights, Sounds and Trending Topics from RSA Conference
The RSA Conference is the security industry’s largest annual conference, and it did not disappoint this year and many of our clients were attending the show, we also hosted our 5th annual Security Never Sleeps event.
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RSA Conference 2015 – Security Never Sleeps: The State, Concerns and Ongoing Challenges of Cybersecurity Today
Enterprise security is Trainer’s biggest practice, so the RSA Conference in San Francisco is an important show for many of our clients. It’s also the site of one of Trainer’s biggest events of the year. At Lulu’s Café last week, just around the corner from Moscone Center, we invited leading CSOs, members of the press…
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Trainer Earns “Best Video” Award from PR Daily
The Qylur Security Systems Video is a PR Daily Winner, Featured on Huffington Post and a YouTube Hit.
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Susan Thomas
Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years. Susan founded Trainer Communications in 1995, which was renamed 10Fold Communications in 2015, and has won dozens of awards for service excellence and innovation in PR, marketing communications, and video. Trainer Communications, has represented some of the largest…
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Caitlin Haskins
I’m a technology public relations professional with a heart for community issues. When I’m not reading, running or chasing after my dog, I’m knee-deep in work for the Junior League of Oakland-East Bay or catching up with BBC crime dramas. Specialties: enterprise software, mobile, cloud services, telco/cable operators, public affairs, public advocacy, transportation, infrastructure, technology,…
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Are You Ready to Swim With the Media Sharks?
So take the plunge, make a splash, and test your best pitch on several real media “sharks” at the 2014 Media SharkTank on October 22